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00:00Every year, the third Monday in January is dubbed Blue Monday, allegedly the most depressing day of the year.
00:06But is it based on science, or just a clever marketing stunt?
00:10The term was first coined in 2005 by a UK travel company.
00:14They claimed to have calculated the date using a pseudo-scientific formula,
00:18factoring in weather, debt, time since Christmas, and failed resolutions.
00:22But scientists quickly shot it down, saying it wasn't credible.
00:26The creator, psychologist Cliff Arnall, later admitted it was mostly a publicity stunt.
00:31But despite this, Blue Monday has become a part of popular culture.
00:35It resonates with people struggling with post-holiday blues, cold weather, and financial strain.
00:40And marketers have embraced it, turning it into an opportunity for sales,
00:44particularly from retailers and travel companies offering deals to beat the blues.
00:48But here's the thing. Emotional spending can actually make things worse,
00:52especially when you're recovering from holiday expenses.
00:55So how do you beat the blues without overspending?
00:58One way is to set a budget.
01:00Decide how much you want to spend on a treat or experience, and stick to it.
01:04Another tip? Seek free joys, like a walk in nature, a chat with a friend, or indulging in a favourite hobby.
01:11If you do decide to spend, invest in experiences.
01:15Something that will create lasting memories, not just a fleeting moment of satisfaction.
01:19And use this time to plan for the future.
01:21Setting goals or planning a future outing can help shift your focus from the present gloom to something more exciting.
01:27So, while Blue Monday may not be scientifically valid, it's a reminder to prioritise self-care.
01:33Whether you spend or save, small actions can lift your mood.
01:36Remember to take care of yourself this Blue Monday, and every day.