Southwest Airlines announced Tuesday that it would start charging passengers to check bags for the first time.The offer of checking two bags for free has long been a popular foundation for the airline. "Two bags fly free" is listed as a registered trademark on Southwest's website.
But from May 28, passengers who aren't part of a loyalty program or traveling on its most expensive fare, Business Select, will have to pay to check a bag.
Frequent flyers with "A-List Preferred" status will still get two bags, while A-List level members and Southwest credit card holders will get one free checked bag.
The airline said the move was intended to "deepen and reward loyalty" for its "most engaged customers."
It added that it would also introduce a basic economy fare, with additional options for assigned seating and extra legroom.Charging for luggage is the latest move in the budget carrier's shake-up of its business model — as it has faced pressure from the activist investing firm Elliott Management. Just six months ago, the airline said it wouldn't start charging for bags.
But from May 28, passengers who aren't part of a loyalty program or traveling on its most expensive fare, Business Select, will have to pay to check a bag.
Frequent flyers with "A-List Preferred" status will still get two bags, while A-List level members and Southwest credit card holders will get one free checked bag.
The airline said the move was intended to "deepen and reward loyalty" for its "most engaged customers."
It added that it would also introduce a basic economy fare, with additional options for assigned seating and extra legroom.Charging for luggage is the latest move in the budget carrier's shake-up of its business model — as it has faced pressure from the activist investing firm Elliott Management. Just six months ago, the airline said it wouldn't start charging for bags.
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