The work of an artist has always been a practice of articulation—transmuting one’s innermost imagination and ideas into the external world. Participants serve as portals between the unseen and the seen, as they tap into and reveal their boundless creativity. This praxis is essential to the craftsmanship of Dynasty and Soull Ogun, the founders of Brooklyn-based brand L’Enchanteur.
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LifestyleTranscript
00:00I'm a big believer that you create your world that you live in.
00:10I think the most important thing is when we talk about the brand, it's always come back
00:15that it's like, oh, it's so much more than a brand.
00:18We're not separate from it, which is cool, but it also is really about being driven and
00:27anchored into self-healing.
00:49I was reading this book from before it was into the Wu.
00:53It was a book about the Wu Tang and the beginning of them, and I think the wizard wrote it.
00:57And he had this strategy, putting them in these different places and have them all drop
01:02and what that looks like and how through that they were able to share their philosophy in
01:08different aspects.
01:09And I think us sharing the work with others in so many different types of ways and also
01:15finding ways to express ourselves, not just through the garments and the jewelry, but
01:19through our art and through design.
01:22And in a hundred years, it will be in so many different places throughout the world and
01:28then beyond the world, within the multiverse.
01:31What's interesting, we call ourselves the Mystic Healers of Flatbush.
01:38It's everything.
01:39It expands.
01:40It's the enchanter.
01:41So the idea of Le Chante is to enchant anything it comes in contact with.
01:47I'm a big believer that you create your world that you live in, and then creation starts
01:53with a thought.
01:54So it's about thinking about what you want to create rather than, I guess, thinking about
02:00what you don't.
02:05I would say the brand is a incubator of sorts, a design incubator, and also a spiritual journey
02:15into oneself, going within to share without, to share with the world.
02:22It's a big experiment.