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00:00Kendrick Lamar keeps adding success stories to his repertoire.
00:05The rap megastar will headline Sunday's Super Bowl halftime show,
00:10and he promises more than just rhymes.
00:14Storytelling.
00:16I think I've always been very open about storytelling
00:24through all my catalogue and my history of music.
00:27And I've always had a passion about bringing that on whatever stage I'm on.
00:31You know, whether it's a world tour, or whether it's 500 people at Key Club,
00:37I've always had a form of that.
00:39So I like to always carry on that sense of, you know, make people listen,
00:44but also see and think a little.
00:48Dubbed the greatest rapper alive and a lyrical genius,
00:52Kendrick Lamar is the first and only rapper who has ever won a Pulitzer Prize.
01:01Last Sunday, he brought home five Grammys,
01:04including Song and Record of the Year for his diss track Not Like Us,
01:08written for his fellow rapper Drake.
01:11Lamar promised to infuse the stage with his Los Angeles hip-hop flavour,
01:15but above all, stay true to himself.
01:18I have to be who I am authentically,
01:20and if, you know, the world can't accept that, then so be it.
01:24But who rocking with it, I'm going to put it all the way out there,
01:28you know, whether it's in private or whether it's on the main stage.
01:31The rapper had never imagined he would perform at the Super Bowl when he was starting out.