See how this Indian globalised a home-grown brand and became a multi-billionaire. Daily headlines from the UAE and around the world brought to you by Gulf News. See more at: http://gulfnews.com/videos
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00:00My father, Mr. H. A. Varghese, started the first jewellery shop in India, Kerala, Trichur.
00:10Then we opened two or three showrooms in Kerala in 1986, 1982 in Calicut.
00:22Then I came here in 1986 in the UAE, and our first retail showroom we opened in Abu Dhabi in 1987, January.
00:38That is our first showroom in this country.
00:44Same year I opened second showroom in Dubai, in Gold Soak.
00:50Then in 2000, in our brothers we separated and I started our first showroom in 2002, India.
01:03Now I have 151 showrooms in 11 countries, like all GCC countries, India, Singapore, Malaysia, UK and USA.
01:17My target in 2020, I want to achieve 12 countries in 200 showrooms.
01:23That is our target and $2 billion turnover.
01:31That is already achieved, not $2 billion, I want to achieve $3 billion.
01:36There are so many things. One is the hard work and punctuality.
01:44And we have some dream. That dream and every day morning I calculate what is next, what is next.
01:55And in our employees, I have almost 9,000 employees.
02:05All young employees, more than 98% unmarried employees, that is the young blood.
02:13My company is only 16 years old.
02:18So all employees is very big strength.
02:23In our company name was Alucas.
02:27After our partition, separation, we are five brothers.
02:34Separation, we opened a showroom in India in 2002.
02:41There is, my brothers also doing same business under Alucas name.
02:48There is no change.
02:51Then I opened second showroom in Kerala and there is no change.
02:56Every Alucas is same.
02:58One day I seen in our Zindagar tunnel, that area, there is a Majid Al Futtaim.
03:06Al Futtaim is splitted and they changed the name Majid Al Futtaim.
03:11Then I thought, why not change in our name also.
03:16Then I changed in our company name Alucas to Joy Alucas.
03:21That is the reason of the changing.
03:25Then nowadays, entire showroom name Joy Alucas Jewelry.
03:31Followed by my brothers also changed, same the techniques, name and Alucas together.
03:39I learned lot of things from Dubai and what is the growth.
03:46I know the 32 year Dubai growth.
03:50Coming here in Dubai, there is a target in 2020, same target in 2020.
03:57I want to achieve 200 showrooms.