The sibling designer duo were at the COP28 in Dubai to showcase their couture creations with a conscience
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00:00Good afternoon, I'm going to be in conversation with Indian designer brother duo, Shantanu and Nikhil.
00:05They were here at the COP28 showcasing their sustainable fashion as well.
00:10It's a big moment for Indian designers.
00:12They were joining shoulders with other big fashion houses around the globe.
00:18I caught up with them to know more about sustainability and about Bollywood.
00:22If you could work with one fabric for the rest of your life, which one would it be?
00:26Imagine if that one fabric has enough volume that I can drape things.
00:34So I'd go with a heavier weight of a chiffon, about 120 grams of it,
00:39because I can get everything in it. I can make the world, I can drape the world in it.
00:44And if you could work with one color for the rest of your life, which one would it be?
00:48You know, colors for us, we always come down to a color palette which is natural, so vanilla.
00:56An off-white, like an ivory, a pearl finish, that palette, that color always works for us.
01:02Fantastic, and if you could design for one season, which is your favorite?
01:06I feel the transition is always beautiful.
01:10So for us, the beginning of autumn is a really good time.
01:14Right, and who wears your clothes best?
01:16I.
01:16A Bollywood figure? Yes, he is a public figure in himself, other than yourself.
01:21No one better than me. I wear them best.
01:23Sustainability in fashion is the buzzword now. What could you tell us, how do we understand it?
01:30Sustainability means different things to different brands. For us, sustainability
01:34is a slow and a gradual process, it's not a radical process. We are couturiers,
01:41and as couturiers, we've already embarked on slow fashion, which is a big part of sustainability.
01:48However, we are slowly but surely moving into a direction where some of our sourcing,
01:54some of our materials and ingredients that we use marry the couture and the ceremonial
02:01bridal designers that we are, without taking anything away from the bride or the groom.
02:06Still make you look glamorous with whatever we do with our fabrics and the ingredients
02:12that go into making that beautiful silhouette.
02:15As a consumer, how can I be more responsible towards being more sustainable?
02:20Is it about buying less, repeating clothes more?
02:22Yeah, as a consumer, I believe we are a very strong, young, urban Indian population.
02:30The demographics are fabulous. I think the Gen Z understands gender fluidity
02:35and sustainability like never before. I think they are the ones who are the flag bearers and
02:40the torch bearers for who we are as Indians. I don't think we need to educate them. They are
02:44absolutely on point. The fact that they are voicing their opinions and I can see it already
02:51as a brand, our brides and our grooms are wanting to wear clothes that are usable in many avatars.
02:58So it's not for one particular function. I've seen our brides and grooms wear
03:03the same silhouette for their friends' weddings or attending someone's party.
03:08So that by itself is consumerism that is spelling out responsibility.