This exclusive interview with the Italian Consul General Raffaella Valentin by Marlissa Collier will tell you amazing critical points in Italy's success when it comes to global technology innovation. Discover what their 50 start-up delegation brings to the table from smart homes, biotech to VR gaming. Know what Italy's plan when it comes to technology investing. In this interview, you'll see how proud Italy is with its partnership with the US boasting their export values for the past 2 years, and partnership ranking with the US market.
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#CES2024 #ItalianTech #InnovationShowcase #MadeInItaly #ItalyUSPartnership
Engage in more insightful videos with us. Comment below!
#CES2024 #ItalianTech #InnovationShowcase #MadeInItaly #ItalyUSPartnership
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NewsTranscript
00:00News USA TV. Top Briefs. Local, National, and from around the world.
00:07News Briefs with News USA TV. Top News Briefs. Local, National, and from around the world.
00:15The Consumer Electronics Show. CES in Las Vegas.
00:20Reporting with Vanessa Vasquez. Associated Press Reporting. Live from the CES showroom in Las Vegas.
00:30And Marlissa Collier. Associated Press Reporting. Exclusive one-on-one interviews.
00:36Advertising technologies from CES.
00:40Streaming on all media devices. Download our news app on Apple iPhone, Android.
00:46All right. Hey, everyone. News USA. Marlissa Collier here.
00:49And I have the lovely Head of the Trade Commission in Los Angeles, Ms. Rinaldi, with me.
00:54How are you today?
00:56Very good. Very excited to be here and to, you know, guide this huge delegation of Italian innovators at CES 2024.
01:05I love it. Italian-U.S. collaboration is always good. And your booth is beautiful, by the way.
01:10This thing is huge, y'all. You should see it.
01:13Yeah. It's conceived as the home of the Italian innovation. And so it's home of the entire ecosystem.
01:20Not only the 50 startups that are joining us this year. We are the first delegation.
01:25So it's a huge number. But also all the other components of the ecosystem.
01:30So we have also universities, research centers, many talents, many also other delegations that are only visiting.
01:39So, you know, it's conceived like a home where all the Italian ecosystem can find a seat and make connection.
01:46This is great. This is great. And you guys are like QR codes everywhere.
01:49So you can learn about every one of these startups, every one of these entities within the commission.
01:54So this is great. So let's let's talk Italy and technology and how you all are number one.
02:02Just, you know, entering the scene as far as smart homes, be it virtual reality.
02:08Like what's your favorite kind of startup technology right now?
02:13The delegation this year covers is very representative, first of all, because the innovation comes from almost 11 regions.
02:22So it's half of Italy and more of them comes from the north, principal from the Lombardy region and Piemonte in the north of Italy.
02:32But many other regions are represented also still looking at the south, the isles of Sicilia and Sardinia.
02:40But what is very important is that they cover many fields of innovation.
02:44And so we have many solutions for smart homes, smart mobility, smart city, many innovation also in the digital health care.
02:54That, you know, is something in which Italy is very committed.
02:58And where we have many, we are very strong at European level for not only for the research, but also for the application in the pharma and medical devices and then biotech.
03:12And of course, there is the virtual reality, which is a must.
03:18So we have many solutions also as regard the gaming, the metaverse and the application of AI to many manufacturer industries.
03:34And so there is a lot to discover.
03:36There is a key point that connects all these innovators, Italian innovators, is that they belong to nowadays a mature ecosystem.
03:48Which count over 35,000 startups, but also an interesting ecosystem of accelerators and VC.
04:00And there is also a new trend in our ecosystem which belong to the commitment of many VC that are now more and more investing
04:12and comes from the traditional Italian families of the industry.
04:18So many of our big companies connected to the traditional sectors like food, beverage, but also fashion,
04:29are now investing in innovation and are transforming themselves in VC as well.
04:36This is very important because it looks that Italy, which is a manufacturing country, has the vision also to invest in the future.
04:45First of all, it's amazing that Italy in the US market has become in the last two years the 13th commercial partners and the 4th at European level.
04:58And the 2022 and 2023 closed with a record of Italian exports to the US.
05:06For example, in the first nine months of the last year, 2023, we exported more than 50 billion euros to the US.
05:16So this is very relevant, it's a record.
05:19And the US has become the second destination market after Germany for Italy, over France that was our second partner until last year.
05:33So this is very important and gives the picture of how Italy is investing in their strategic partnership with the US.
05:42In the innovation, this relationship and this strategy is more and more intensive because, of course,
05:51the Italian export and Made in Italy is more focused on the fashion, food and design.
05:58But what we are now trying to push is how Italy is innovative as well.
06:08And the sign of this changement is also the opening in the US of the first Italian innovation hub
06:17that was created by the Ministry for Foreign Affairs and International Cooperation in the West Coast,
06:23in Silicon Valley, in San Francisco a couple of years ago.
06:27So it's called INNOVIT, and it's the home of the innovation from Made in Italy.
06:34So it's the Italian cultural and innovation hub.
06:40What's INNOVIT?
06:42INNOVIT is the location where Italy promotes Made in Italy,
06:46but also showcases all the latest technological innovation in many manufacturing industries,
06:55but also in many high-tech industries.
07:01And why is innovation and culture together?
07:04It's for the same reason that we chose this year as the slogan of the Italian Italy,
07:12whereas here at CES.
07:14So innovation is creativity.
07:18And the creativity mixed with, of course, technology.
07:23And in creativity, Italy, of course, has a long heritage.
07:30And that's why we chose as icon of the pavilion Davido Michelangelo with this vision of the future.
07:40So through our cultural heritage, we are, as Italians, we can design the future,
07:49matching, of course, with the innovation of our industry.
07:52So this combination design the future with many, many innovative solutions
07:59that can afford the challenges of the future that we have in many, many sectors.
08:08And, you know, I just recognized the graphic for this year's convention.
08:15That is awesome.
08:16Looking at the issues of the past to solve for the future.
08:19That is really cool.
08:20That is really cool.
08:21And there's also like a cultural element there, right?
08:23Some Italian culture that's at the base of your innovation.
08:27You know, give you the roots.
08:30Yes.
08:31And the vision as well.
08:33So the past that can guide the future.
08:36That's it.
08:37That's it.
08:38Sankofa bird, guys.
08:39Our added value, I think, also that we can bring in the U.S. market.
08:47Because behind an innovative solution, there is also a cultural heritage,
08:54but there is also, you know, a memory of something that belongs to the past
08:58and that can be a solution also for the future.
09:01That is fabulous.
09:02I think we can definitely borrow some of that logic and the way that we innovate here.
09:07Well, thank you so much for sitting with us.
09:10NewsUSA, certainly appreciate it.
09:12And we're going to explore the booth.
09:15NewsUSA TV.
09:17Top Briefs.
09:18Local, national, and from around the world.
09:22News Briefs with NewsUSA TV.
09:25Top News Briefs.
09:27Local, national, and from around the world.
09:30The Consumer Electronics Show.
09:32CES in Las Vegas.
09:35Reporting with Vanessa Vasquez.
09:37Associated Press Reporting.
09:39Live from the CES showroom in Las Vegas.
09:45I'm Marlissa Collier.
09:46Associated Press Reporting.
09:48Exclusive one-on-one interviews.
09:50Advertising technologies from CES.
09:53Streaming on all media devices.
09:56Download our news app on Apple iPhone and Android.