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00:00This time, it's a story about something that will warm you up in the cold winter.
00:11In a corner of a supermarket, there are a lot of people.
00:16What are the customers looking for?
00:19It's this room socks.
00:24It looks like an ordinary product, but when you put your hand in it...
00:27It wraps around you tightly.
00:29It's so warm.
00:31I was surprised.
00:32The warmth is like a kotatsu.
00:34It's like you put your feet in a kotatsu.
00:38The warm socks that put their feet in the kotatsu are called...
00:43kotatsu socks.
00:48It's a thick, fluffy fabric that makes your ankles look slanted.
00:57The price is 1,980 yen.
01:02Everyone takes one after another.
01:06This is really warm.
01:08I bought it last year.
01:11It's a must-have item.
01:13It's a must.
01:15It doesn't get cold.
01:19My feet get cold while I'm working.
01:22There were two of them, but I only took one.
01:26This woman, who is already in love with it, recommended it to her friends.
01:44Her friends also bought it.
01:49It's a little expensive, but it's worth it.
01:52You should try it on.
01:54It's worth the price.
01:57Kotatsu socks have spread all over the country.
02:01It's a big hit that sells a total of 15 million pairs in the series.
02:11There is also one person who loves it here.
02:13Mr. Onishi, who has been suffering from colds.
02:17It's cold.
02:21The floor of the house was cold.
02:24There is no floor heating at home.
02:27Even if I turn on the heater, the floor doesn't get that warm.
02:31When I sleep, I sleep in a cold state.
02:34It's bad for my sleep.
02:39Let's take a look at the thermography to see the temperature.
02:43If you look at the thermography to see the temperature,
02:47the tip of your finger is straight.
02:49It's so cold that you can't feel it.
02:56It's time for Kotatsu socks.
03:00I tried various other socks, but I couldn't let go of them after wearing them.
03:07Other socks don't get warm inside.
03:15This one is warm inside.
03:21Mr. Onishi's finger is bright red after wearing it for 10 minutes.
03:25It's okay even if it's a cold flooring.
03:30This is the main character of this episode.
03:34It's a company called OKAMOTO.
03:41OKAMOTO is the largest producer of socks in Horyo-cho, Nara Prefecture.
03:46OKAMOTO's factory is located here.
03:52The production volume is 3,000 tons per year.
03:56The production volume is 3,000 tons per year.
04:01OKAMOTO is the top manufacturer of Japanese socks.
04:07Actually, OKAMOTO also produces socks of sports brand MIZUNO
04:14and socks of 7-Eleven.
04:18OKAMOTO also produces socks of sports brand MIZUNO and socks of 7-Eleven.
04:23OKAMOTO also produces socks of sports brand MIZUNO and socks of 7-Eleven.
04:34OKAMOTO has a record of 4.8 billion yen.
04:40OKAMOTO has a record of 4.8 billion yen.
04:48RYU MURAKAMI
04:51RYU MURAKAMI, the writer of OKAMOTO.
04:53RYU MURAKAMI, the writer of OKAMOTO.
04:55EIKO KOIKE
04:58EIKO KOIKE, the actor of OKAMOTO.
05:00EIKO KOIKE, the actor of OKAMOTO.
05:02EIKO KOIKE, the actor of OKAMOTO.
05:06It's hard to get a license.
05:12It's a big world.
05:14I said it's a big world, but it's hard to make a change.
05:23Local manufacturers are trying to make a change in the industry of leather.
05:27They are approaching the backstage of making things to make their lives richer.
05:35OK, let's take a look at the next one.
05:39OKAMOTO's socks.
05:41OKAMOTO's socks.
05:44OKAMOTO's socks.
05:50OKAMOTO has been producing other brands.
05:53OKAMOTO has been producing other brands.
06:00The first one to go was SHINGAN of the research and development department.
06:04The first one to go was SHINGAN of the research and development department.
06:10It's a new idea that can innovate.
06:14It's a new idea that can innovate.
06:17It's a new idea that can innovate.
06:20It's a new idea that can innovate.
06:24KOTATSU SOCKS is SHINGAN's new product after five years.
06:29What kind of ingenuity was put into it?
06:34The secret is the ankle.
06:36The secret is the ankle.
06:41The ankle is lined with a 10-yen coin that heats up when you sweat.
06:45The ankle is lined with a 10-yen coin that heats up when you sweat.
06:51Here is the trigeminal nerve.
06:55Here is the trigeminal nerve.
06:59If you add heat here,
07:02the foot warms up from the inside.
07:09Moreover, it doesn't get cold immediately.
07:14It stays warm for about 15 minutes.
07:18I think it's still a long way to go
07:22to find out where the trigeminal nerve is located.
07:30OKAMOTO manufactures these original products at a magnet factory.
07:34OKAMOTO manufactures these original products at a magnet factory.
07:39The process is to knit the toe in an open shape.
07:42The process is to knit the toe in an open shape.
07:46The next craftsman is touched by a baton and then sewed.
07:52The socks industry is divided into companies for each process.
07:55OKAMOTO is a one-time production at a magnet factory.
08:02They polish the technology of all processes of making socks
08:06and have been running at the top of the industry for 17 consecutive years.
08:15OKAMOTO's socks are amazing.
08:18You can't take them off even if you try your best.
08:24This is the answer to many questions about socks for women.
08:30It's terrible when socks come off in sneakers or boots.
08:37It's like taking off a short sock.
08:41I give up.
08:44I think it's okay to leave it as it is.
08:49Especially when you don't want to show your socks in fashion,
08:53the foot cover comes off in your shoes.
08:59OKAMOTO has been developing foot covers for four years.
09:04This is the secret.
09:07Oh!
09:08The secret that you can't take it off even if you pull this much is in the heel part.
09:15Attach a stopper of this shape inside.
09:21Hold the heel part.
09:24This will not shift.
09:29I asked a woman who always said she would take it off to try.
09:33This program is brought to you by the following sponsors.
09:48I can't take it off at all.
09:51She certainly didn't take it off.
09:55This is amazing.
09:57There is a laboratory in OKAMOTO's factory.
09:59On this day, product development was carried out for the summer.
10:06To make a sock that doesn't shake, we experimented by raising the room temperature to 30 degrees Celsius.
10:12Wow, the room temperature is rising.
10:16We experimented to make a sock that doesn't shake.
10:19We experimented to make a sock that doesn't shake.
10:22We experimented to make a sock that doesn't shake.
10:26We put a sensor in the sock and measured the humidity, that is, the shake.
10:34It's hard.
10:38As a company, we are trying to realize the feeling of feeling from the inside.
10:48This man is the one who works hard to make a sock.
10:56President OKAMOTO, Ryutaro OKAMOTO, 46 years old.
11:04In fact, the environment in which socks are wrapped is more severe.
11:10The purchase price of socks is 20% lower than at the peak.
11:14However, OKAMOTO is trying to open a hole in the industry with high-performance products.
11:29I think the price has fallen because I couldn't deliver the value.
11:33I think there is a great possibility of evolution to improve the quality of life.
11:44OKAMOTO's socks are amazing.
11:47They are hit repeatedly with free-to-use knitting machines.
11:53A research institute is developing an original knitting machine.
11:59We are developing an original knitting machine that can produce products that did not exist in the world.
12:10The original knitting machine could not change the size of the stitches while knitting.
12:18OKAMOTO was able to change it.
12:23If the stitches are large, the tightening is weak, but if the stitches are small, the tightening is strong.
12:31OKAMOTO uses this property.
12:35OKAMOTO creates socks to prevent swelling of the feet by reducing the stitches along the muscles.
12:46OKAMOTO is sold as a general medical device.
12:51OKAMOTO is a product that can be used for long-term use.
12:55OKAMOTO is a product that can be used for long-term use.
13:05This is a real 24-hour-long socks.
13:13This product, called Super Socks, was developed from scratch for six years.
13:20OKAMOTO was able to produce socks for six years.
13:23OKAMOTO was able to produce socks for six years.
13:33OKAMOTO is a product that can be used for long-term use.
13:41OKAMOTO is a product that can be used for long-term use.
13:50OKAMOTO is a product that can be used for long-term use.
13:53OKAMOTO is a product that can be used for long-term use.
14:01YAMAMURA is checking the effect of the product sold at home.
14:09This is a socks for long-term use.
14:15This is a good night switch.
14:21This is a design that is hard to heat because the fingertips are open.
14:26This is a design that is hard to heat because the fingertips are open.
14:34This is a data that shows how sleep changes after wearing this.
14:38This is a data that shows how sleep changes after wearing this.
14:50OKAMOTO is trying to change life with socks.
14:59I want to expand the possibility of socks.
15:07I want to expand the possibility of socks.
15:17We brought some functional socks to the studio.
15:20We brought some functional socks to the studio.
15:28We brought some functional socks to the studio.
15:34The material is really nice.
15:38The texture of the skin is important.
15:41The texture of the skin is important.
15:44I am particular about the texture of the skin.
15:47This is a foot cover that can't be removed.
15:53It's hard to pull.
15:55Please pull more.
15:57It's hard to pull.
15:59It's hard to pull.
16:01You've pulled a lot.
16:03You can really take it off.
16:05There are so many things that you can take off even if you are told not to.
16:10I really can't take it off.
16:12There is a sleep switch next to you. How is it different?
16:17There was a lot of talk about whether it is better to wear socks when sleeping.
16:22The heat gets stuck.
16:24It feels like it's going to be painful.
16:26However, if you take it off, the tip of your feet will be cold.
16:29I was wondering what I should do.
16:32So I made it while working with a university teacher.
16:37No matter how many socks you wear, they don't lose their functionality?
16:44For example, if it is a ball-shaped sock, you can make a ball out of the thread.
16:51Of course, it doesn't work in one season.
16:54I see.
16:56How do you come up with socks that can solve the problems of consumers?
17:03The interesting thing about socks is that everyone wears them.
17:08There are various scenes in which people wear socks.
17:12If you look at it carefully, you can see that there is a sense of discomfort that you haven't noticed yet.
17:19However, there is a sense of giving up.
17:23So I observed it and found it.
17:27I see.
17:29I think the only difference is the thread and the way it is woven.
17:33It is difficult to achieve that kind of functionality.
17:36As you said, the thread, the way it is woven,
17:39and the basic thing is how the body is.
17:43If you combine these things, you can do a lot of things.
17:49But it's hard, isn't it?
17:51Yes, it is.
17:53But there are restrictions, so I can focus on it.
17:57I can't concentrate on it, so I'm doing it with motivation.
18:02I see.
18:05In Okamoto, which produces socks with new functions,
18:10there are 24 research staff.
18:18On this day, they use chemicals to make a water-repellent thread.
18:24Socks that don't get wet even on a rainy day.
18:27If your socks get wet, your toes will feel uncomfortable.
18:33If you pour water on the fabric woven with this thread,
18:39it won't soak in.
18:43Socks that don't get wet.
18:45I feel like I can do it.
18:50Okamoto doesn't stop moving forward like this,
18:54but in the past, he was forced to choose between transformation and death.
19:04The founder is Kyutaro, Okamoto's grandfather.
19:10He wanted to help his mother,
19:12so he used a sewing machine to make socks.
19:20His father, Tetsuji, was the one who made the company grow.
19:27He quit his job and reduced his salary by producing only one product.
19:33He changed his company to a low-budget manufacturer.
19:42In 1979, Okamoto was born.
19:51He had a trail of success.
19:56I was born there, so I became the president.
19:59I didn't want to go to a place like that.
20:05So I did a lot of things to get out of it.
20:11Okamoto dropped out of high school and went abroad.
20:19He visited more than 20 countries, including Cuba and Maldives.
20:24He couldn't find what he wanted to do, so he returned to Japan.
20:30I was always looking for my own identity, but I couldn't find it.
20:37I couldn't feel my existence, my meaning, my value.
20:43It was pathetic.
20:47Okamoto worked part-time and lived a busy life.
20:53His father, Tetsuji, was the one who made the company grow.
20:58His life continued until the age of 25.
21:04One day, his father suddenly said,
21:11Come to Okamoto. The company needs you.
21:17His father was ready to fight back, so he called out to him.
21:26I felt like I was saved.
21:31I wouldn't be here if it weren't for him.
21:38His father reached out to him, who had lost his way.
21:42Okamoto decided to join the company to repay his father's kindness.
21:48He swore to his heart that he would work hard.
21:55At that time, the management was in a serious situation.
22:02Cheap socks such as those in China were sold out, and the price competition was fierce.
22:08There was an incident that seemed to cause a fight.
22:13An emergency notice arrived with a fax.
22:21One day, the demon met his grandmother.
22:24Hey, what are you doing?
22:27This will make the heart appear.
22:30Heart?
22:31The loyalty of the heart is important.
22:33What are you doing?
22:35Heart?
22:36The loyalty of the heart is important.
22:41Hey, what is the loyalty of the heart?
22:44I wonder what it is.
22:46In this way, the demon set out on a journey to find the loyalty of the heart.
22:55When does the heart become full?
22:57When the next generation of fuel projects become one.
23:01It is the process of converting the used oil into fuel for airplanes.
23:05It is a technology that supports the realization of wind power.
23:08It is the time when you can contribute to the team.
23:10It is the time when you are surrounded by a flock of birds in a well-maintained forest.
23:13Can you hear me?
23:15I can hear you.
23:16Each person's heart is full.
23:18Now you are...
23:19Heart is full.
23:21Cosmo石油
23:28The president is lonely.
23:30I will achieve the budget.
23:32Can you do it?
23:34I will endure it alone and achieve the budget.
23:37How much is the budget?
23:39I will endure it alone.
23:41The president is a lonely lion leading a flock.
23:44However, there is a partner.
23:46M&A Capital Partners?
23:48There is a reason to be chosen.
23:50M&A
23:52Capital Partners
23:55The Kamburya Palace is broadcast on TVer.
24:01Okamoto made the Kotatsu socks a big hit.
24:07He is the best socks maker in Japan.
24:09In the past, he was exposed to the danger of loss.
24:16At that time, he was producing other companies' products.
24:20However, the Kamburya brand suddenly terminated the contract.
24:27In the end, the sales of 200 million yen per year skyrocketed.
24:36He can't survive like this.
24:39His father said this to all employees.
24:45Change or Die
24:50If you don't change, you will die.
24:52There is always a risk that you may die someday.
24:57I have to make my own brand.
25:05Okamoto is in charge of the new business headquarters, which will promote his own brand in earnest.
25:13This is what I was going to do with my own brand.
25:18It was a sock that warms the three-fingered light before commercialization.
25:25Until now, I only warmed the outside.
25:30It's completely different from what I've done so far.
25:34There are many possibilities.
25:37In 2013, a package like this was completed.
25:41Socks with warm pressure to warm the three-fingered light.
25:48He appealed the characteristics and weaving of the fabric in large letters and sold them for 1,500 yen.
26:07However, it didn't sell at all.
26:11He criticized Okamoto for selling socks worth 100 million yen in the first half of the year.
26:19I think I was seen as a person who spent the money everyone made.
26:32Even so, Okamoto struggled to sell.
26:38He searched for hints on how to sell and observed various sales places such as pharmacies and grocery stores.
26:47And he saw this exchange at a digital camera corner of a household appliance store.
26:55All of them say tens of thousands of pixels.
26:59Which one is good?
27:04The manufacturer was appealing the performance of pixels.
27:08However, it was not conveyed to the customer what kind of photos could be taken.
27:16When I saw the situation of a different industry, I thought,
27:20Isn't that the same?
27:24Even if a new technology was developed, I couldn't tell which one was better at a glance.
27:32Okamoto decided to review how to sell socks with warm pressure.
27:39First, he started from the naming with young employees.
27:44One of the ideas he came up with was
27:46Kotatsu socks.
27:50It was like a kotatsu socks.
27:56He switched from a technical point of view to appeal the feeling when worn.
28:04Furthermore, it was common sense to sell socks that were important to the touch of the skin without putting them in a bag.
28:12I've been ignoring the common sense of socks.
28:17I thought it was no good if people thought it was a sock.
28:21The price is completely different.
28:24How do you get out of there?
28:29After two years of trial and error,
28:31he started selling kotatsu socks with a new naming and packaging.
28:38The contents were exactly the same, but the reaction of the retailers was different.
28:45Normally, it's lined up like this.
28:48When I look at it, it's still cute.
28:51I think the design is very good and easy to convey.
28:56Do you sell this much?
28:57I'll sell it without waiting.
29:01This is how Kotatsu Socks' new initiative began.
29:08Now, it's like self-branding half of the company's profits.
29:14The fourth generation, who escaped from a dead end,
29:17built a pillar to support the company.
29:20Thank you very much.
29:24There used to be a lot of OEM production, but now it's self-branding.
29:29Self-branding has increased.
29:31Why did you come this far?
29:34Until I got there, I had been developing research.
29:39I had been in the research and development department since I was a founder.
29:46I tried to discriminate in the manufacturing department.
29:51However, even if a product was made, it was difficult to sell it as a self-branded product.
29:59What kind of products did you make as a self-branded product?
30:02At that time, various types of socks were made.
30:09When you walk in the pool, you slip.
30:14I thought there might be such a problem.
30:18So I made this.
30:21Socks that don't slip in the pool.
30:26It took about two years to develop, but it didn't sell at all.
30:31It was discontinued in one season.
30:37It only sold 100 copies.
30:39That's right.
30:40As you said, walking so that you don't slip is part of the training.
30:44That's right.
30:47I thought it was a dangerous challenge.
30:51Your father said that the ceiling is a table.
30:55What did you think when you heard that?
30:59I didn't think about the ceiling at all.
31:02I thought it was a change.
31:04I thought it was a direction that would change.
31:08I only looked at the ceiling at that time.
31:10It was important for the company to launch a self-branded product.
31:17Did you leave the top to Mr. Kamoto, who was a successful entrepreneur?
31:21I didn't know anything.
31:23There may have been a lot of fresh ideas.
31:25I think I was able to challenge myself with a lot of expectations.
31:31You didn't make a self-branded product.
31:33What caught your eye was a warm-pressed sock that wasn't commercialized.
31:37It's like a kotatsu sock.
31:40It didn't sell well.
31:42Why is that?
31:44The price doesn't match the sales I've been selling so far.
31:48I've been talking to a lot of people.
31:52I've been trying to tell them that I want to sell my company.
31:59There's a function like this.
32:01It's amazing.
32:03I think that didn't resonate at all.
32:09The package looks fashionable.
32:14I noticed it because I made a mistake before.
32:19The bottom is warm and the base is white.
32:24If it's warm, it's orange.
32:28I put it aside for a while.
32:33What I was aiming for was to sell the company.
32:36I thought about what I could do to get people to buy it.
32:41That's how we switched.
32:50Your father was very happy with the success of the self-branded product.
32:54Yes.
32:55I made it in a self-made factory.
32:58I made it all in one piece.
33:02I think it became a form that the chairman dreamed of.
33:14Okamoto creates socks that didn't exist in the world.
33:19What do you think is in the president's office?
33:25This is the proposal for the test.
33:28A child's math test.
33:32He's writing down the wrong answers.
33:37Why is he decorating it?
33:40I think positive failure is beautiful in itself.
33:47There are times when I go into defense.
33:50I look at it and challenge myself.
33:57Okamoto continues to challenge himself.
34:01A great invention that may change the history of knitting.
34:05This is the first time on TV.
34:11There is a reason for the strength.
34:15Information.
34:17Analysis.
34:20Strategy.
34:23Decision.
34:27Information system.
34:29Strengthen corporate management.
34:34Achievements speak for themselves.
34:36O.D. of integrated business software.
34:41Truck is cool, isn't it?
34:44It looked like a free vehicle.
34:47I want a car.
34:48You can buy a truck with your smartphone.
34:51Can you ride it with a normal license?
34:53Don't look at it.
34:54You said you wanted it, didn't you?
34:56It's cool, isn't it?
34:58That person.
34:59No.
35:03You can ride it with a normal license.
35:06Truck Elf NEO.
35:08Campaign.
35:12Is your world expanding?
35:15Or is it narrowing?
35:21People who move from here are strong.
35:24Nikkei Deshi One.
35:26From collection to royal family.
35:28To the weak middle.
35:29Shokokuji and Ginkaku Ginkaku.
35:31A long-awaited exhibition that conveys the whole view of beauty.
35:34Shokokuji Exhibition, held on March 29.
35:37Shokokuji in Kyoto.
35:39Uenoe in Tokyo.
35:41The Kamburiya Kyoden is broadcast on Teletubbies U-NEXT.
35:47Okamoto Research Institute, which makes a big hit with functional socks.
35:54There are people who have been challenging for more than 20 years.
36:01This is the rotary knitting machine we developed.
36:09What was set up was not a thread, but a copper wire.
36:15When you turn on the switch,
36:21the machine starts knitting the copper wire.
36:25Yes.
36:26What is challenging in development is a knitting machine that knits other than thread.
36:32From soft to hard,
36:35you can knit a variety of fibers.
36:39Basically, the principle of knitting is different.
36:47A conventional knitting machine moves the needle up and down,
36:50pulling the thread like this.
36:57But when you try to knit something hard,
37:01it may break when you pull it.
37:07So we developed a needle like a gear.
37:11We put a thread in the dent of the disk and tried to knit it without pulling it hard.
37:20When this is completed,
37:22you can knit industrial fibers other than apparel.
37:30At present, we can only make it on a tube,
37:33but we will continue to change the history of knitting,
37:37and a great invention may be born in the future.
37:45I think it will be possible to come up with ideas
37:48that are different from the production of socks until now.
37:57It is a rotary knitting machine,
37:59and it seems that there are many ways to use it,
38:01but will it become a business in the future?
38:03I think there is a possibility.
38:07We will continue to challenge to change from the knitting machine and the material.
38:14It is a mission to make each person's feet happy.
38:20Mr. Okamoto, what kind of possibilities do you feel in socks?
38:25I think it's interesting to drink tea instead of drinking tea.
38:31I would like to enrich this act by making socks.
38:37If I wear a different pair of socks than usual,
38:40I can tell people that my life has become a little more fun.
38:50This program was brought to you by the following sponsors.
39:31DK Select.
39:33Daito Kentaku.
39:36I don't want to bother you after I'm gone.
39:39I want the happiness of my family to continue.
39:42To you.
39:43ALE.
39:44Death insurance that is easy for people with anxiety.
39:47Don't worry.
39:52Is the amount of money you get when you start a company different from others?
39:56If this is the budget of the buyer,
39:59the balance of the buyer and the seller is the amount of money I get.
40:03The M&A Capital Partners that I entrust to you
40:06is the same as the buyer and the seller.
40:09The amount of money I get is large.
40:11I see.
40:14Large.
40:15M&A Capital Partners
40:20A mysterious elevator that travels adults.
40:23Is there a genius?
40:24I think there is.
40:25But I don't think you can beat the genius of hard work.
40:27What you put your soul into is strong.
40:29Don't get round. Become a star.
40:31Sapporo Raw Beer.
40:35Automatic driving is the future.
40:36Automatic driving.
40:37AI.
40:38Oh, a cup.
40:39The semiconductors that make the future are supported by copper.
40:42Metaverse, too.
40:43Amazing.
40:44Copper is the future.
40:46JX metal.
40:47I like it.
40:48JX metal.
40:50I'm Suzume.
40:51It's sad that I can't see my mom,
40:53but I'm doing well today.
40:55I want to support the children who lost their parents like Suzume.
40:59Go for it, Suzume all over the country.
41:01Ashinagai Kuei-kai.
41:03AC Japan.
41:11After the recording,
41:13Ryu Murakami thought about this.
41:15Kyutaro Okamoto.
41:20Kyutaro Okamoto founded the company in the 9th year of the Showa era.
41:26He wanted to help his mother,
41:30who supported her family by herself.
41:34So he remodeled his house into a factory.
41:38He started to produce socks.
41:43There are still factories and research and development bases in the same area.
41:52He was the predecessor of President Okamoto,
41:56who was either a reformer or a poet.
41:59He was the predecessor of President Okamoto,
42:01who was either a reformer or a poet.
42:08He realized the warmth up to the toes
42:12by the heat stimulation of his own invention.
42:17He solved the problem of
42:19how easy it is to take off the socks made of bamboo.
42:23The mission of creating happiness for each person
42:27from the sole of their feet
42:29has been going on for generations.
42:34If the sole of the foot is comfortable,
42:36the whole body will be happy.
42:39Okamoto continues to do that.
42:53To be continued.
42:58Next time on Kamburiya Kyuden.
43:00Tsukiji Tama Sushi.
43:03It's cheap.
43:04It has a sense of luxury.
43:06It's different from other sushi.
43:08Tsukiji Tama Sushi, 100 years old.
43:12It's a little luxury.
43:15You can eat as much as you want with unlimited time.
43:19It's a cheap business trip service with a lot of tax.
43:22You can't taste it at a sushi restaurant,
43:24but you can enjoy it at a local sushi restaurant.
43:28Tomorrow is Valentine's Day.
43:30This is my present for you.
43:34Tokoro at 8 o'clock at night.
43:36The vault of the Shinisei Shuzo, which has been around since the Edo period.
43:39Did you hear that?
43:43Fujiwa, a foreign drama about shogi and law.
43:46The Dragon of the Court.
43:48I stole shogi from her.
43:5110 o'clock at night.
43:52The world of care.
43:54The ideal care society.
44:00Innovative ideas that open up the future of business.
44:05Who is the person who opens the door?
44:13I'm Yoko Utsuaki from JT Group.
44:17It's not just about developing and selling products.
44:20We are also looking for the value of self-sufficiency,
44:24and providing it as a form.
44:26That's our mission.
44:30JT Group develops various businesses,
44:33such as tobacco, pharmaceuticals, and processed foods.
44:38Among them, the corporate R&D organization D-LAB
44:42creates a new sense of self-sufficiency
44:47with the purpose of JT.
44:53This time, the person who opens the door to ideas is
44:57Yoko Utsuaki, a brand manager at D-LAB.
45:03What is the reason for opening the door to ideas?
45:07Modern society is very busy.
45:12I thought it would be important to provide a valuable break
45:16for people to take a breath of relief.
45:20I felt that breathing was more important than being idle.
45:27Yoko Utsuaki's desire for a valuable break opened the door to ideas.
45:33This is a breathing cushion, FUFURI.
45:38It's a robot cushion that you can hold and use.
45:43Its movement, which expands and shrinks as if it were breathing,
45:48is based on the nature of living things
45:51attached to the breathing of their friends.
45:54By holding it and taking a break,
45:57you can breathe deeply,
45:59and feel relaxed and calm.
46:06At JT Group, you can experience FUFURI
46:09and enjoy a rich break time,
46:11and set up a breathing break room.
46:15In addition to FUFURI,
46:17you can also experience StoneS, a deep breathing habitualization device.
46:22We don't just make products.
46:26By developing various items,
46:29we believe that we can create a new breathing market.
46:34Yoko Utsuaki is looking for the creation of a new breathing market.
46:38What is the future of the door to ideas?
46:42I think that the height of people's minds
46:45will change a lot depending on the era and the time.
46:48We, JT Group,
46:50will continue to be a leading company in this area,
46:53and we will continue to be a company that can contribute.
47:24Back office happy money forward!
47:43Tokyo Marine
47:44I don't want to bother you anymore.
47:47I want my family to be happy.
47:51ALE
47:55Don't worry.
48:13I'm your daughter from the future.
48:16And this person is...
48:17You are the future of the poor.
48:19Don't cry.
48:20Don't worry.
48:21I have a cloud bank.
48:22Easy to use with a smartphone.
48:23Matsudake Assets Application
48:24Cloud Bank
48:25Cloud Bank of Gold
48:43It's cold outside.
48:44How about Uber Eats?
48:45No, let's go eat.
48:47It's cold.
48:48Did you lock the door?
48:52I can't do it anymore.
48:53It's cold winter.
48:54How about Uber Eats?
48:58Today's Sports Real Live has begun.