مدي 1 تي في : مع إيمان بلمقدم - 01/01/2025
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00:00Welcome to a new episode of Salaam Alaykom.
00:16As usual, we have a lot of news from the sports, digital and artistic sectors.
00:28Let's start now.
00:33Hello again and happy new year to all of you.
00:37I wish you all good health and safety.
00:41I wish you all the best with your favorite show, Patchwork.
00:45I'm happy to be with you every day.
00:48Now, let's go and find out who is our guest of the day.
00:58I don't want to feel nothing.
01:01I don't want to feel nothing at all.
01:05I don't want to feel nothing.
01:09I don't want to feel nothing at all.
01:14Can you feel it?
01:16Can you feel it?
01:18Can you feel it?
01:20Can you feel it?
01:22Can you feel it?
01:24Can you feel it?
01:28Can you feel it?
01:30Can you feel it?
01:32Can you feel it?
01:34Can you feel it?
01:36Can you feel it?
01:38Can you feel it?
01:40Can you feel it?
01:42Can you feel it?
01:44Can you feel it?
01:46Can you feel it?
01:48Can you feel it?
01:50Can you feel it?
01:52Can you feel it?
01:54Can you feel it?
01:56Can you feel it?
01:58Can you feel it?
02:00Can you feel it?
02:02Can you feel it?
02:04Can you feel it?
02:06Can you feel it?
02:08Can you feel it?
02:10Can you feel it?
02:12Can you feel it?
02:14Can you feel it?
02:16Can you feel it?
02:18Can you feel it?
02:20Can you feel it?
02:22Can you feel it?
02:24Can you feel it?
02:26Can you feel it?
02:28Can you feel it?
02:30This collection's name is
02:32Nature is a Woman,
02:34and the best person who can present it
02:36is our lead artist, Theresina Ingen.
02:38She'll present her song
02:40Dance Love with one of the best songs
02:42in the U.S.A. this year.
02:44Dance love,
02:46dance forever
02:48Hold me
02:50Na, na, na, na, na, na
02:52Dance with me
03:01Dance forever
03:03Oh, when you're
03:06Na, na, na, na, na dance with me
03:09applause
03:18Boom
03:49In today's episode, our guest is a translator and organizer of exhibitions,
04:18Iman Bellemkadem. Hello and welcome.
04:21Thank you Osama. Thank you for the invitation.
04:24How are you?
04:26Happy New Year.
04:27Thank you. I wish you a happy and healthy new year.
04:30I wish you all the best.
04:34Thank you Iman.
04:35Iman, when did your passion for fashion start?
04:38My passion for fashion started when I was young.
04:41I didn't know about it until I went to Sweden in 2014.
04:46I was in Canada before, then I went to Sweden.
04:50I used to work a lot in the field of media, television and radio.
04:56I was involved in cultural events.
05:00But I liked fashion as a hobby.
05:03When I went to Sweden, I liked their fashion.
05:07I liked Scandinavian fashion because it was different from the fashion I knew in Morocco, Europe and Canada.
05:14It was very minimalistic.
05:17Modern.
05:18Modern, but very minimalistic.
05:20But what surprised me positively was that they didn't focus on international fashion.
05:31They focused on local brands.
05:35But it wasn't a negative thing, it was a positive thing.
05:39Yes, it was a positive thing.
05:41But I noticed that they liked the colors.
05:44They liked it.
05:45They have a passion for fashion.
05:47But they have a cliché in their heads.
05:49They know Paris, Milan, the well-known European capitals.
05:55But they don't care about the fashion in Kazakhstan, Argentina or South Africa.
06:03They have other clichés.
06:06But Tia, after spending some time in Canada and Sweden,
06:12what made you create and organize these fashion events in Stockholm?
06:18The idea was to start an event that was specialized in organizing multicultural events.
06:24Cultural events that bring together cultures from all over the world.
06:29I found that fashion is one of the best things that we can market to the world's cultures.
06:37Because fashion is not limited to traditional clothing.
06:41On the contrary, they can be modern designers that show their country's culture.
06:47The Stockholm International Fashion Fair that we started in 2019
06:52is one of the events that we organize through an organization called InterArt.
06:58The idea is to market the world's cultures through fashion.
07:03In this fair, there are not only Asian exhibitors,
07:07but also a lot of participants and exhibitors.
07:12There is also music that comes with the fair and all the designers.
07:17Each designer has a different style,
07:22but when they show their culture,
07:24you can always find someone who is either in the fashion that they present
07:28or in the music that they collect.
07:30So each participant is a traveler of his country,
07:33a traveler and a representative of his identity and his origin.
07:37Tia, you are honoring your origin,
07:40and one of the important words for the future.
07:43Iman, your mother is one of your inspirations,
07:47and your grandmother is also one of your inspirations.
07:51My grandmother was a fashion lover.
07:55Unfortunately, I didn't know her when she died when I was young.
07:59So I only knew her through her pictures.
08:02She lived in Paris and was a fashion lover.
08:04So I always had that inspiration.
08:06I still have her jewelry and accessories.
08:09So that's where my love for fashion and my grandmother's love for fashion began.
08:13We have a common passion, we love fashion a lot.
08:16We started by creating collections,
08:19me and my grandmother, who are artists.
08:21With our love for fashion, we try to connect between art and us.
08:25Your mother is a painter,
08:27so you and her are a fusion.
08:30She is a painter and you are a designer,
08:33and you are mixed in the fashion, in the creations.
08:37Exactly.
08:39We couldn't meet because of COVID-19,
08:42and because of the distance,
08:46we tried to create something in common,
08:50and we put our passion together.
08:52We thought that paintings would be difficult for the world to see,
08:56so the best thing was to make these paintings in clothes,
09:00and to show them to the Moroccan culture,
09:03because we have collections that go to Moroccan museums,
09:06and we have collections that go to the country.
09:08So each collection has a theme.
09:10We have a collection that is about Moroccan women,
09:13and we did this project together,
09:16and thank God, we were visited by many countries around the world.
09:20It was created from a passion,
09:23and thank God, it was accepted.
09:25A big question,
09:26what is this exhibition of jewelry, paintings and collections?
09:30Maybe you don't understand the unique color of these colors.
09:34I was about to say that.
09:36Colors are life.
09:38Colors are life,
09:39and I lived in a country where it was very cold.
09:42So, colors are life.
09:44So, colors are life.
09:46Colors express personality,
09:48and we are from Morocco,
09:50the country of jewelry,
09:52and our inspirations are full of colors,
09:54so I consider colors to be life.
09:57To let the Moroccans know,
09:59we want to know from you,
10:01we have been in Sweden for years,
10:03how are the Swedes doing in general?
10:05Iman, what do they know about Morocco and the Moroccans in general?
10:10There are two categories of Swedes.
10:12There are international Swedes who live abroad,
10:15who read abroad,
10:16and who work in a profession that is in contact with international people.
10:20They know Morocco,
10:21but there is a limit.
10:22They know Marrakech,
10:23and some parts of Morocco.
10:24Now, there is no change in Morocco.
10:26And there are Swedes who have only a few clichés,
10:28and they still have a stereotypical image
10:30that Morocco or North Africa
10:32is full of mountains and deserts.
10:38And this is one of the reasons
10:40why we want to do cultural development in this way in Stockholm.
10:46Because in every course,
10:48we present to international designers from all over the world,
10:52but always with the help of the Moroccan embassy,
10:56or with the help of…
10:57Every time there is a collaboration,
10:59either with the Ministry of Culture,
11:00or with the embassy,
11:01or with the Moroccan ambassador,
11:03who is sitting on this platform.
11:05And through the collections that I create,
11:08or through Moroccan designers that I present to them,
11:11we show a side of Morocco.
11:13We show the modern side of Morocco,
11:15because we have designers who are modern,
11:17and we have a modern side.
11:18And we also show the richness of Moroccan culture,
11:21whether in artisanship, or fashion, or anything else.
11:26In one of the editions,
11:29maybe we saw it in the Zapping,
11:31there is a big dress,
11:32a long dress,
11:33and there is a Moroccan flag.
11:35Was there an edition like this?
11:37This is the 7th edition.
11:39We collaborated with the Ministry of Culture,
11:42and with the Moroccan embassy.
11:44And there was a guest designer,
11:46Albert Wakenin,
11:48and I insisted on choosing the collection,
11:53and to show dresses,
11:55very modern,
11:56like the ones we showed in the fashion week in Madrid,
11:59and the ones that were in the big exhibition.
12:01And we wanted to show the original Moroccan dress,
12:04and this flag,
12:05in particular,
12:06to show the beauty of the Moroccan flag,
12:09and the beauty of Moroccan clothing in general.
12:11So, the goal,
12:13and the importance of your work, Iman,
12:15is to show that the creators,
12:18and their work,
12:21and that they follow your creations,
12:24is to be a link,
12:26a connection between Sweden and Morocco,
12:29and to know more about the Moroccan culture,
12:31and the richness of the Moroccan culture,
12:33in the Scandinavian countries.
12:35Exactly.
12:36This is the goal,
12:37and to get out of the stereotype
12:38that fashion is superficial,
12:40and that there is the side of love,
12:44and that there is a bit of fanciness in fashion,
12:48but we want to show that fashion is deeper than that.
12:52We can send messages with it,
12:55we can create cultural exchanges with it,
12:59and exchange cultures,
13:00and we can get to know the cultures of the world with it.
13:04We saw that your exhibitions, Iman,
13:07include a bit of music,
13:10and we opened it in one of the parts of the show,
13:14a part dedicated to music,
13:16and we want to focus on Ibrahim's new work,
13:19who is a well-known musician,
13:21and one of the most talented musicians in the world,
13:24to celebrate the new year,
13:26he organized a live studio session,
13:29and we want to watch a clip of it,
13:31entitled Fly With Me.
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15:20This is a clip of Ibrahim Maalouf,
15:22a well-known musician,
15:25and his artist,
15:27Trumpets of Michel Ange,
15:29and we will continue with our guest,
15:31Iman,
15:32in the front of the show,
15:34and you will perform on the 11th of January,
15:37in the city of Rabat,
15:38will it be an artistic concert,
15:40or a singing concert?
15:42It will be a very important part of music,
15:47and it will also be an important part,
15:51to show Moroccan personalities,
15:54men and women,
15:56in different fields,
15:58because the city of Rabat,
16:01is like my city,
16:03Rabat,
16:05and I was impressed by its development,
16:08how I left it,
16:10and how I found it again,
16:12and I was very happy with the development I found,
16:14and it is the capital of Morocco,
16:16so we couldn't start without it,
16:18so...
16:20It will be a tribute to other personalities.
16:22It will be a tribute to other personalities,
16:24so that the designers,
16:26who come from many countries,
16:28get to know the Moroccan culture,
16:30and Rabat,
16:32and Morocco,
16:33and also get to know the Moroccan personalities,
16:36who shine internationally,
16:38and nationally,
16:39in different fields.
16:40Nice.
16:41Who are the most prominent designers,
16:44and what are their nationalities?
16:47One of the most prominent designers,
16:49is Agatha Ruiz de la Prada,
16:51one of the most famous Spanish designers,
16:55in America,
16:57currently.
16:59She is a friend of mine,
17:01and she came to Stockholm,
17:03and told me today,
17:05you will be something in Morocco,
17:07I will be the first one to come,
17:09because she likes Morocco a lot,
17:11and she is very happy,
17:13and she likes to discover Morocco,
17:15but she didn't come to Rabat.
17:17There is Louise Gisin,
17:19she is a Swedish designer,
17:21from Chinese origins,
17:23and she shines a lot,
17:25in the last few years,
17:27because she doesn't just do fashion,
17:29she is an activist.
17:31She is the first designer,
17:33who organized a fashion show,
17:35in the European Parliament,
17:37and the first designer,
17:39who organized a fashion show,
17:41in the Stockholm Opera,
17:43and gave them a special collection,
17:45and she is the first designer,
17:47who does a lot of couture,
17:49not for the money,
17:51but for the sustainability,
17:53to keep the money,
17:55and not to be an excessive consumer,
17:57and she advocates a lot of issues,
17:59from the issue of food,
18:01from the issue of agriculture,
18:03a debate,
18:05she advocates the rights,
18:07of the parents,
18:09who work in Asia,
18:11under the age of children,
18:13in the fashion field,
18:15so she is an activist.
18:17So she doesn't use fur,
18:19no, but her collections are amazing,
18:21they have a message,
18:23and at the same time,
18:25aesthetically,
18:27but you,
18:29as a person,
18:31what do you like in fashion,
18:33and what do you hate in fashion?
18:35What I hate in fashion,
18:37I like a lot,
18:39the colors,
18:41I like creativity,
18:43I like originality,
18:45what I hate in fashion,
18:47a lot of people can say,
18:49that it has no meaning,
18:51and other than these tendencies,
18:53people do it,
18:55I don't know how to be more precise,
18:57but sometimes we see fashion shows,
18:59with a little bit of vulgarity,
19:01a little bit of vulgarity,
19:03if we put a dozen of people,
19:05they will say that this look,
19:07we can't wear it,
19:09but it can have an artistic spirit,
19:11but sometimes,
19:13it is different,
19:15because of a specific brand,
19:17or the name of the brand,
19:19what I hate in fashion,
19:21is that someone wears it,
19:23because of the brand,
19:25not because of the style,
19:27I am against wearing the name,
19:29I hate that someone wears it,
19:31because of the brand,
19:33and the value of the brand,
19:35not because of the name.
19:37Because of the name,
19:39it is clear that you are encouraging
19:41a little bit of vulgarity,
19:43but the brand serves the children,
19:45or they use a little bit of vulgarity,
19:47a little bit of vulgarity,
19:49which doesn't have the same value,
19:51as the people who are ashamed of themselves.
19:53Exactly.
19:55Let's stop for a moment,
19:57and talk to a young entrepreneur,
19:59an animator,
20:01and an organizer of sports events,
20:03and since we are always in the patchwork,
20:05we solve a lot of news,
20:07and innovations,
20:09related to sports,
20:11so please join us,
20:13and listen to what Ismail has to say,
20:15about the Rabat Students' Cup.
20:17Hello, I am Ismail,
20:19and today we will talk about a project
20:21that I launched 10 years ago,
20:23and that I really care about,
20:25in 2013, when I was a student,
20:27and I had to organize an event
20:29to validate a topic.
20:31I organized a small tournament,
20:33of 8 teams,
20:35and the following year, 12 teams,
20:37then 16, and this year,
20:39we were able to have 24 male teams,
20:41and 12 female teams.
20:43This year, we will organize the 13th edition
20:45of the largest inter-school tournament
20:47in the Rabat region,
20:49Rabat Students' Cup 2025,
20:51on the weekends of January 18th and 19th,
20:53and universities will take part
20:55in this event, which promises
20:57a lot of spectacles.
20:59As every year, we will have 3 main objectives
21:01for this tournament.
21:03First of all, to create an annual meeting
21:05between public and private institutions,
21:07to share a good time,
21:09and to hit the ball.
21:11Secondly, to increase the practice
21:13of school and university sports,
21:15through the organization of the largest
21:17inter-school tournament in the Rabat region,
21:19and finally, to allow young talents
21:21to participate in the organization
21:23of an artistic freestyle competition
21:25in partnership with RIADIA.
21:27So, if you are a student,
21:29you have a good football team,
21:31we will meet you on the weekends
21:33of January 18th and 19th, 2025,
21:35for the Rabat Students' Cup 2025.
21:37For more information,
21:39do not hesitate to join our Instagram page,
21:41BE.RABAT, or contact us by phone
21:43at 0672 39 27 03.
21:45Thank you Ismail,
21:47and congratulations on this initiative.
21:49So, the meeting is on January 18th and 19th
21:51in Rabat,
21:53and this competition
21:55is open to both boys
21:57and girls.
21:59So, good luck.
22:01Ismail told us everything in the video.
22:03Let's go back to Iman.
22:05How can we improve
22:07the relations,
22:09friendships, and relations
22:11between Morocco and Sweden?
22:15Through culture.
22:17We call it the blessed force.
22:19Through culture.
22:21We work a lot
22:23on cultural diplomacy.
22:25We work a lot with embassies.
22:27There are no embassies
22:29in Sweden
22:31and no embassies in Morocco
22:33in Sweden.
22:35So, I think
22:37one of the best ways
22:39to develop
22:41diplomacy and international relations
22:43is culture.
22:45Of course, there is politics,
22:47but culture is a blessed
22:49and easy force.
22:51We can use it to spread
22:53messages in a smooth
22:55and kind way.
22:57We know the culture of the country.
22:59We avoid a lot of clichés
23:01and preconceived ideas
23:03that come from one people
23:05or one country to another.
23:07We can be more open
23:09and use it
23:11to promote tourism and tourism.
23:13When I visit
23:15Moroccan cities,
23:17a lot of Swedes
23:19love Morocco.
23:21They love Morocco as a country
23:23and not as a city.
23:25I've heard this
23:27a lot of times.
23:29So, I think
23:31cultural diplomacy
23:33and cultural events
23:35play a big role
23:37in developing
23:39diplomatic relations
23:41between the two countries.
23:45What you're doing is not easy.
23:47In addition,
23:49it helps to promote
23:51the Moroccan Kingdom
23:53in a global and European way.
23:55We know that
23:57you have an intention
23:59or a project
24:01to increase the link
24:03between Europe and Africa
24:05and not only Sweden
24:07and Morocco.
24:09This event
24:11in Rabat city on January 11th
24:13requires a lot of logistics.
24:15It's not just about
24:17the title,
24:19or being a creator,
24:21but a lot of organization,
24:23a lot of events,
24:25and a lot of budget.
24:27It's a big challenge
24:29especially for a first edition
24:31in Morocco.
24:33We did other editions
24:35in Stockholm
24:37with fashion week
24:39but this first edition
24:41is a very big challenge
24:43especially
24:45because it's in a luxury hotel
24:47and a historical place
24:49in Rabat city
24:51which was the palace of the Sultan
24:53and the old hospital of Marie Feuilly.
24:55It requires a lot of logistics
24:57but thank God
24:59God helps us a lot.
25:01I'm a designer
25:03and I work a lot
25:05and I believe
25:07that in the professional world
25:09there is always a personal
25:11and human value.
25:13For example,
25:15all the designers
25:17have human connections
25:19and friendships
25:21so they support
25:23each other
25:25and don't reject each other.
25:27Financially,
25:29it's very difficult.
25:31It's a big challenge
25:33and a lot of self-financing
25:35for this edition.
25:37We hope that this platform
25:39will be a support
25:41for such events
25:43by private companies
25:45or the ministries
25:47because
25:49we do our best
25:51to show the image of Morocco
25:53in the best way possible
25:55and the rest is up to God
25:57and the image of Morocco.
25:59The last thing,
26:01it's difficult.
26:03Tell us a happy year in Sweden.
26:05Gott Nytor.
26:07If you want to say it, you have to learn it.
26:09Gott Nytor
26:11Nyt
26:13Or
26:15Alliopa.
26:17Alliopa means everyone.
26:19Alliopa in 2025 in Sweden.
26:212,000 sugar fans.
26:23It's difficult.
26:25Bonannée.
26:29Thank you very much for the invitation.
26:31We are very happy
26:33to be with you today.
26:35I invite
26:37all Moroccan people
26:39especially
26:41to come to us on January 11th.
26:43It will be a big event
26:45full of colors
26:47and cultures.
26:49Good luck.
26:51Thank you very much.
26:53We have reached the end of today's episode.
26:55Thank you, Technical team and artists.
26:57Thank you very much for your courage
26:59and loyalty.
27:01See you in a new episode.
27:03Goodbye.