Sombreros SER
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PeopleTranscript
00:00♪ Maybe heaven right now is a devil or angel away ♪
00:06♪ That won't change, I feel it's gonna be okay ♪
00:10♪ Gotta do it, I'm just saying that I feel it, that I feel it ♪
00:14Hi, People!
00:16I'm Andrea Gudelo, creator of SER.
00:19Today we're at our gallery,
00:21where we're exhibiting the whole process
00:23of the creation of this spectacular hat brand.
00:26For me, it's important that we have this article
00:29that expresses what we have inside.
00:32And SER and hats were the way I could express my art
00:37and the art of each person who uses it,
00:41because I feel that the hat is made for that.
00:43And if we go back to history,
00:45people always had that power article
00:48where they showed, I don't know, what their religion was,
00:50what their culture was, what they represented in the world.
00:53It's that very authentic artistic expression of our beings.
00:57This is more than an article, this is art,
01:01this is the authentic expression of each one of us.
01:06I want us to connect through music,
01:09not only fashion, not only art, but also music.
01:11For me, it's important that each hat
01:14is made by artists for artists.
01:16That's why we work with designers and emerging artists
01:20so that we can make a truly unique piece out of that.
01:25We have, well, we work,
01:27the vast majority of people who are on our team are women.
01:31We work with a lot of Latino talent
01:34because we want to contribute and support
01:37everything that is the Latino market.
01:39We also have sustainable practices
01:42in all our processes.
01:44We like to make our hats
01:47in 100% sheep wool.
01:50We have a lot of things
01:51that I think we are contributing to the issue of sustainability.
01:54My celebrity friends.
01:56Oh my God.
01:58I think I have a lot of celebrity friends,
02:00especially artists who are more involved in music,
02:03also in acting.
02:05Tonight you will see some
02:09who I think will connect with you
02:12because they are people who have been in this process,
02:15not only to come and support the brand,
02:18but to connect soul with soul.
02:20Something happens that is very nice,
02:22and I think the gallery,
02:24more than a beautiful gallery,
02:26and we were talking about it now,
02:28it is a gallery that connects with the being.
02:30It is a gallery that feels the energy,
02:32which for me is important.
02:33I think it is what we carry inside,
02:35not what we represent in the world.