CUPRA DESIGN HOUSE
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MotorTranscript
00:00Design has always been, right? The main pillar of Cupra, I would say design and performance,
00:14but design is so big for us. Design is our way of living, we live in everything we do,
00:19and we call it the 360 that you have a global experience, that you feel Cupra,
00:23you smell Cupra in everything we wear, from the Cupra garage to the car and now even beyond.
00:28You're giving me a huge and great segue to Cupra Design House, which is something that was an idea
00:36floating a year ago of what can we do beyond the automotive, because yes, right, the brand is an
00:44automotive brand, but it has had such an impact in a way in terms of design that we decided can we go
00:52further. And this is exciting because when you try to pass the limits, explore new territories now with
00:57this innovation that we have, but as well in different point of view. So we'll do from furniture as well,
01:02from industrial design, for even in interior design, so it will be very amazing what we do.
01:08If you would have told me 12 months ago that we were launching something big at Milan Design Week,
01:14which is like right the place to talk about design. And we're finally showcasing what Cupra Design House is.
01:22Cupra Design House is the new division of Cupra.
01:25Definitely, as a new division, I think that take this obsession that we have for design, because we feel the design every day,
01:32but try to go beyond the automotive, no?
01:34Exactly, for the Cupra tribe that is always looking for more and more Cupra in their life.
01:38Definitely, this is amazing to have such a people, such a passionate people that follow us, and it's part of us,
01:44it's part of our community.
01:45To be honest, I think right now it's one of the most, most exciting projects that we have at Cupra.
01:52But as always, you know, we never stop.
01:53No, we never stop. We push the boundaries to create something new, and I think in Milan it's going to be amazing.
01:58That's great.
02:02Let's be honest.
02:03let's see,
02:06let's see.
02:08appeared
02:12on purpose.
02:17Let's see.
02:18Come back on.
02:22Let's see.
02:23Let's see today.
02:23Let's see.
02:23Let's see.