Tay Zonday, the voice behind 2007’s viral sensation "Chocolate Rain," skyrocketed to internet fame before stepping back from the spotlight, later revealing the challenges he faced with sudden stardom, the song’s overlooked social message, and his journey to finding a quieter creative path.
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00:00Nothing takes priority over chocolate rain."
00:03At first glance, Chocolate Rain seemed like an eccentric, catchy tune,
00:07but beneath the quirky delivery, the song carried a profound message.
00:10In a 2021 interview, Tay described the song as an allegory for systemic racial injustice.
00:15Lines like,
00:16"'The same crime has a higher price to pay'
00:17highlight the inequalities that persist in modern society."
00:20Despite its serious undertone, the song's deeper meaning was often
00:24overshadowed by the humor of its presentation.
00:26As a self-described introvert with autism spectrum disorder,
00:29Zonday was unprepared for the overwhelming attention.
00:32While he embraced the opportunities that came with fame,
00:34including sharing a commercial with Beyoncé during a 2010 Super Bowl,
00:38he also struggled with the pressure of public scrutiny.
00:41In his words, the experience felt like
00:42"...a kayak carried forward by a fast-flowing current."
00:45Today, Tay Zonday is a nostalgic icon from the early internet era,
00:48but he's embraced a quieter, more personal creative path.
00:52Over the years, Zonday has pursued voice acting,
00:54lending his voice to Gemusetu Machu Picchu, an adult twin project.
00:58He also dabbled in Twitch streaming,
00:59playing video games under the handle Tay Zonday for his 40,000 followers.
01:03Zonday continues to post content on YouTube,
01:06though far less frequently than he did during his peak.
01:08To celebrate the 10th anniversary of Chocolate Rain,
01:10he posted a remastered version of the song in 2015,
01:13reminding fans of his enduring legacy.
01:16"...chocolate rain, some stay dry and others feel the pain."
01:22Nearly two decades after Chocolate Rain,
01:24Tay Zonday remains a beloved figure in internet history.
01:27His song, once a viral joke, is now viewed as ahead of its time.