Tom Holland says his non-alcoholic beer brand helps keep him on the wagon ... because it satisfies his urge to drink.
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00:00It's good to see you. Nice cap bro. I see you came out with a non-alcoholic beer line.
00:09What inspired that?
00:10Well I got sober and I was looking for something that would scratch the itch and I couldn't
00:17quite find what I was looking for so I thought I'd start my own.
00:21That's amazing. Is it a crowded market or most celebrities go for like, I'm gonna do
00:25spirits or this or that. Non-alcoholic beer is, do you stand out?
00:29I think you can describe it as an emerging market and I think the category has proved
00:33it's not a trend, it's gonna grow and grow and we're just lucky to be a part of it.
00:39What's your favourite flavour that you've got?
00:41I like the IPA for me, the Edge Hill IPA is my favourite.
00:45It doesn't give you the itch to then have a real beer or it just completely satisfies
00:49that craving?
00:50No, it totally scratches the itch for me and it helps me feel a part of the social environment,
00:56the nightlife, being in a bar and not feeling left out, so it kind of works for me.
01:00And last thing, where do you sell them, in bars or just in shops or where?
01:03We're in bars in the States, we're at Sprouts and Total Wine and Target, you can get it
01:10online in the UK now.
01:12Are you gonna expand and do like, take on non-alcoholic tequila or whatever, you know?
01:17I think we'll continue to try expanding but right now we're just focusing on like, customer
01:22service, working with people, making sure everyone's happy, making sure the cans come
01:26intact and it's going really well.
01:29Awesome man, hey, I appreciate your time man, you're a great guy, thank you Tom.