• 16 hours ago
マツコの知らない世界 2025年2月11日 前編!「ソフビの世界」
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00:00I like sofubi
00:02Sofubi!
00:04Soft vinyl dolls, commonly known as sofubi,
00:08are children's toys that were born in Japan in the Showa period.
00:12Now, they are very popular all over the world.
00:16The line for sofubi is increasing!
00:20You can't buy it anymore!
00:23In Taiwan, every month,
00:26an event for sofubi is held.
00:29Young people in their 20s and female guests also line up.
00:33At the largest Taipei Toy Festival,
00:36the line is several kilometers long.
00:39There are 50,000 people.
00:42In addition, sofubi events are held in the United States, China, and the UK,
00:46as well as in other countries around the world.
00:51As a result, the market price soars.
00:55Sofubi is sold at the highest price in the world.
00:59What?
01:02I'm going to buy a house in the countryside!
01:05Why is the world so enthusiastic about sofubi?
01:09Let's find out!
01:13He owns more than 1,000 sofubi dolls.
01:16Sofubi collector, Ichiro Shinjitsu.
01:20Sofubi writer, Mr. Oyakata.
01:25Nice to meet you.
01:27I'm Oyakata.
01:29I have a question.
01:31Your name is not Go Honmyo, is it?
01:33My pen name is Go Honmyo.
01:35Your hair is so smooth.
01:38I know you're not Oyakata.
01:40My pen name is Oyakata.
01:43I know that the price of sofubi is high,
01:46even though it hasn't been sold at all.
01:49This is amazing.
01:52It was sold for 990,000 yen.
01:56But some people think it's still cheap.
01:58You have to get a lottery to buy it.
02:00It's scary.
02:02There's been a recent symbolic event
02:04that's been so popular.
02:06I'd like to introduce it to you.
02:08This is a robot of the enemy called Garada K7.
02:10It's an enemy robot that appeared in Mazinger Z.
02:13It's not Mazinger Z.
02:15It's not Mazinger Z.
02:16It's the enemy's robot.
02:17It's the enemy's robot.
02:19It was recently released at an auction.
02:21It was sold at the highest price in the sofubi market.
02:25How much did it sell for?
02:27Did it sell for a lot?
02:29If you say something good,
02:32I'll overreact.
02:35I've been poisoned by TV too much.
02:38I have a bad habit of saying
02:40the price is too high from the beginning.
02:43What was the original price?
02:45The original price was 10 million yen.
02:48I don't need it.
02:54From 10 million yen?
02:5788 people participated in the bidding.
03:01It started from 10 million yen.
03:03If 88 people are competing,
03:06it will definitely go up to 15 million yen.
03:09That's strange.
03:10I'll go all out.
03:12It's 20 million yen.
03:14The correct answer is
03:1626.1 million yen.
03:18It was just right.
03:21I've finally gotten used to TV.
03:25I'm going to buy a house in the countryside.
03:28This sofubi boom is, of course, in Japan.
03:33At the end of last year,
03:35there was a huge line of people
03:37at an auction at a sofubi specialty store in Akihabara.
03:42The auction started four hours ago,
03:44and the line of people started to line up.
03:46The line went over 200 meters
03:48until the last day of the auction.
03:50It's an auction.
03:51How many people were there?
03:53I think there were about 600 people.
03:57Who was at the front of the line?
04:04I feel sorry for him.
04:06He came all the way from abroad.
04:09He came all the way from Spain to buy a house.
04:13He came all the way from Spain to buy a house.
04:16Spain!
04:18I thought it was going to be number one, but it was number 200.
04:21It could be number two,
04:23but he came all the way from Spain.
04:25That's right.
04:26That's amazing.
04:28Foreigners from other countries,
04:30such as the United States and Taiwan,
04:32came from all over the country.
04:34Sofubisuke.
04:37Takashi Murakami, a world-renowned Japanese artist,
04:41also took part in the sofubi auction.
04:44In a way, it's a natural process.
04:47Sofubi has become a form of art.
04:50Sofubi is getting closer to the boundary of art.
04:54You're starting to look like a bunch of weirdos.
04:59Matsuko's Unknown
05:01The World of Sofubi
05:05Sofubi was collected by
05:08Ichiro Shinjitsu, a collector of sofubi,
05:11who is over 1,000 years old.
05:14Half of his Instagram followers are foreigners.
05:19The owner of the sofubi shop
05:22is also a famous representative of the fashion brand,
05:25Punk Drunkers.
05:28You're still wearing it.
05:30I've seen it before.
05:32Is it good? Thank you.
05:34It's pretty famous.
05:36Sofubi, the representative of the brand,
05:39is world-famous.
05:42At an event organized by a designer in the United States,
05:45if you show up at Geekon,
05:48you'll see a huge line of people.
05:52I'm living my life.
05:54By the way, Geekon also has an after-party.
05:58In Las Vegas, there's a huge line of people.
06:03This is the real deal.
06:07The owner is also famous as a sofubi collector.
06:10His collection is on display.
06:13These two are tonight's guests.
06:17Why is sofubi so popular all over the world?
06:20Let's find out.
06:23This is pretty stylish.
06:26This is cute.
06:29It's like the aesthetics of Kuzushi.
06:32That's a good point.
06:35Machiko also enters the sofubi swamp.
06:38Maybe I should make my own character.
06:53Here it is.
06:54The origin of the vintage sofubi boom.
06:57The first child of Marusan Shoten.
07:00I don't get it at all.
07:03I don't understand anything.
07:06Vintage sofubi is an old product with a long history.
07:11It's a popular genre with a lot of collectors.
07:15The reason for its popularity
07:18is not only because of its rarity,
07:21but also because of an incident in the Showa period.
07:26Sofubi is said to have originated
07:29from a milk-drinking doll that was born in the 1950s.
07:34At the same time,
07:36the mascot of the company was also a sofubi,
07:39like a character from the novel.
07:42In 1966,
07:45Marusan Shoten in Tokyo and Taito
07:48made a sofubi monster.
07:51It made the world a sofubi land.
07:57At the time,
07:58children were enthusiastic about watching TV.
08:01Ultra-Q.
08:03By making a sofubi monster,
08:06such as Gomez and Galamon,
08:08a sofubi boom was born.
08:13However,
08:14there was a unique forgiveness in the Showa period.
08:17At the time,
08:18there was a stereotype from the licensee.
08:21It was like,
08:22leave the color to the toy company.
08:24At the time,
08:25instead of making a real monster,
08:27it was a colorful color that children wanted,
08:30such as making a toy of a monster.
08:33It was entrusted to the toy company.
08:35The color of the monster is entrusted to Marusan Shoten.
08:39It's a very good order that can't be thought of today.
08:43Oh, monochrome.
08:45It was like,
08:46that's good.
08:48It had to sell,
08:50so it was popular.
08:52Such a Showa-like
08:54forgiveness appeared on the front of the sofubi.
08:58For some reason,
08:59the face is a bright red Ultraman.
09:02Originally,
09:03this Ultraman was colored, right?
09:06Originally,
09:07it was sold in this color.
09:09The face was sold in red on the front?
09:11That's strange.
09:13In a sense, it's an error.
09:17At the time,
09:18in order to avoid the trouble of coloring,
09:20Ultraman with a lot of silver is a silver body.
09:23Ultraseven with a lot of red is a red body.
09:28But this Ultraman
09:30was supposed to make a body in silver,
09:33but it was made in red.
09:35Originally,
09:36it was adopted as it was.
09:40In addition,
09:41it was sold as a rough technique
09:43where the color was reversed and colored.
09:45It is a famous one as an error product of the century.
09:51That's how loose it was at the time.
09:53It's like a drunk,
09:54so it's called a drunk Ultraman,
09:56and this is a rare value.
09:59Showa-like forgiveness.
10:02But this
10:03caused a major incident
10:05that had a great impact on the current sofubi industry.
10:09That is...
10:11Marusan Jail.
10:14It was a Marusan shopping mall
10:16where children were running around.
10:18But when the weight boom passed,
10:20it suddenly collapsed.
10:22However,
10:23the next year,
10:24the president re-opened Marusan.
10:27I want to see the children's smiles again.
10:29But
10:30I don't have Ultraman's copyright anymore.
10:34If you have such strong feelings,
10:36you will touch the forbidden fruit.
10:40It's written beautifully, but...
10:41Pachi.
10:43It's not Pachi.
10:44The name of the new product is...
10:48Ultra Kaiju Series.
10:52It has nothing to do with Ultraman or Ultrakyu.
10:57Marusan's original
10:59Ultra Kaiju Series.
11:03If you look closely,
11:06there is Gargon,
11:08who is very similar to the Ultra Kaiju Garamon,
11:10which was very popular in Ultrakyu.
11:14There is Gothra,
11:15who has two heads
11:17like the Ultra Kaiju Gomora.
11:21There are some Kaiju
11:23that look like something.
11:26In addition,
11:27Marusan not only has Kaiju,
11:30but also has the main character,
11:32Ultraman Ace,
11:34as well as the original characters.
11:37In these copies,
11:39some characters' nipples
11:42are called Pachi Kaiju
11:44or Pachi Hero in the industry,
11:46and other companies other than Marusan
11:48continue to commercialize them.
11:51It's an unforgivable thing to do in Reiwa,
11:53but now,
11:54this unforgivability
11:56has become the charm of nipples,
11:58and it has become a twisted phenomenon
12:00that Pachi is more popular.
12:04At that time,
12:06Gargon, which was sold for 350 yen,
12:08is now sold for 300,000 yen.
12:10At that time, 350 yen was not cheap.
12:12At that time,
12:14Ultra Ace, which was sold for 350 yen,
12:16is now sold for 400,000 yen.
12:18It has become a market price.
12:20I am already collecting
12:22Pachi Hero and Pachi Kaiju
12:24as a specialty.
12:26You were a Pachi specialist.
12:28Yes, I was fascinated by Pachi.
12:30That's the truth.
12:34This is the Garamon
12:36and Gargon that Marusan
12:38introduced just now.
12:47But isn't this already safe?
12:51I can feel the conscience.
12:54Because it's completely different.
12:58This is also safe,
13:00but can you take a look?
13:03You can see that.
13:05That's the sacred machine,
13:07and this is Pachi.
13:09Actually, they are the same hero.
13:11Isn't this already safe?
13:13Is it safe?
13:15Everything is different.
13:17No, not now.
13:19At that time, this was barely safe.
13:21Maybe everyone at that time
13:23thought it was barely safe
13:25and made it.
13:27Pachi and Fubi are now
13:29expensive and popular.
13:31I don't know which one I want.
13:33I want this one.
13:35They are breaking
13:37the completed one.
13:39There is a beauty of breaking.
13:41That's a good point.
13:43There is no beauty.
13:47The balance is bad.
13:49But the bad balance
13:51is very interesting.
13:54The Ultraman Ace Pachi Hero
13:57has two sizes.
14:00But the appearance
14:02is so different
14:04that it's hard to believe
14:06that they are the same hero.
14:08I hope it will be released.
14:10At that time, it was a boom.
14:12I don't think
14:14children were deceived.
14:16So many of them were thrown away.
14:18Really?
14:20That's why there are few of them left.
14:22There are still a lot of
14:24real sacred machines.
14:26In the first place,
14:28there is value.
14:30Yes, there is.
14:32Pachi and Fubi
14:34are not clear about the type
14:36and the number of sales.
14:38The secret technique
14:40is to collect all of them.
14:42This is the Pachi and Fubi
14:44of Thunder Mask,
14:46a hero that was broadcast
14:48in the 1970s.
14:50There are 14 types
14:52that have been confirmed so far.
14:54But we don't know
14:56how many Pachi and Fubi
14:58there are.
15:00We have to find a way
15:02and make knowledge
15:04scientifically.
15:06If you haven't seen
15:08the store for a long time,
15:10it's better to see
15:12what's inside.
15:14At that time,
15:16not only Pachi and Fubi
15:18but also many
15:20completely original monsters
15:22were made.
15:24This is a monster.
15:26Isn't this face a car?
15:28It's a car.
15:30The body is a tire.
15:32The legs are also a car.
15:34This is quite fashionable.
15:36This is fashionable.
15:38The face is a car
15:40and the bottom is a tire.
15:42The name is also written
15:44on the sole of the foot.
15:46This is Mitsuhiro.
15:48If this doesn't have a name,
15:50it costs about 1 million yen.
15:52Some people like this name.
15:54Some people like this name.
15:56I'm sorry to say this,
15:58but Mitsuhiro is probably
16:00older than me.
16:02I didn't know
16:04if I didn't write
16:06on my smartphone.
16:08I didn't know
16:10if I didn't write
16:12on my smartphone.
16:14I didn't know
16:16if I didn't write
16:18on my smartphone.
16:20I've been thinking hard
16:22about the name
16:24such as King Kero On.
16:36Next,
16:38I'd like to introduce
16:40the transformation
16:42from vintage sofubi
16:44to indies sofubi.
16:46In the 1990s,
16:48creators started
16:50to make sofubi
16:52on a large scale.
16:54This is called
16:56indies sofubi.
16:58I also make
17:00indies sofubi.
17:02The original sofubi,
17:04commonly known as
17:06indies sofubi,
17:08was taken as a tool
17:10to express children's toys.
17:12A cute sofubi
17:14made by a female artist
17:16was born,
17:18and the audience
17:20grew.
17:22Among indies sofubi,
17:24vintage sofubi was
17:26respected and inspired
17:28to be made.
17:30This is
17:32a vintage sofubi called
17:34Mamagon.
17:36It was inspired
17:38to be made by
17:40Mr. Zolmen,
17:42an individual
17:44who had been making
17:46sofubi for 12 years.
17:48Isn't it too inspired?
17:50Yes.
17:52This is called Takemi.
17:54It's a character of a mother.
17:56It's about 400,000 yen now.
17:58Yes.
18:00Wait a minute!
18:02Takemi!
18:04Takemi.
18:06This is also
18:08a representative work
18:10of indies sofubi.
18:12This is called Kougai Kaiju.
18:14On the tag of Sumogon,
18:16there is a picture
18:18of Sumogon No. 2
18:20next to the picture of Sumogon.
18:22At that time,
18:24Sumogon No. 2
18:26was not commercialized.
18:28However,
18:30Mr. Bimon,
18:32an artist,
18:34made it and
18:36showed it to us.
18:38I see.
18:40This Kougai Kaiju
18:42is famous
18:44for its slum culture
18:46and coolness.
18:48It became a hot topic
18:50in the U.S. toy magazine
18:52Skull Brain.
18:54It became
18:56one of the reasons
18:58indies sofubi spread
19:00all over the world.
19:02Urahara Boom
19:04was the one
19:06that pushed
19:08indies sofubi
19:10to become popular
19:12in Hong Kong.
19:14In addition,
19:16it spread
19:18all over the world
19:20by spreading
19:22social media.
19:24Sofubi was born
19:26in that country.
19:32Sofubi became
19:34a global boom.
19:36Other artists were born, too.
19:38For example,
19:40MVH,
19:42an indies artist in the U.S.,
19:44was popular in the U.S.
19:46because of its
19:48creature-like design
19:50such as horror and
19:52haunted stories.
19:54Lala Toy,
19:56an artist from Taiwan,
19:58was popular
20:00because of
20:02its cute and
20:04energetic personality.
20:06Next,
20:08a Filipino artist
20:10was popular
20:12because of
20:14its Yankee culture.
20:16Yankee culture?
20:18It's a mix of
20:20many things.
20:22Japanese sofubi
20:24is very popular
20:26all over the world.
20:28I'd like to introduce
20:30Japanese sofubi artists.
20:32Japanese sofubi artists
20:34hold events
20:36once or twice a month,
20:38and more than 100 people
20:40come to see them.
20:42Sofubi artists
20:44from all over the world
20:46come to see them.
20:48Next,
20:50H.S.
20:52His son started
20:54making sofubi.
20:56Sofubi artists
20:58from all over the world
21:00come to see him.
21:02Next,
21:04I.Z.Monster.
21:06He was originally
21:08a tattoo artist,
21:10but now he's a
21:12sofubi artist.
21:14I think I know him.
21:16Really?
21:18Yes, he's here.
21:20He's cute.
21:22Cute?
21:26I.Z.Monster
21:28He has fans all over the world,
21:30and he holds solo exhibitions abroad.
21:32In Oofu,
21:34the largest street in Beijing,
21:36300 fans
21:38come to see him
21:40and everything is sold out.
21:42In Shanghai,
21:44M50 Gallery
21:46where modern art from all over the world
21:48is held.
21:50This place also sold out,
21:52and it was a big success.
21:54This is cute.
21:56The colors are different.
21:58The colors are different?
22:00It's too different.
22:02It's a lottery ticket.
22:04You have to win to buy it.
22:06It's a lottery ticket.
22:08It's a one-off.
22:10It's scary.
22:12By the way,
22:14he has his own hair.
22:16It's a one-off.
22:18Ask him.
22:20Ask him how much it is.
22:22How much is it?
22:24How much is it?
22:26How much is it?
22:28How much is it?
22:30It looks special.
22:32There are collectors all over the world,
22:34so the competition rate is
22:36no joke.
22:38It's a one-off for the explosive boom,
22:40but behind it,
22:42there is a big problem
22:44in the production stage.
22:48In the first place,
22:50if you divide the production of one-offs
22:52into four stages,
22:54it is divided into
22:56prototype, molding,
22:58molding, coloring,
23:00and four processes,
23:02but the factories
23:04that make this mold
23:06are extremely limited.
23:08In order to find out
23:10the reality,
23:12we visited Kamijo,
23:14a mold factory
23:16in Misato City,
23:18Saitama Prefecture.
23:20We also visited Nika.
23:22How old is the factory?
23:24It's 82 years old.
23:26I see.
23:28It will be 63 years old
23:30in March.
23:32Kamijo is
23:34a small town factory
23:36run by seven employees
23:38including the 82-year-old factory manager.
23:40How many mold factories
23:42are there in Japan?
23:44Currently,
23:46there are only three.
23:48Currently,
23:50there is only one factory
23:52in Misato City,
23:54Saitama Prefecture,
23:56and two factories
23:58in Tokyo and Katsushika Prefecture.
24:00Why are there only three factories?
24:02When children
24:04play games,
24:06the demand for soft vinyl
24:08becomes smaller
24:10and smaller.
24:12I think this is
24:14the biggest problem
24:16of mold making.
24:18It looks simple,
24:20but it requires
24:22a lot of management.
24:24I think that's why
24:26no one wants to try it.
24:28There are many
24:30craft techniques
24:32that can't be told
24:34by words.
24:36Kamijo is
24:38almost a family business.
24:40It somehow inherits the technique.
24:42In the end,
24:44even if the number of factories increases,
24:46it will be over
24:48when this factory disappears.
24:50That's right.
24:52It takes months
24:54to make a mold.
24:56There are more factories
24:58in other countries,
25:00but many people
25:02want to make it in Japan.
25:04Next,
25:06we will show you
25:08how to make soft vinyl.
25:10How to make soft vinyl
25:12How to make soft vinyl
25:14Let's explain
25:16the process of making
25:18soft vinyl
25:20with the example of a robot
25:22made by a Gundam designer.
25:24The first step
25:26is to make a mold
25:28based on the mold
25:30brought in.
25:32First, take the mold
25:34of the mold with silicon
25:36and re-make it with wax.
25:38Spray silver on it.
25:40Make it so that electricity
25:42passes through the surface.
25:44Then,
25:46transfer it to a special device
25:48that conducts copper electrodes
25:50, the basis of making soft vinyl.
25:52There is copper plating
25:54in the liquid.
25:56Put the mold in it
25:58and pass electricity through the silver
26:00to attach copper around it.
26:02Is it so troublesome?
26:04After 3 to 5 days,
26:06it will be as thick as you can see.
26:08Actually,
26:10this copper electrode
26:12is one of the reasons
26:14why the number of steel factories
26:16does not increase.
26:18It is a necessary process
26:20for making soft vinyl,
26:22but in the current law,
26:24it is difficult
26:26to get a new license,
26:28so it is a barrier
26:30to entering the new machine.
26:32It takes time
26:34to get a license
26:36After making the mold of copper,
26:38melt the wax inside
26:40and weld the handle,
26:42then the mold of soft vinyl
26:44is completed.
26:46Pour the material of soft vinyl
26:48into the mold,
26:50apply centrifugal force
26:52to remove air bubbles,
26:54take out the excess material
26:56inside and pull it out,
26:58then the mold is completed.
27:00The mold of soft vinyl is completed.
27:04The small soft vinyl
27:06is painted with a brush.
27:08Recently,
27:10the most popular gradation
27:12is done with an airbrush.
27:14In this way,
27:16the soft vinyl is completed.
27:20There are only 3 steel factories,
27:22so the order is in a hurry.
27:24Now,
27:26we have to wait for a few months.
27:28The Japanese soft vinyl culture
27:30is supported by a small town factory.
27:34In the first place,
27:36the production of soft vinyl
27:38requires money and effort.
27:40Looking at this,
27:42it is natural that
27:44it is tens of thousands of yen from the beginning.
27:46However,
27:48that is not included in the craftsmanship.
27:50Craftsmen
27:52have to be able to get
27:54more money as a whole.
27:56It doesn't fit.
28:00Should I make my own character?
28:02I think there is.
28:04I will give money
28:06to various soft vinyl makers
28:08who imagine me.
28:10I think there is.
28:12At that time,
28:14I would like to consult with you.
28:18How much is it now?
28:20It's about the same.
28:22Really?
28:24It's 50 yen.
28:26Wait a minute.
28:28We are all the same age.
28:30We are four old men.
28:32What are we talking about?

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