(Adnkronos) - La storia di Mulino Bianco, celebre marchio che ha contribuito a creare il rito della colazione all’italiana, inizia nel 1975: cinque decenni che hanno segnato l’immaginario collettivo e portato sulle tavole degli Italiani oltre 140 prodotti da forno. Nel 2025 Mulino Bianco compie 50 anni e per celebrarlo, è previsto un calendario ricco di iniziative, con un pack delle principali referenze di prodotti che riporta una grafica dedicata ai 50 anni, il ritorno del celebre Piccolo Mugnaio Bianco, una special consumer promo che riedita tre premi storici. Non solo, al taglio del nastro di inaugurazione, a partire dal 19 febbraio per i successivi quattro giorni, in Piazza Gae Aulenti a Milano, compare un’installazione che riproduce in formato maxi l’iconica Sveglia a forma di Mulino degli anni ‘80, un invito ad assaporare un risveglio ed una colazione all’insegna dei ricordi, da vivere attraverso un’esperienza immersiva ed emozionale unica.
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00:00It was October 1975 when the first packs of Biscotti Mulino Bianco appeared on the tables of the Italians, from Tarallucci to Campagnoli, from Galletti to Le Macine.
00:15Fifty years have passed since then, during which the brand has continued to mark the collective image and has gained leadership in the product sector for breakfast.
00:25In just 2024, in its six factories, it has in fact baked as many as 14 billion biscuits.
00:31To honor the long history, five decades of Mulino Bianco, which with its over 140 baked products has contributed to create the Italian breakfast rite, 2025 will be a year full of events, initiatives, memories and news.
00:46For us it is a beautiful goal, very important and also exciting, because the brand in these 50 years has really been able to carve out a role in people's daily lives.
00:57We will talk about memories, because 9 Italians out of 10 associate us with childhood memories, because memories mean emotion for people.
01:05It is a year full of initiatives, starting from this event, but then there will be new communication, where we will have as protagonists the small Mulino Bianco,
01:13which is an element that has been part of our history of communication, that many Italians still remember and that will accompany us this year, full of many surprises,
01:23including the launch of a new limited edition of biscuits and a competition where people will be able to win the prizes most desired by Italians.
01:33Mulino Bianco has been able to listen to Italians and people, therefore evolve its promise based on the social and economic context in which it lived.
01:44This has allowed us to continue to offer products that are always relevant to people, good but at the same time also to give emotions.