Directors of Public Health in Merseyside have transformed a local landmark to launch a new initiative. 'The Smoking Ends Here,' campaign is designed to help people in the region become – and stay – smoke free.
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00:00Directors of Public and Population Health in Cheshire and Merseyside have come together to launch a brand new initiative to create a smoke-free future for the region.
00:11Smoking Ends Here is part of a commitment to reduce smoking rates.
00:15The campaign shines a spotlight on the benefits of quitting smoking while supporting residents to take the first step towards a healthier life.
00:24Each year in Cheshire and Merseyside we have got 20,000 admissions that are related to smoking in our hospitals.
00:30So if you can stop smoking and end smoking everywhere for everyone, we can help our hospitals out in that space as well too.
00:37Cigarettes will kill two thirds of the people who smoke, so we know that cigarettes cause our communities a lot of ill health, poor health and early death.
00:52To launch the campaign, Liverpool's iconic St John's Beacon has been temporarily transformed into a 480-foot cigarette, serving as a powerful visual symbol of the harmful effects of smoking.
01:05Public health messages have been displayed on the structure highlighting the benefits of stopping smoking, such as quitters will have more energy in just 12 weeks, plus better circulation and lower blood pressure.
01:17Their bodies will start to repair just 20 minutes after stopping smoking. Breathing will improve in just three months and lung function will also increase by up to 10%.
01:27It's an addiction, isn't it? And we've got to help people with an addiction and put that support in place to do that.
01:32And that might come through ways like the services we have in local support, might be using nicotine replacement therapies, medications.
01:41Reach out to the support that's out there. It's free and our brilliant services can help people to give up smoking.
01:48A series of community engagement initiatives in Cheshire and Merseyside are taking place throughout March, bringing tailored support and information directly to local communities.
01:59Alongside this awareness-raising activity, a brand new website is being launched, offering expert advice, access to free support and practical tools to help people quit smoking for good.
02:11Go and get that support from the website here, thesmokingendshere.com, and you can get that support, access to all the services that are available to you in your local area.
02:20They'll be able to offer you solutions that will really help you give up smoking. It is really one of the best things that you'll be able to do for your health.
02:27The campaign comes as the Tobacco and Vapes Bill, which aims to ban the sale of tobacco to anyone born after the 1st of January 2009, is surely expected to have its third reading in Parliament.
02:39There's broad public and cross-party support for the measures in the bill, which will radically reduce smoking-related deaths and disease by ending smoking for the next generation.
02:48Financially as well, it's proper expensive in smoking as well, but the health ones, we want to live healthier, happier, longer lives. Don't we want to see our kids grow up?