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00:00The character who was born as a bonus to a certain tourist campaign 15 years ago became the face of Kumamoto, where popularity exploded in a blink of an eye.
00:19Kumamon
00:22Kumamoto is a big star
00:25Now, there are many collaboration products all over Japan, and the cumulative sales of related products have exceeded 1.4 trillion yen.
00:35As a character, it has had an explosive economic impact.
00:39How did the illustrations on the planning sheet of the tourist campaign come to be loved all over the country?
00:47According to an unknown story, there was a bold strategy and deep love between the officials of the prefecture.
00:58Tonight's event is a rally of Kumamon officials.
01:02Now, the door to space and time will open.
01:09Kumamon
01:17The first is Masamichi Torii, who was in charge of the promotion at the time of Kumamon's debut.
01:28The second is Atsushi Isoda, who was in charge of the Kansai promotion at the time of Kumamon's debut in Osaka, Kumamoto Prefecture.
01:38The third is Saori Kamachi, who is currently in charge of scheduling.
01:44The fourth is Sanae Kameyama, who is a big fan of Kumamon and writes a lot of articles about Kumamon.
01:54I check every time, but what is the correct intonation of Kumamon?
02:00When I go to the site, I am told that it is Kumamon.
02:05When I say I'll be careful, the people in the prefecture say,
02:10Have you ever met Kumamon?
02:13Which one?
02:15It happens a lot, but is this decided?
02:18It's not decided.
02:20It's not decided.
02:21It's different.
02:23But isn't there a majority?
02:26In a certain program the other day, Kumamon was the majority.
02:31Kumamon?
02:32But even though there are many people like that, you don't want to see which one?
02:37Yes.
02:38Why do you have to be careful every time?
02:41Everyone in Kumamon is a staff member of Kumamoto Prefecture, right?
02:43That's right.
02:44There is a department in the prefecture, right?
02:47That's right.
02:49There are quite a few departments in Kumamoto Prefecture.
02:55From now on, Kumamon will definitely be decided by Kumamon.
03:00There are quite a few departments, right?
03:02That's right.
03:03I only do Kumamon.
03:05That's right.
03:06When you decide the budget for the prefecture every year,
03:09don't you get told that there are a lot of Kumamon?
03:13Well, I'm doing my best.
03:15That means you have a lot of positive opinions.
03:17I think you understand.
03:20What is the activity of Kumamon?
03:24I appear in various events and promote Kumamon.
03:30I also use Kumamon's illustrations for various companies.
03:35I help companies promote Kumamon instead of me.
03:39It's not like a publicist, is it?
03:41That's right. It's just Kumamon.
03:43It's just Kumamon.
03:44Wouldn't it be easier to do it if it was in the public?
03:48You can't do it just with Kumamon, can you?
03:51I value the character of Kumamon.
03:54That's why I'm doing it independently.
03:57Kumamon has become the face of Kumamoto.
04:01Let's look back at the history of Kumamon.
04:06It's lighter than I thought.
04:08It moves faster than I thought.
04:10Thank you very much.
04:12Kumamon, thank you very much.
04:14I can't read your emotions when I see you up close.
04:18Kumamon, really.
04:20I can't read your emotions.
04:23You're happy, right?
04:25That's good.
04:27Let's start with the birth of Kumamon.
04:31How long ago was Kumamon born?
04:37It was 15 years ago.
04:40This year is the 15th anniversary of Kumamon's debut.
04:43Kumamon moves.
04:46At that time, the governor of Miyazaki Prefecture, Mr. Higashi Kokubaru,
04:50said that Kumamon should not be made.
04:53It was the time of Mr. Higashi.
04:55It was a service area in Kumamoto Prefecture.
04:59It was very popular nationwide.
05:02There were few products in Kumamoto Prefecture.
05:04I was a little disappointed.
05:06It was in the neighboring prefecture.
05:08Kumamon should not be made became popular.
05:11It was overwhelmingly popular.
05:14Then, something happened.
05:17There was a bullet train coming to Kyushu.
05:23It was a big chance for Kumamoto Prefecture.
05:29The bullet train always went from the center.
05:34It came to Osaka, Shin-Osaka, Okayama, Hiroshima, and Hakata.
05:40Only Kyushu was made from Kagoshima.
05:45As soon as the front line opened, Kumamoto Prefecture became a transit station.
05:52It was a big chance, but it was a period of time when Kumamoto Prefecture became a transit station.
05:58It is a new transportation system like a bullet train.
06:06In fact, there is a merit, but there is also a big disadvantage.
06:10It was a strobe effect.
06:12As Seto Bridge was built, people in Shikoku couldn't stop.
06:15It was a big damage to pass through.
06:17Yes.
06:18As a result, people couldn't stay overnight and lost money.
06:24As soon as the Kyushu bullet train opened, Kumamoto Prefecture became a transit station.
06:30In order to prevent it, Kumamoto Prefecture launched a PR project.
06:36What did they do?
06:38At that time, there was a writer named Kondo Koyama.
06:43I asked him to come up with a slogan and catchphrase for the campaign.
06:52This is important.
06:53I asked him to come up with a slogan and catchphrase for the campaign.
06:54Yes, like Kyoto Niko.
06:56I want a phrase that will remain in my memory.
06:59Kondo Koyama came up with the slogan, Kumamoto Surprise.
07:04Kumamoto Prefecture has a lot of materials that can make people happy.
07:13We want people in Kumamoto Prefecture to know about it.
07:18That's why we launched the campaign, Kumamoto Surprise.
07:20It seems that Kumamoto Prefecture has a lot of materials, but I think it's the same for all prefectures.
07:24When I took a taxi in Kumamoto Prefecture, the driver didn't lower the meter.
07:31I was worried because I had to drive all the way.
07:35I told the driver that I didn't want to drop the meter.
07:38He said, it's okay.
07:39I'll stop at the next traffic light.
07:42I'll lower the meter after I pass it.
07:45That's the driver of Kumamoto Taxi.
07:47Let's launch such a surprise.
07:49That's the slogan of Kumamoto Surprise.
07:51I see.
07:52It's scary if you don't know about it, but if you know about it, you'll know that Kumamoto Prefecture has a lot of materials that can make people happy.
08:00That's the slogan of Kumamoto Surprise.
08:04I see.
08:05At the end of the project proposal, I thought of this.
08:13This person was on the last page.
08:17The last page?
08:18Isn't it the main page?
08:19Yes, it is.
08:21At first, Kumamoto was just a part of the proposal.
08:26I asked the producer, Mr. Kundo Koyama, about it.
08:31Although Fukuoka and Kagoshima are very excited about the Shinkansen, Kumamoto is not so excited now.
08:40I think it was a request to think about a tourism campaign.
08:46To be exact, there was a team called Shinkansen New Year Strategy, not the prefectural government.
08:54A team was formed to liven up the Shinkansen.
09:02There were many people from the economic community who were in charge of livening up Kumamoto.
09:09One of them was Mr. Ishihara, who ran a gas station.
09:16He told the prefectural governor that I might be a good person.
09:23At first, he said,
09:25I don't know such a person, so I can't do it.
09:28He said no.
09:31After that, as soon as he got the Academy Award, he changed his mind.
09:37He said, there is only Mr. Koyama.
09:40So he came to me.
09:43I don't remember who I met at first.
09:47I remember saying no.
09:51Mr. Koyama, who was planning a tourism campaign,
09:55immediately ordered the logo from the creative director, Mr. Manabu Mizuno.
10:00Then,
10:02I asked him to make a logo for the campaign.
10:05At that time, the logo came up.
10:09I said, I've been thinking about something like this as a bonus to the logo.
10:14Kumamon came out.
10:16So I didn't want to sell it as a loose character.
10:22I didn't have a strong desire to launch Kumamoto with this.
10:28I just wanted to be one of the mascots of this campaign.
10:37What was the prefectural governor's reaction to the proposal of a mysterious character?
10:44As you can see from the logo,
10:50it was launched at a certain amount of money.
10:54The prefectural governor said,
10:57I can also draw this for that amount of money.
11:02That's how it is.
11:04Is the logo that expensive?
11:07It's rude.
11:09When I showed Kumamon that it had a ghost,
11:12he said, I can't draw this.
11:16After all, it's a professional job.
11:19So Kumamon came up with a proposal as a set.
11:26This is how Kumamon was born.
11:29Why this design?
11:31When you open Kumamon's eyes,
11:33the expression of surprise is the base.
11:38Like Anpanman,
11:40I think it's good to have something like this on the red cheeks.
11:44And Otemoyan is red,
11:47so I think it's a motif of Otemoyan.
11:51When I look at other loose characters,
11:53I can't convey what I want to convey.
11:56For example, there is a ramen bowl on my head.
11:59The more I push out what I want to sell,
12:02the less I get.
12:05I think Kumamon was loved
12:08because he didn't say,
12:11Kumamoto, this is good.
12:14There were people who said,
12:16I can draw this.
12:18It's rude.
12:19But I think it's a simple and good design.
12:23Design is good because you have to be able to imitate it.
12:26I think it's amazing.
12:28I thought for a moment,
12:30I wonder if I can draw this.
12:32But it's not a loose character setting.
12:34It's a loose character setting.
12:36While you were making various things,
12:39didn't you make it because you needed Kumamoto?
12:41Didn't you have Kumamoto as a character?
12:43I didn't have him as a character.
12:46You started a campaign to push Kumamon to the front.
12:51This is not just a logo,
12:54but did you get it and use it?
12:57That's right.
12:58Since it came out,
13:00I thought I had to use it.
13:03Mr. Ken Kagoshima, who I talked about earlier,
13:06rented Kyocera Dome in Osaka at that time
13:09and did a lot of things.
13:11I thought we couldn't do that.
13:13You can't do it.
13:15It's very backward.
13:18It can't be helped if you do the same thing.
13:20It's a different way of fighting.
13:21I'm going to go in a different way of fighting.
13:24I'm going to use him.
13:28Kumamon was promoted from mascot to main character.
13:32However, it was not what I expected,
13:36so I had a lot of trouble.
13:39As you can see in the illustration,
13:41it was quite difficult to make it three-dimensional.
13:45At first, I made a mistake.
13:48I made a mistake?
13:49No, that's Kumamon.
13:51Did you make a mistake at first?
13:54I was still thin at that time.
13:56Really?
13:57Wasn't this well-received?
13:59It's not cute.
14:00The children really liked it.
14:02I thought it was a little bad.
14:05So I made it cuter.
14:07Kumamon is a living thing.
14:11I made it more like a bait.
14:14I fed it and made it more like a bait.
14:17The head is also different, but it became a bait.
14:20Kumamon became a bait by eating a lot of delicious food.
14:26From there, the rampant PR campaign began.
14:31It was not Kumamon, but another area that wanted to be active.
14:38This is the Kansai area, the gateway to the Shinkansen to Kyushu.
14:43First of all, I wanted to raise the popularity of Kumamon in Osaka.
14:50Kumamon can come directly from the Kansai area.
14:55It's better to look at the sky from Tokyo.
14:58There is a three-hour wall from Osaka to Kansai.
15:00How much budget did you have?
15:02Kumamon was not yet there.
15:05The budget for PR in Kansai was about 100 million yen.
15:09Among them, about 50 million yen.
15:12That's amazing.
15:14It's a big PR event.
15:17It's a big event.
15:19However, 50 million yen for a commercial is a lot of money.
15:23It's expensive.
15:24It's expensive, so I thought I had to do it while thinking about it.
15:27You have to do something with Kageraito.
15:30That's right.
15:32What do you do?
15:33I thought I had to do something with an interesting story.
15:38Osaka is a comedy culture, so I thought I had to do something interesting.
15:46I thought I had to do something with a story.
15:50Story development?
15:51Yes.
15:52Kumamon, which targeted Osaka,
15:56Stood by three strategies and challenged popularization.
16:02In one year, it was about 640 million yen.
16:05Is there a failure?
16:07Failure?
16:08No, such a failure.
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18:18Kumamon has started activities in Osaka since the opening of the Kyushu Shinkansen.
18:23We have three strategies for the spread.
18:27The first one is the Great Escape Plan.
18:31What kind of strategy is this?
18:33The Great Escape Plan started in September 2010.
18:39First, we decided to build Kumamon in the city of Osaka.
18:45We decided to build it in a park or a famous sightseeing spot.
18:51However, when we built it, people wondered what it was.
18:56We wanted to make it feel like a city legend.
18:59We built it for a month to make it feel noisy.
19:04You just built it?
19:05Yes.
19:06You didn't push Kumamon to the front.
19:08You just did something you didn't know.
19:11I think there might be some opposition.
19:14That's right.
19:15If you think about it, the community is conservative, so it won't fail.
19:22Even if someone gets angry, it's okay because it's just an excuse.
19:28As Mr. Kundo said, only people who are related to Kumamon are interested in Kumamon.
19:35People who are from Kumamon or have been to Kumamon are interested in Kumamon.
19:41I want to convey information to people who are not familiar with Kumamon.
19:48I want to tell them that there is something interesting about Kumamon.
19:51I want to tell them that they should connect with Kumamon.
19:55I want to tell them that they should connect with Kumamon.
19:58I did my best to build it.
20:01The Great Escape Plan started with a strategy to not dare to promote Kumamon.
20:10He had a hard time because he was too young.
20:13When I go to the park, I have to get permission to use Kumamon.
20:20When I apply at the Kumamoto prefecture office, I get a phone call.
20:25Is this really Kumamoto prefecture's job?
20:28That's right.
20:29If it's a PR event where I get permission from other prefectures,
20:32I'll post a picture of the prefecture or city.
20:37It's like, please come.
20:39What kind of park is it?
20:42It's a park called Utsubo Park.
20:44It's like standing in the middle of a new world.
20:47I'm standing in front of a shop.
20:50But no one comes to me.
20:52It's like a urban legend.
20:54That's right.
20:55That's what I'm doing.
20:57At the moment, it's still a minus promotion.
21:00That's right.
21:01What is that?
21:02When I did it for about a month, it was a coming out.
21:07The governor told me to distribute 10,000 business cards in Osaka.
21:11Kumamon is in charge of that.
21:13I distributed interesting business cards.
21:16When you first revealed that it was a character from Kumamoto prefecture,
21:19did people react?
21:20That's right.
21:21Everyone was wondering what it was.
21:24Twitter started in Japan in 2008.
21:29In 2010, there were about 10 million people who had an account.
21:35I started to distribute it in that way.
21:37The prefecture also started to distribute it.
21:40I did it in that direction.
21:42It's fast to get SNS in real life.
21:45I think so. It was very fast.
21:47The public policy strategy is what the prefectural officials think.
21:52Everyone is excited.
21:53It looks fun.
21:55I'm looking forward to it.
21:56I was asked to distribute business cards.
21:58I was asked to distribute business cards.
22:01I thought it would be fun to distribute business cards.
22:03I thought there were no characters like that.
22:05I thought it would be fun to distribute business cards.
22:08That's how it started.
22:10Has the reaction changed since you started to distribute business cards?
22:15Business cards are interesting.
22:19Everyone wanted it, so I couldn't help it.
22:22I said it with the voice of a bag.
22:25The governor is called Mr. Kabashima.
22:28I was the governor.
22:30You came under the governor's order.
22:32I came under the governor's order.
22:34There are many words in it.
22:36Did you want to collect them?
22:38There are more than 30 patterns.
22:41I wanted to collect all the patterns.
22:46I didn't say how many patterns there were.
22:48The strategy is very successful so far.
22:51It's just a coincidence.
22:53What are you talking about?
22:55The Kumamon team succeeded in distributing 10,000 business cards.
23:03The next trick is the governor's fake press conference.
23:07What is this?
23:09Fake press conference?
23:10That's a very bad word.
23:12I didn't want to distribute business cards, so I ran away.
23:15Did you run away because it was black?
23:17It was an order to distribute 10,000 business cards in 4 months.
23:21It was very black.
23:23It was very bad.
23:24I ran away.
23:26The governor told the people of Osaka to look for me.
23:32Did the governor do it himself?
23:34Yes.
23:35Now, every prefecture has a promotion.
23:40It's a trick, but I think it's a trick.
23:44Didn't your father object to the PR case?
23:48Why do I have to give such a fake press conference?
23:51It's because he's a good governor.
23:53He's a good governor.
23:55He's never been angry.
23:56He doesn't get angry when he's told by Kaba.
23:59He's not angry at all.
24:01He was motivated.
24:03Here is the video of his motivated press conference.
24:14Hello, everyone.
24:16I'm Kabashima, the governor of Kumamoto.
24:18We are preparing for the opening of the Kyushu Shinkansen in March 2011.
24:24Kumamoto prefecture is preparing to welcome guests from Kansai.
24:32However, Kumamon, who was on a business trip to Osaka,
24:36has not been contacted since the event last weekend.
24:41Kumamon was on a business trip to Osaka.
24:43Why was he on a business trip?
24:46Kumamon gave a mission to distribute 10,000 business cards to meet many people in Osaka.
24:55Where should I contact you if I find Kumamon?
24:58I think he's still in Osaka.
25:01If you see him, please provide information to this address on Twitter.
25:09Also, please contact him and encourage him to complete the mission.
25:17How did the audience react?
25:20It was a blast.
25:22I think the acting was pretty hard.
25:25That was good, too.
25:27The hard feeling was like a prefect.
25:30The hand-made feeling.
25:32I did it up to take 2.
25:34I should have done more.
25:37When I was promoted, my boss told me to quit.
25:41He was a salaryman.
25:43I see.
25:45But most of the cast members are professionals.
25:48Yes.
25:49I made a mistake in the address on Twitter.
25:52I tried to say that again and again, but I could only say that.
25:56I see.
25:57So I was like,
25:59I don't care.
26:01Well, that's how it is.
26:06When I look back at it,
26:09I feel like Osaka is a slippery place.
26:14The audience was warm-hearted.
26:17So the PR was going well until then.
26:20Oh, it's Kumamon.
26:22Oh, he's gone now.
26:25What's going to happen after that?
26:27I think the audience was excited.
26:30I think they thought,
26:32Oh, it's interesting.
26:34With a story-oriented PR strategy,
26:37he managed to win the hearts of Osaka residents.
26:40By the way, how did the audience react?
26:43As I did such activities,
26:45I was gradually called by the media.
26:48Kumamon is doing something in Ioniu, Kansai.
26:52I was told by the media.
26:54I was invited to various TV programs for Shinkansen activities.
26:58I really did a lot of things live.
27:01I calculated the advertising cost.
27:06It was about 640 million yen in a year.
27:10That's a big success.
27:12More than 10 times.
27:14That's 50 million yen.
27:16That's a huge success.
27:18I was surprised.
27:20I didn't expect it to be so successful.
27:22I thought it was a piece of cake.
27:24No, no, no.
27:26Other characters didn't work at all.
27:29Who designed it? Who paid for it?
27:31It's a common problem.
27:33So far, everyone is addicted.
27:35Yes, I'm addicted.
27:37It's only when you're cheap.
27:41Have you ever failed?
27:43Failure?
27:45No, I haven't.
27:49I think it's a very rare case.
27:52I did a lot of things.
27:54Everyone was excited.
27:56Everyone did well.
27:59Kumamon is addicted to the back-and-forth strategy in Osaka.
28:04By the way, what kind of activities are you doing in Kumamoto?
28:08Do you do the same activities in your hometown?
28:11I'm doing regular activities in my hometown.
28:14What changed the way you attack in your hometown and Osaka?
28:18The budget was limited.
28:20If you distribute it effectively, it will be like that.
28:23That's right.
28:25I have to promote it properly.
28:27I'm trying to do activities that are easy to do in my hometown.
28:31I'm trying to attack from children.
28:33I'm targeting children as the main target.
28:35Of course, I also hold events for adults.
28:37I'm trying to make Kumamon's backpack together with children.
28:42I'm doing a really steady activity.
28:45In the case of Kumamoto, which is different from Osaka,
28:48the focus is on the distribution of Kumamon to children.
28:51However, in the beginning, it didn't go well in Kumamoto.
28:57At first, Kumamon was run by a kindergarten or a nursery school.
29:03I asked if I could go to Kumamon's nursery school.
29:07They said, what is Kumamon?
29:09I was refused.
29:11Of course, I didn't know.
29:13I was like, what is that?
29:15It was a tough time.
29:18When I heard that Kumamon was popular in Osaka,
29:24I was surprised.
29:28I wanted to see Kumamon.
29:32When I saw Kumamon, I thought it was cute.
29:35Kumamon became very popular.
29:37If you have seen Kumamon on TV, you will be attracted to it.
29:43Wow, Kumamon sold well.
29:45Yes, Kumamon sold well.
29:48So, your original plan, Kumamon Surprise, was successful.
29:52Yes.
29:53The number of customers increased after the Shinkansen opened.
30:00It was about 1.5 times.
30:02Some people got off the Shinkansen instead of passing through.
30:05I was worried that the number of customers would decrease.
30:11But the number of customers increased.
30:16I'm glad.
30:17You achieved your original goal.
30:19Yes.
30:20The PR campaign was a great success thanks to Kumamon's efforts in Osaka.
30:26In 2011, Kumamon won the Yuru Character Grand Prix.
30:32Kumamon was selected as a limited character in the PR campaign.
30:38What was the most important reason?
30:41You won the prize in the Shinkansen campaign.
30:44When you think about the next campaign,
30:47what made you decide to continue with Kumamon?
30:53After a year, I decided to continue with Kumamon.
30:59I wanted to change Yuru Character from Yuru Character to Uru Character.
31:02So, I asked the nutrition department to sell Kumamon products.
31:08I made a plan to make various collaboration products.
31:14The reason why Kumamon became a leading character was the collaboration products.
31:19Now, Kumamon has more products than ever.
31:23However, it is free to use.
31:26Why?
31:28Tadahito Iguchi, a former major leaguer, has a big belly.
31:33What a surprise!
31:36What Iguchi did was...
31:39An EMS machine that trains your abs.
31:42Active Slender.
31:45All you have to do is put on the belt and switch it on.
31:48That's all it takes to train your abs.
31:53The secret is...
31:55EMS technology.
31:58EMS is a technology that sends a low-frequency signal to the muscles,
32:03and the muscles contract and contract repeatedly to stimulate the muscles.
32:09Active Slender approaches the front, right and left sides of the abdomen at once.
32:16Moreover, just by putting on the belt,
32:19you can contract your abs about 400 times.
32:24After using Active Slender for 8 weeks,
32:28the amount of abs has increased by 21% on average.
32:31It's a real EMS machine that has confirmed the effect of training your abs.
32:38Former major leaguer Tadahito Iguchi also
32:42wrapped Active Slender in his busy life.
32:47What a surprise!
32:50I can't believe it's so easy.
32:55Check out the contents of Active Slender.
32:58If you order on the phone within 30 minutes of the end of the broadcast,
33:03you will receive a special price of 28,800 yen.
33:08You can get it for 12,800 yen.
33:14Call now!
33:17Free dial 0120-612-477.
33:22Call now!
33:47It's a little different from the general collaboration product.
33:50If you have Kumamon, you can use Kumamon's IP to make a product.
33:55In return, you can get the usage fee.
33:59It's not like that, is it?
34:01That's right. You can use it for free.
34:04Since it's so famous,
34:07you can't make more money with Kumamon.
34:12I didn't know there were people who paid to use Kumamon.
34:17At first, I didn't think anyone would use it.
34:24I thought it would be nice if everyone could use it for free.
34:31I'm sure you've had a lot of collaboration products.
34:34How many products do you have?
34:37We have more than 40,000 products.
34:44That's a lot.
34:46Have you been doing this for a long time?
34:48I've been doing it since 2010.
34:52Was the character born in 2010?
34:55It was born in autumn in Osaka.
34:58The press conference was held in November.
35:01I heard that Kumamon is very popular in Osaka.
35:06I heard that Kumamon is very popular in Osaka.
35:11I heard that Kumamon is very popular in Osaka.
35:17I heard that Kumamon is very popular in Osaka.
35:23It's so fast that I can't think of it as a parent-child work.
35:26It's amazing.
35:29It's easy to say,
35:33but it's very light.
35:36How many applicants did you have at first?
35:39At first, we had an explanation session.
35:42At that time, there were about 100 people.
35:45I couldn't get in, so I left the room.
35:48I was surprised that so many people came.
35:51Basically, it's more than I imagined.
35:53I was surprised.
35:54I don't know if it's as popular as I imagined, or if it's less than I expected.
36:00It's amazing.
36:01It's less than 100 people, but dozens of people came.
36:04I couldn't get in.
36:06What was the first product?
36:10It was...
36:13It was delivered very early on the day of the explanation session.
36:17It was before the prefecture office opened.
36:20So you had to get Kumamon.
36:24It was a local Butsudan shop.
36:26Butsudan?
36:28What do you do with Butsudan and collaboration?
36:31Where do you put Kumamon?
36:34I put Kumamon on the opening.
36:36I put Kumamon on the lantern.
36:39I think Mr. Hodoke is in trouble.
36:43I heard from the president that Kumamon is the savior of life.
36:48Did it sell well?
36:49One sold well, but there were a lot of mass media.
36:54When customers came, other products sold well.
36:58You don't go to Butsudan shop often.
37:01Is it a mini clear?
37:03Is there a standard for whether it can be used or not?
37:05Yes.
37:06There are various standards for food.
37:09You have to use Kumamon as a raw material.
37:13You have to make it with Kumamon.
37:15When I bought it as a souvenir, I saw Kumamon products.
37:20When I looked back, I thought,
37:21Is it made by a company in Tokyo?
37:23I was disappointed.
37:25Kumamon is a character that pushes Kumamon.
37:29I see.
37:30I protect Kumamon.
37:33Do you ask Kumamon for products?
37:40Yes.
37:41I asked Kumamon for a product from a national brand.
37:46Do you ask Kumamon for a product from a famous company?
37:53I asked Kumamon for a product from a company in Osaka.
37:57I asked Kumamon for a product from a company in Osaka.
38:03I didn't think I could do it right away.
38:08I decided to go to Kumamon for business.
38:11Kumamon goes to Kumamon, right?
38:13Kumamon is the manager of Kumamon.
38:14The manager of Kumamon goes to Kumamon.
38:16It was difficult to communicate with the manager of Kumamon.
38:19When I went to Kumamon for business, I couldn't press the button because of Kumamon.
38:24I thought I couldn't hear Kumamon's voice.
38:29Kumamon goes to Kumamon.
38:31I went to Kumamon for business.
38:34Kumamon's manager.
38:36Kumamon's manager.
38:40I asked Kumamon for a product called BANPEIYU.
38:44I asked Kumamon for a product called BANPEIYU.
38:48I didn't think I could do it right away.
38:51I asked Kumamon for a product from a famous company.
38:54I was surprised to see Kumamon's product.
38:57Kumamon's salesperson works to line up the products.
39:03Kumamon's salesperson works to line up the products.
39:05Kumamon's salesperson is a PR company in Kumamoto.
39:08Kumamon's salesperson is a PR company in Kumamoto.
39:11Kumamon's salesperson is a PR company in Kumamoto.
39:14Kumamon's salesperson is a PR company in Kumamoto.
39:17Kumamon's salesperson is a PR company in Kumamoto.
39:19Kumamon's salesperson is a PR company in Kumamoto.
39:22Kumamon's salesperson is a PR company in Kumamoto.
39:24Kumamon's salesperson is a PR company in Kumamoto.
39:26Kumamon's salesperson is a PR company in Kumamoto.
39:28Kumamon's salesperson is a PR company in Kumamoto.
39:30Kumamon's salesperson is a PR company in Kumamoto.
39:32I want to go to other countries.
39:34The product makers will be angry.
39:37The product makers will be angry.
39:39You don't have to be nervous if you're laughing.
39:42That's the best.
39:44That's the best.
39:45He's collaborating with Pocky.
39:47What's in this?
39:49It's milk.
39:51It's milk.
39:52It's milk.
39:54Glico fan is a fan.
39:56Glico fan is a fan.
39:58Glico fan is a fan.
40:00I was like, wow, that's a lot of work.
40:03It was amazing.
40:06When I saw it at the Hokkaido supermarket, I was about to cry.
40:10I thought, wow, Kumamon came all the way to Hokkaido.
40:13That's right.
40:14In Kumamoto Prefecture, Hokkaido has always been the number one attraction.
40:20It's in the right place.
40:22It's in the right place.
40:24It's amazing.
40:25At the convenience store.
40:28Everything is going so well.
40:30I want to find a flaw.
40:32Everything is going so well.
40:34Why is it so popular?
40:36It's cute, funny, and it's really cute.
40:42I feel sorry for it.
40:44Do you feel sorry for it?
40:46It's not a cute boy.
40:48It's a boy, but I feel sorry for it.
40:51Sometimes when I get tired, I feel like a dad.
40:55You get tired when you're a dad.
40:57Kumamon fans are quite old.
41:00Unlike other characters.
41:02Don't you get a lot of kids?
41:04I get more old men and women than kids.
41:08It's a little more than young women.
41:10That's right.
41:11Of course, there are many cases where mothers take their children.
41:15I feel sorry for Kumamon, which only adults know.
41:21I feel sorry for Kumamon's hard work and honest personality.
41:25Honest personality.
41:27Kumamon is fat enough to make a character.
41:31Actually, Kumamon is a black bear.
41:33Kumamon is a black bear.
41:35Kumamon, everything you do is a great success.
41:39The total sales of related products in 2023 reached 16.64 billion yen, the highest in the past.
41:47The total sales of related products in 2023 reached 16.64 billion yen, the highest in the past.
41:54It was from that event in 2016 that its existence became irreplaceable.
42:03Dizziness.
42:05Dryness.
42:08Lack of tension.
42:10You have such a problem.
42:14The three female entertainers who pursue beauty are also praised.
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42:49Just by adding a simple massage while cleansing,
42:53you can aim for a moist skin.
42:57It's almost like washing your face with a beauty solution.
43:01I was very surprised when a young girl from the company told me that I couldn't apply foundation.
43:07I was very happy.
43:08When I arrived, Manara's Hot Cleansing Gel was a great product.
43:14I thought it was wonderful that it fell off with just one.
43:20This time, we offer it at a surprising price.
43:23Really?
43:25I can't believe it.
43:28The first limited 7-day trial set is 100 yen including tax.
43:33It's delivered for 100 yen.
43:35And shipping is free.
43:37We will pay for it.
43:40Everyone, if you're watching TV, you have to order it.
43:44You have to order it.
43:46Hurry up and make a call before it's sold out because it's a popular product.
43:51Please make your order at 0120-622-755.
43:55Please make your order at 0120-622-755.
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44:03Kumamon has been loved for a long time.
44:07Its existence has become irreplaceable since that incident in 2016.
44:15Kumamon was very popular.
44:18But there was an earthquake between April 14 and 16, 2016.
44:22Kumamon couldn't be released because of the earthquake.
44:27At first, about 160,000 people were evacuated.
44:31Kumamon was self-quarantined.
44:34Its food was sent to the rescue and support.
44:40Many people from all over the country were worried about Kumamon.
44:47I was really worried about when Kumamon would be released.
44:53We discussed a lot about this day.
44:58About 160,000 people were still evacuated.
45:02On that day, we asked Kumamon to go to the evacuation center.
45:09When Kumamon went to the evacuation center, many children came to hug Kumamon.
45:16There were many children crying.
45:18Not only that, but also grandmothers and other people said thank you to Kumamon.
45:26Kumamon is not just a character for PR.
45:30Kumamon is a symbol for Kumamoto.
45:33Kumamon was like a support for Kumamoto.
45:38I felt Kumamon's existence.
45:44At that time, the former governor of Kabashima said,
45:47Kumamoto has three treasures.
45:50Kumamoto Castle, Aso, and Kumamon.
45:54Aso and Kumamoto Castle were damaged, but Kumamon is fine.
46:00We came to the evacuation center in Nishihara Village.
46:06About ten days later,
46:08Kumamon came to the Tokyo Antenna Shop, Ginza Kumamoto.
46:14When the shutter went up, Kumamon's legs were shaking.
46:18At that time, people gathered around the Ginza Kumamoto.
46:23Everyone bought something to support Kumamon.
46:27I could say that Kumamon was fine because Kumamon was there.
46:33I couldn't say to Kumamoto,
46:35You can do it, you can do it.
46:37After the earthquake,
46:40I couldn't say to Kumamon,
46:45You can do it, you can do it.
46:48But I can say to Kumamon.
46:50I was very jealous of Kumamoto Prefecture where Kumamon was.
46:55After that, on Twitter,
46:58Tetsuya Chiba, Kenji Morita, and the mangaka of the Ministry of Education
47:04drew a picture of Kumamon.
47:07It's amazing. It's a picture of Kumamon.
47:09This picture spread a lot.
47:14Everyone was cheering for Kumamon.
47:18Now, Kumamon has become more than a loose character.
47:22What is the future of Kumamon?
47:25I want Kumamon to be close to everyone.
47:30In the future, I want Kumamon to be an anime.
47:36Has Kumamon ever appeared in an anime?
47:38Yes, it's an anime.
47:41Has Kumamon ever appeared in a play?
47:43Kumamon has appeared in an anime.
47:47That's amazing.
47:50Kumamon has appeared in an anime.
47:53If Kumamon can appear in an anime,
47:56I think more people will know about Kumamon.
47:59Kumamon is famous in Japan and in Asia.
48:05But Kumamon is still popular in Europe and the United States.
48:09Kumamon is still popular in Europe and the United States.
48:11Kumamon is still popular in Europe and the United States.
48:15Kumamon can't speak.
48:17Kumamon can communicate with the world.
48:21I want Kumamon to be more active in the world.
48:24I want Kumamon to be more active in the world.
48:27Kumamon is famous in Japan.
48:31But people don't know the name of Kumamon in other prefectures.
48:35People only know the name of Kumamon in Toshinbe.
48:38It's amazing that people know the name of Kumamon in Tohoku Prefecture.
48:43I want Kumamon to be famous in Japan.
48:45I want Kumamon to be famous in Japan.
48:47I think people in Kumamoto will say that.
48:49I think people in Kumamoto will say that.
48:51Kumamon's 15th anniversary is coming soon.
48:55Kumamon's 15th anniversary is coming soon.
48:58But Kumamon is still 15 years old.
49:00I hope Kumamon will be loved by people for 100 or 200 years.
49:06Kumamon is a character from Kumamoto Prefecture.
49:09Kumamon is a character from Kumamoto Prefecture.
49:12I heard that Kumamon is very famous.
49:16Kumamon is a very famous animal in Kumamoto Prefecture.
49:19There are only cheetahs in Kumamoto Prefecture.
49:23Only cheetahs.
49:25I thought so.
49:27Suzuki-san said that there are no bears, but there are cheetahs.
49:31Kumamon is more famous than bears.
49:34It's amazing.
49:37We can't talk about Kumamon.
49:39But it's time to talk about Kumamon.
49:41Thank you very much for this valuable story.
49:43Thank you very much.
49:46Please buy this for me.
49:55Finally, the seeds of the future marked by KAZURAZER.
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53:32In my life.
53:35I love you more.
53:41There was also ZOID.
53:42I had it.
53:44Next time is ZOID.
53:45It's not a machine.
53:47It's a fossil.
53:48The biggest difference from Plamodels is the concept of moving.
53:52Death Zaur is the final choice.
53:54Every Monday at 11 p.m.
53:57If you want to watch the program again,