Jaguar Unveils Type 00 in Miami Reveal
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MotorTranscript
00:00We're here today to celebrate the unveiling of Type 00, the future of Jaguar.
00:13The Miami Art Fair is a celebration of all things creative.
00:16So what better place for us to celebrate Type 00, our latest object of desire.
00:22We think this vehicle is going to appeal to anybody that wants a bold, dynamic, distinctive
00:28design.
00:29A car that looks like nothing else on the road.
00:32The ambition was to recapture that essence of a copy of nothing.
00:37And that's what informed my designers.
00:40The brief eye gate to them was, be brave, be fearless, don't be held back by the past,
00:48copy nothing, and create new objects of desire.
00:51Because some of those original Jaguars, some of my favorites, the E-Type, the XJS, they
00:58were objects of desire.
01:00Type 00 is a manifestation of the reimagining of Jaguar.
01:06Recapture the essence of when Jaguar was truly special.
01:09When you look at it, the first thing you see are these jaw-dropping proportions.
01:15Jaguar has gone back to its natural habitat.
01:18We are reinventing this brand and really taking it in a very exciting direction.
01:23I want people to think that Jaguar is back.