At the 1 Billion Followers Summit held in Dubai on January 13, 2025, Mohamed Alabbar, founder of real estate development company Emaar Properties and online marketplace Noon, issued two challenges.
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00:00Now in Dubai, me and my team, we build it.
00:03It costs us $15 billion.
00:05We have 150 million visitors a year.
00:09150 million.
00:12Like, the most visited place on Earth.
00:16And I'm not bringing viruses, so I'm not going to mention it.
00:20What's the matter with me?
00:24Again, because of the blessing of Dubai.
00:29I want any of you, I think I'm going to put my email,
00:32anyone who can create a one-year campaign, creatively,
00:37incredible content.
00:40Don't give me cards, okay guys? Don't.
00:43Seems like you guys are smart people.
00:45I will give you an incredible reward.
00:48And for good ideas, I'm going to ask you to sign your own contract.
00:53Wow.
00:55Impress me.
00:57And when I do it, we're successful, but I really love my city.
01:00I really want to do it for Dubai.
01:02And let's see, maybe we push the number from 130 million to 200 million.
01:08That's number one.
01:10Number two.
01:12Most of us in Dubai, we live in social housing.
01:17So most of us, we live in one room.
01:19So me and my 13 brothers and sisters, we lived in one room.
01:23No, no, we were seven.
01:25But then when the government gave us the second room,
01:27my mom and dad had more privacy and we were 13.
01:32So, social housing.
01:341.8 million people globally suffer from housing shortage.
01:41May God bless all these people who are losing their homes in California also.
01:45So, I want somebody also to design for me
01:50any campaign globally that runs for six months, five months,
01:55to ignite and unite opinion leaders, technology providers,
02:01to create a hub for us to really talk and try to solve
02:07this social shortage housing problem in the world.
02:11We need to care, all of you, not only you want to make money,
02:14be good to somebody.
02:16You need to be good to the people.
02:18Most of us have come from nothing.
02:20What have you done?
02:21I want to challenge everyone.
02:23What have you done?
02:24Maybe you are still young.
02:25But you need to think that we also need to help somebody.
02:30This is the biggest problem all governments suffer from.
02:34America has a shortage, we have an annual shortage of 1.4 million homes.
02:39America, the greatest country in the world.
02:42Is there a deadline for this?
02:43Sorry?
02:44What's the deadline?
02:46Deadline.
02:47I promise I won't give a deadline.
02:49I want to do it.
02:51This is my email, so please feel free and give me your thoughts.
02:56And again, if you have a good idea, I'll let you sign the check.