ふるさとの未来 2025年4月2日 株式会社ハッシュ
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00Thank you for watching!
00:30I can't see it
00:32Let's start anew
00:36I wonder how far we can go
00:40I don't care if I get lost
00:44To my own world
00:57Good evening
00:59This program is brought to you by Kaburu, a book lounge located on the 3rd floor of Kabuto 1 in Nihonbashi
01:04Do you have any problems with your laundry?
01:08I just got a receipt from the blouse pocket
01:15I'm glad it didn't get dirty
01:19I've been having a lot of pollen lately
01:23I can't dry my laundry outside
01:26I'm sure everyone has their own problems
01:29Today, we're going to introduce you to a company that can solve your laundry problem
01:35A company that sold over 600 million yen worth of laundry products
01:42That's amazing
01:44I want to know more
01:46Let's take a look at the company
01:49HUSH Co., Ltd. is based in Ota-ku, Tokyo
01:56It looks different from a normal office
02:00What kind of company is HUSH?
02:04HUSH CEO
02:08Fumi Asakawa
02:11We're a detergent company
02:14We're a company that invents new ways of doing laundry
02:24I'm the daughter of a cleaning lady
02:28I'm the third generation
02:30I've been working on laundry and detergents
02:35I started this company 16 years ago
02:39Asakawa's family has a cleaning shop in Shinagawa
02:45His parents still run this shop
02:52Fumi is the representative of HUSH
02:57She's also the third generation
03:02As a result of Fumi's invention
03:06She managed to sell over 600 million yen worth of laundry
03:11What is her invention?
03:14I started selling detergents in 2008
03:20These are the original detergents I made in the 15 years I worked as a cleaning lady
03:30This is it
03:32It's called a spotter
03:35You can get rid of all the stains with this
03:40Let's see how it works
03:44She prepared a 100% cotton shirt
03:49I'm going to pour the wine
03:52She's going to pour the red wine
03:57Will it really come off?
04:01I'm going to wipe it off with a tissue
04:05After wiping it off, it's time for the spotter
04:08I'm going to apply the liquid
04:11I'm going to apply it to the stains and spread it out
04:17The color is getting lighter
04:21It's changing
04:24It's not whitening, it's separating the stains
04:28When you apply the liquid, the color fades away
04:33You can drink it without worrying
04:35I'm going to wash it off with water
04:39You can wash it off with a washing machine
04:43Can you see the color fading away?
04:48The stain that was so red is the second spotter
04:53The second spotter removed most of the stain
04:58It's amazing
05:01After washing it off with water
05:05Amazing
05:07In just one minute, the stain was gone
05:12However, the director has a problem
05:17I think the stain came off because I wiped it off right after I poured the wine
05:22Why did you let him do it?
05:26I've been wearing it for a long time
05:28Can you see if it comes off?
05:31He's trying to see if it comes off with the stain
05:35Look at Yuka's face
05:37This is a stain that has been around for a long time
05:40How long have you been wearing it?
05:43I've been wearing it for 5 or 6 years
05:45I used to remove a lot of stains at a cream store
05:50But the stain didn't come off
05:53It's a strong stain
05:57Can she remove the stain that even a professional can't remove?
06:02I'll leave it like this for a whole day
06:07You can leave it for a year
06:09Two days later, the result is as you can see
06:14The strong stain had come off to an unnoticeable extent
06:19Asakawa-san, I'm sorry for doubting you
06:23But why can she remove the stain so much?
06:29It's been 15 years since she studied alone
06:33She made an unexpected discovery
06:37I was worried about how to remove the stain
06:42At that time, this came into my sight
06:45Apple
06:47What does it mean?
06:50When it's peeled off, it's a whiter and more beautiful color
06:53But as time goes by, it oxidizes like this
06:56And it turns brown like this
06:59I thought that this oxidizing phenomenon may occur in clothes
07:05So I put my eyes on it
07:07To remove the stain, I started to study the enzyme
07:12The biggest secret of Spotle is the enzyme
07:17Enzyme is a substance that dissolves food in the body and absorbs nutrients
07:25It doesn't dissolve the teeth and bones
07:27But it only dissolves the food
07:29I thought I could make a liquid like a solution
07:34Spotle uses the properties of the enzyme to dissolve food
07:39And dissolves the stain
07:43The stain doesn't disappear
07:45It becomes fine and flows down with water
07:51The enzyme can make the stain as fine as possible
07:55It was the biggest reason to be able to remove the stain
07:59Spotle is now used by store sales, online shopping, and hotel cleaning
08:06Now it has 800,000 sales
08:10The sales amounted to about 600 million yen
08:15But behind the success, there were many difficulties
08:21It was a clash with her father, Mr. Nobushige
08:25From my father's point of view, I'm an amateur
08:29So I don't trust him
08:31I'm not satisfied that I can't do what I can do
08:36Trust is the most important thing for customers
08:39So I'm afraid of failure
08:41At that time, Fumi was still immature
08:45So she did her own work
08:50I'm confident that I can grow up and do it
08:57The battle between the daughter who wants to get rid of the stain and the father who wants to avoid the risk has begun
09:04I'm afraid of failure because the color will come off
09:07I can't say clearly whether I can do it or not to customers
09:12I can do it
09:15I'll do it
09:17And take it home
09:19If I say I can do it, she hides it and does it secretly
09:25One day, a terrible thing happens
09:30I got a suit from a customer and asked if I could take it off
09:36Fumi said she could take it off
09:39As a result, the color came off
09:42I rubbed it hard and hurt my elbow
09:45The color came off
09:49I won 300,000 yen
09:51What kind of suit was it?
09:52Albany
09:54It depends on the quality
09:57Our company won 300,000 yen
10:00I wish I could do it with her
10:02But she wants to do it by herself
10:05After that, Nobushige-san issued a ban on the stain
10:10No matter how many times she failed, Fumi-san didn't give up
10:15What was it that pushed her so far?
10:20Especially in our store, I could see that the business was deteriorating
10:25I took various methods
10:27I tried to do sales, I tried to expand the business
10:31But in the end, I thought it was technology
10:34I thought it was the best job of a cleaner to remove stains
10:38If you don't study technology, the store will collapse
10:43The demand for cleaning items such as household detergents, washing machines, and large coin laundries is declining year by year
10:53In the 2000s, there were more than 160,000 stores nationwide
10:57Now it's less than half
11:01The revenue from cleaning in Japan and the U.S. has fallen to one-fifth of the previous century
11:07Fumi-san's strange obsession with cleaning
11:11It came from a strong desire to protect the cleaning shop
11:16And now
11:18I'm studying in various aspects
11:22At that time, I was told to quit cleaning
11:25Now I'm saying that I can't do business without this
11:29I think it's a product that was made because I was in a cleaning shop
11:33Spottle, the stain remover of the year
11:36If you have a stain that doesn't fall, why don't you try it?
11:40It started with a variety of shocking VTR
11:45I'm looking at this with a very gloomy face
11:48It fell well
11:49I want to apologize to Mr. Asakawa
11:51It's an invention
11:53Tonight, the CEO of HUSH, a joint venture company
11:57Mr. Asakawa Fumi
11:59Thank you very much
12:01Thank you
12:05I'm really sorry
12:07I'm a big fan
12:10I'm a big fan of dirt
12:14After this, we will show you the shocking effect of Spottle
12:18It's beautiful
12:22Spottle that can remove all stains
12:25This time, I will actually show you the effect in front of me
12:30This is a 100% white shirt
12:33Spill wine
12:36Spill soy sauce
12:38I'll mix it
12:40My mother will be angry
12:42It's coffee
12:44I have no choice but to give up
12:46If it's now, I'm in a hurry
12:48In the past, there were rumors of washing with food detergent
12:54While I was talking, I got a stain like this
12:57Then I'll apply Spottle
13:00I can smell the fragrant soy sauce
13:03It's real soy sauce
13:04Are you particular about spreading it little by little?
13:07If you put too much, it will be difficult to suck
13:11Is there something on the bottom?
13:13There is a towel
13:15It's dirty
13:17Do not drink or rub
13:19After that, suck with water
13:21Honestly, I'm nervous
13:23Will it work?
13:24If you pour water on it, the stains will fall
13:30If you apply the second Spottle
13:33It's getting thinner
13:35Great
13:37I feel like I got coffee and soy sauce
13:39Is it wine?
13:40I'm sorry to be persistent
13:42There is only a little
13:45I have to do this
13:47Let's do it until it's pure white
13:49It's dirty because it's Komada-san's eyes
13:51No no
13:53Because of Komada-san's suspicious eyes
13:56You can't see it on the screen
13:58If you apply the third Spottle
14:01How is it?
14:02I wonder if it has already fallen
14:04I wonder if Komada-san's OK came out
14:07I really thought I got it
14:10It will be so beautiful
14:13As you can see
14:15In just a few minutes, the dirt has fallen
14:20After this, the detergents developed by HUSH will appear one after another
14:25Interesting
14:27What is that?
14:30In the development of Spottle
14:32Mr. Fumi Asakawa overturned the common sense of cleaning
14:36Actually, she
14:38It's not just that she developed and talked about
14:42I'm cleaning
14:44There are things that can't be put in the washing machine
14:48At that time, it was a ballerina's tutu
14:51It was spreading like this
14:53It doesn't go into the washing machine
14:55At that time, I developed
14:57Lucy Mist, a detergent that can be washed with only a shower
15:02Is it really possible?
15:06Verify the cleaning power by comparing the letters written at the aquarium
15:11I would like to spray
15:16Spray Lucy Mist mainly on areas where dirt and smell are worrisome
15:24After that, wash it off with a shower
15:29The letters of the hometown are falling like a ballerina
15:33This is not processed
15:36As you can see, it returned to a pure white T-shirt
15:40High permeability to wash off dirt
15:44Moreover, it is necessary to choose a detergent with a good bubble cut
15:49The cleaning power itself is very powerful
15:54Moreover, it can be used not only for the surface but also for polyester and nylon materials
16:01In addition, it is also effective for hats that are difficult to put in the washing machine
16:06It is said that you can wash about 30 pieces of clothing with one
16:11Since it can be washed with a minimum amount of water
16:14It is expected to be effective in various situations
16:19And I heard that there are other products under development
16:23I went to Futsu City, Chiba Prefecture
16:26I will guide you so that you can see what I am working on
16:32Where did you go?
16:35A field with a runaway sheet
16:38This is it
16:40What is this?
16:42This is a tree called Mukuroji
16:45It's still in the middle of growing
16:48Mukuroji
16:50Mukuroji is a type of palm tree with a maximum height of 20 meters
16:58As you can see now, there is no fruit or leaves
17:02How is this related to detergent?
17:06When it grows, it becomes a fruit
17:09I'm going to use that fruit to develop a detergent
17:16In fact, the one that dried the fruit of this Mukuroji tree
17:20It is called soap nuts
17:22It has been used as a soap ingredient since ancient times
17:26I want to harvest this fruit, so I grow it from seedlings
17:31This part of the fruit becomes a detergent
17:35When you actually put the Mukuroji fruit in the water and shake it
17:41This foam is like a detergent
17:44This is a natural detergent
17:48It is still a small Mukuroji tree, but it seems that it will be able to harvest fruit in 5 years
17:55We also sell synthetic surfactant
18:00I think it is our mission to deliver good things to the environment, rivers and seas
18:09We use oil for dry cleaning
18:12I am researching whether it can be changed with natural resources
18:19To develop a new detergent that is a substitute for oil
18:23Asakawa-san's challenge continues
18:27It's a teacher, a teacher
18:29Like a scientist
18:31Savior
18:33All the impacts are too great
18:36First of all, it was a spray detergent that could be washed with only a shower
18:41Lucy mist
18:43It's a different way of making a detergent from the spotter I showed you earlier
18:48The ingredients are completely different
18:51We can't wash the costumes we wear when we perform
18:55I put it out for cleaning
18:57I was very impressed that there was such a thing
19:00Thank you
19:01It's a dream-like Mukuroji tree
19:04For example, if you use it in a country where the sewer is not properly maintained
19:09It comes from nature
19:11I want to make it with nature itself
19:14I have to be in such an era
19:18Until now, detergents tend to have different options, such as removing them, but the scent
19:25I think it's great that it leads to how to return it to nature
19:30Thank you very much
19:31It's a rock walk just with a spotter
19:34I feel like it would be amazing if Lucy Mist came out and Mukuroji grew up
19:39Yes, I will do my best
19:42Asakawa-san's challenge continues
19:44What kind of future do you want to draw as a company?
19:49What kind of company do you want to make?
19:51Originally a cleaning shop
19:53I want to make the most of this
19:56I want to make everyday life richer and more convenient
20:00In addition, I hope to deliver an effort to reduce environmental pollution
20:06I feel like I'm following you, Yuka-chan
20:08Please let me follow you
20:10Tonight's guest was Fumi Asakawa, who plays the role of Hash, the CEO of a company
20:15Thank you very much
20:23It's like a maze without an exit
20:28If we can meet again somewhere
20:33I hope we can laugh far away
20:39If you make sure of your true feelings
20:43Don't change
20:46The latest episode is on TVer for free
20:49Please watch