The Apprentice S19 E12
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00:00This remains one of the toughest processes around.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:10Battling to become his business partner.
00:1318 ambitious entrepreneurs.
00:16Let's go!
00:16Ah! I've pulled my shin!
00:18Action.
00:19It's a deal worth fighting for.
00:21Yes, come on!
00:22Please let me finish talking.
00:23Guys, this is absolutely mental.
00:25We're going to get nothing done if we speak to each other like this.
00:2718 candidates.
00:28We just don't want it looking like poop.
00:3112 tough tasks.
00:33That's the biggest load of garbage I've ever seen.
00:35Oh, no, are you joking?
00:36No, I'm not joking.
00:38One life-changing opportunity.
00:40You're fired. You're fired.
00:42This is bloody shambles. You're fired.
00:52Previously.
00:54They dig up all of your skeletons.
00:55Candidates were cross-examined.
00:58I thought it'd be quite funny.
01:00Does it really feel like fun right now?
01:02Proposals picked apart.
01:04This business plan is a car crash.
01:06It's so unrealistic as to be just nonsensical.
01:10And in the boardroom.
01:12I've got no confidence whatsoever.
01:15Amber Rose's bubble tea business burst.
01:18You're fired.
01:18Chisola's app crashed.
01:21I don't get it.
01:22So it is with regret that you're fired.
01:25And Jordan's journey came to a close.
01:28You're here too early, mate.
01:30That's the problem.
01:31And so it is regretful that you're fired.
01:34Now Dean and Anissa go head-to-head.
01:37We're in the final.
01:39Well done, Anissa.
01:41In the battle to become Lord Sugar's business partner.
01:445am for the finalists.
01:55Hello.
01:56Hello.
01:56One last task.
01:58Lord Sugar would like to meet you at the Honourable Society of Lincoln's Inn in central London.
02:03The cars will be outside in 20 minutes.
02:06Honourable Society of Lincoln's Inn.
02:09We better get ready there, man.
02:10Yeah, good luck.
02:14This experience has broke me and then remade me.
02:19It made me realise I've got emotions in me that I never knew were there.
02:23I'm obviously not only here for myself.
02:25I'm here for my wife and kids.
02:27The company I've got, I've worked so hard to get it where it is.
02:31Everything is right in the next two days.
02:33It's crunch time.
02:35I came into this process being confident that I can win it.
02:39There's been a lot of mistakes, a lot of lessons.
02:42But I didn't regret any of it because I've now become a much stronger businesswoman because of it.
02:47If I won this investment, my whole life would change.
02:50It has the potential to make millions and that can change my life, but also everyone around me.
02:55Central London.
03:12The Honourable Society of Lincoln's Inn.
03:16Training Britain's barristers since 1422.
03:20Good morning.
03:35Good morning, Lord Sugar.
03:37Lincoln's Inn is one of the four inns of court dedicated to the development of some of the country's finest legal minds.
03:45These are people that argue their case day in, day out.
03:50And that's exactly what you need to do if you want to win my £250,000.
03:57So for your final task, I want you to launch your businesses.
04:01You need to create a new brand for your company and produce an advertising campaign.
04:07And then you'll pitch your business to me and a room full of leading industry experts.
04:12Afterwards, we'll meet in the boardroom where one of you will become my new business partner.
04:21There's a lot to do, so I've organised a few familiar faces to help you out.
04:26Well, welcome back, ladies and gentlemen.
04:47So to be fair, I'm going to flip a coin.
04:49Whom am I going to ask first?
04:50Ladies first.
04:51Ladies first.
04:52Heads or tails?
04:53Heads, please.
04:54Heads, it is.
04:55So your first choice, who would you like?
04:58Er, Gisela.
05:02Oh, do you look great.
05:03Dean?
05:04Come on in, Liam.
05:05Oh.
05:06First time we get to work with each other, eh?
05:08We're proud of you, bruv.
05:09Well done.
05:10Thank you, man.
05:11Um, Amber Rose.
05:15Jordan?
05:19Frederick?
05:20Mia?
05:24Emma?
05:28Emma?
05:33Johnny?
05:37Malika?
05:41Save the best to last.
05:42Nadia?
05:43Thanks, Dean.
05:45You all right?
05:45What's up, dear?
05:48Right.
05:49Anissa, pizza is a crowded market, and food companies go bust every day.
05:55So you need to prove to me that your business can stand out in the face of tough competition.
06:02Dean, I'm sure air conditioning makes you a solid living.
06:05What I want to know is if you're offering me a scalable proposition.
06:10Well, good luck to you both, and I'll see you in a few days' time.
06:14Off you go.
06:15Thank you, Roger.
06:19Two days to turn plans on paper into budding businesses.
06:24Dean, I'm so pleased to see you all.
06:26Welcome back.
06:28Getting a taste of Anissa's ambitions.
06:30I'm so excited to try these pizzas.
06:32I've heard they're five stars.
06:33The rest of her team.
06:36So this is chicken tikka masala one.
06:38Wow.
06:40Oh, that's wonderful.
06:42So nice.
06:42So lovely.
06:45The current operations is in the kitchen of my dad's restaurant.
06:49So the way I want to expand is through dark kitchens.
06:53So what a dark kitchen is, it's essentially a takeaway without a front.
06:56So these are delivery-only models.
06:59So some of the feedback from Lord Sugar is, how am I going to stand out on a crowd market?
07:04So what I want to be known as for this brand is the pioneer of Indian-style pizzas.
07:08So that's the plan going forward.
07:11Any questions?
07:14Honestly, it's banging.
07:16Like, it tastes so good.
07:21Across the hall, the main question from Lord Sugar was, how are you going to scale up your business?
07:26Breezing through the details.
07:28I need engineers, more vans, more tools.
07:31Aircon superfan.
07:32Dean.
07:34Air conditioning is a source of heat pump.
07:37Basically, getting rid of the air outside and bringing it in inside, but there's no transition.
07:42And this is air conditioning talk.
07:43Right, it's a sealed system.
07:44It compresses the gas, pumps the refrigerant around the system, and that's what it does.
07:47It recirculates the air within the room.
07:49That's why it's conditioning the air.
07:51Air conditioning.
07:52Getting all this, Johnny, yeah?
07:53Yeah, I'm getting all this.
07:55Air conditioning.
07:57I'm very passionate about it.
07:58It's not the most glamorous thing in the world, but I think it's sexy, so I've just got to make it sexy.
08:05One team will be creating the brand.
08:07I'll be on that team with Chisola and Emma.
08:10Slicing up her supporters.
08:12And the other team will be making the TV ad.
08:14I know, Amber Rose, you have experience making videos.
08:16I think you'd be a great sub-team leader.
08:18I would be on it.
08:19Pizza Pro and Nisa.
08:22Like, what are your thoughts on the advert?
08:24I don't want it to be too gimmicky.
08:25So the TV ad really needs to focus on what we're all about.
08:29Takeaway focus.
08:30It's not an eaten restaurant.
08:32It's going to be on the delivery apps.
08:33I think in terms of location, choose a space that looks like someone's house.
08:38Does that make sense?
08:38Yeah.
08:39With the TV ad, I'm very clear on what I want our end goal to be.
08:43This is my business.
08:44I'm hoping the team also understand and get on board as well.
08:47So is everyone clear on what the concept is and the idea?
08:50Yeah.
08:50Amber, I fully trust you as sub-team leader.
08:52No pressure.
08:53No pressure.
08:53I was going to say.
08:54Nadia, I'd like you to go with Liam and Mia and do the TV advert.
09:00Yeah, sounds fun.
09:01Conditioning his crew.
09:02So Liam, I'd love for you to be a sub-team leader.
09:04I'm more than an athlete.
09:05Dean.
09:07Guys, with the advert, I want people to know that air conditioning is not a luxury anymore.
09:12It's an essential.
09:13It's not that expensive to buy.
09:15It can all be controlled by your phone.
09:16It tells you the room temperature.
09:18It tells you the pollution in the air.
09:19People need to understand how quick it is to cool a room.
09:23Do want to get that point across.
09:25It's a fan only.
09:26If you did want it to be just a fan.
09:27It's also got a dehumidifier on there.
09:28Hay fever sufferers.
09:30Cleans the air.
09:31All this stuff is cheap to run.
09:32It can be installed quickly.
09:34No mess.
09:34So if you're doing the advert, you could be mentioning all these things.
09:39There's a lot of information that Dean wants us to cover in the video.
09:43So my concern is making sure we hit the brief as much as we can without making it boring.
09:48People think that it only does cooling.
09:50Not a lot of people know that it does heating as well.
09:53All right, sweet.
09:54That makes sense.
09:54We just need to get the points across that I'm basically trying to get across.
09:58Let's do it.
10:00Let's get out of here.
10:01Good luck, guys.
10:0111 a.m.
10:06Today, half of each team will turn out TV ads.
10:09There's a lot he wants to get across.
10:11Yeah.
10:11We need to be really strategic in terms of what are going to be the most useful pieces of information.
10:15Yeah.
10:15Yeah.
10:16While the finalists build their brands.
10:19I'm so buzzing that you're in the final.
10:21Congratulations.
10:22Honestly, your pizzas taste amazing.
10:24Thank you, girls, so much.
10:25I love the energy.
10:26This is a no-brainer.
10:27Yeah.
10:28Get the investment right now.
10:31Central London.
10:35The main thing is the fact that AC can heat up homes.
10:38Obviously, a lot of people just associate it to cooling.
10:41Flipping the focus of Dean's campaign.
10:43So, I think a bedroom would be a good location.
10:46You're already in there.
10:46You're cold.
10:47Core is freezing in here.
10:48Liam airs his ad idea.
10:51You're going to say, I turned on my heating ages ago.
10:54It should warm up in an hour or so.
10:56And then you could say, really, my air conditioning heats my home in minutes.
11:00And you say, air con, that usually cools it down, doesn't it?
11:03And you could say, actually, air con heats up and cools down whilst cleaning and conditioning
11:07the air.
11:08Don't you think it's just a little bit, like, no disrespect, like, a little bit boring?
11:12How can we make that fun?
11:14With air con, we're trying to show people it can do heating of the property.
11:18Yeah, but can we do that, like, in just maybe another way?
11:21Instead of saying, oh, it cools, it warms, it does this.
11:24Just something fun somehow.
11:26I hear what you're saying, but I feel like we just crack on with the message.
11:29OK.
11:32Who wants to watch such a boring ad?
11:35Like, you've literally got ten seconds to get people engaged.
11:38And if it's not caught them within that instance, they're just going to switch the channel over
11:41and not be interested in it.
11:43At the end of the day, we need to be getting the key information that Dean wants in there
11:46about air conditioning and his phone, do you know what I mean?
11:50Yeah.
11:54On the other team...
11:55Maybe we should get a bit creative with this.
11:58Yes.
11:58How about two friends at a football match?
12:01Thinking outside the pizza box.
12:03After the game, they're both starving.
12:05One wants a pizza, one wants Indian.
12:07Frederick.
12:09Yeah, like, we could start off.
12:10Have you ever wondered what would happen?
12:13Your two favourite teams...
12:14Oh!
12:15Fused together!
12:16Yes!
12:16Yes!
12:17Love that.
12:17That's a good opening night.
12:18That's really, really good.
12:19We could say, oh, that match was so good.
12:23Do you know what?
12:23I'm really hungry.
12:24And they'd be like, should we go for an Indian?
12:25I'm like, no, should I go for a pizza?
12:26No, I'll go any time.
12:27I'll just get a pizza.
12:27Do you know this place needs curries on a pizza, so we don't even need to choose between us.
12:32I thought we could only be one winner, but with our pizza, we can have two winners.
12:36No!
12:37No!
12:38No!
12:39No!
12:40No!
12:41No!
12:42No!
12:43That's it.
12:44Yeah?
12:45I feel like it's a very creative idea.
12:46I feel like it's a very fun idea.
12:47British people love football.
12:48British people love curry.
12:49British people love pizza.
12:51Ultimately, it is a winning combination.
12:53We've actually come up with a masterpiece here.
12:56I think Anissa will be really happy with it.
12:58I agree.
12:59Love it!
13:00I love it.
13:02Midday.
13:04Hello.
13:05At creative agency, Isabel.
13:07I want it to be very clear straight away what the brand's about.
13:11Chewing over names for her fusion concept.
13:14You see the name, and you know it's Indian-style pizzas.
13:18Anissa's Pizza Posse.
13:20So does anyone have any name ideas?
13:22Erm, Spice and Slice.
13:25Mmm.
13:26They need to know it's Indian-style pizzas.
13:29I had Slice of India.
13:31It's too Indian, in a way.
13:33Hmm.
13:34What about something around authentic Indian pizza?
13:37Like something around that?
13:38The only issue is the chicken tikka masala is actually Indian.
13:41It's not authentic.
13:42Yeah, yeah.
13:43I want it to be more, like, catchy.
13:45Fusion spice.
13:46Mmm.
13:47We need to have the pizza part definitely part of those.
13:49Confusion spice.
13:50Confusion spice could be anything.
13:51Okay, yeah.
13:52Hmm.
13:53Er...
13:54Shazola and Emma are really trying hard.
13:59But Anissa, because she's so passionate about making it right, she's shutting down the creativity.
14:05She's got to let loose a bit and come up with some new ideas that's really going to stand out in a very competitive market space.
14:11What about pizza, Indiana?
14:13I think Indiana is, like, the Italian word for India.
14:16People won't understand it.
14:18I need it to be understandable straight away.
14:20Mmm.
14:21I've been thinking about this for years.
14:25It ain't just, like, come down to this now.
14:27Domestical.
14:28For Dean, name ticked off.
14:30This is the target that I actually want to aim for.
14:34Okay.
14:35Domestic installations.
14:36Next, lock down his logo.
14:38Can we get this domestic in the lighter blue?
14:43Domestical.
14:44I don't...
14:45My biggest concern would be that, you know, we're talking about just doing domestic homes.
14:50Are we blocking ourselves off from commercial?
14:5390% of my work is domestic, and if I'm including that within the name, I think it fits quite well.
14:59Mm.
15:00Should we maybe get a roof on here?
15:01Uh, yep.
15:02To go across the top.
15:03So you're not worried about, kind of, shutting yourself off from a big part of the air conditioning market?
15:08No.
15:09For me, the domestic market is the one to target, and domestic calls way forward.
15:14Mm.
15:15Can we get a squiggly line just between there and there?
15:18Lord Sugar has said to Dean that he wants scalability.
15:21That's the biggest thing here, and we've cut out two-thirds of the market.
15:25You know, we're just going for domestics, so that might be a massive oversight.
15:29Instant cooling throughout your home.
15:31Yeah, I'm happy with that.
15:32You know, they obviously specialise in domestic cooling.
15:35To me, it looks really good.
15:37Mm.
15:40For Anissa's team...
15:41Should we just go with Zal pizza?
15:43Zal means spicy in Bengali.
15:45I think Zal has a ring to it.
15:46Yeah.
15:47Name finally nailed...
15:48Tight on time.
15:49Icon-wise, I was thinking of Indian pattern.
15:52Still to produce a branded box.
15:55I want the inside of the pizza to be yellow, and the border to be purple.
15:59Yeah.
16:00And there's five nits left.
16:01It looks like a flower to me.
16:03I know what Indian patterns look like.
16:05Which I don't, so as somebody who doesn't, I don't know what that is.
16:08What things come to mind immediately when we say India?
16:11Something that takes you to India is the Taj Mahal.
16:13Yeah.
16:14I've seen so many Indian restaurants use a Taj Mahal.
16:16I still like my flower the most, but you guys don't like it.
16:18I just don't think I'd get it.
16:20Just have nothing.
16:21We don't have time.
16:22I want the whole box to be yellow.
16:23On the side, that flower pattern.
16:25Yeah.
16:26I know it's so basic right now, but...
16:27We don't have time.
16:28One minute.
16:29I think it needs a temple on the front or something.
16:31I would just tuck the temple on there just to say this is what we're doing.
16:34If I do the Taj Mahal.
16:35Yeah.
16:36Like that.
16:37Just in the middle.
16:38Fine.
16:39Fine.
16:40I don't think there's time to anything more now.
16:41Yeah.
16:42Yeah.
16:43Yeah.
16:44I think the logo was tough.
16:45I'm not going to lie.
16:47I think the logo we've ended up with is quite bland, is quite plain and doesn't really have
16:52anything interesting about it.
16:54I think once it's printed it'll look better.
16:56Yeah.
16:57Just so everyone's familiar with the storyboard.
16:58Okay.
16:59Just focus on the fact that it warms up the home faster.
17:00Honing in on heating for his ad.
17:01Just do a bit of shivering and then just have a knock and then Mia said, come in.
17:16Debut director, Liam.
17:18Action.
17:19Come in.
17:20It's bolted in you, Ham.
17:23What's going on?
17:24I turned the central heating on hours ago.
17:26My water's turned to ice.
17:28Honestly, Hannah, have you not got an AC condition in there?
17:31AC?
17:32That's for cold.
17:33No, Hannah.
17:34Like, these days they go warm, they go cold and it's fantastic for air filtration.
17:39You can even turn it on from your phone.
17:41You can even turn it on from your phone.
17:43This is my house.
17:45It's absolutely boiling right now.
17:47Alright, cut there, guys.
17:49Their advert makes no sense at all.
17:52These guys have decided to show someone who's cold and buys an air conditioning unit to warm them up.
17:58That's a secondary use for an air conditioning unit.
18:01The primary use is to cool you down.
18:03And it takes literally a matter of minutes to warm up the house.
18:07Perfect.
18:08Across town.
18:10Frederick and Malika!
18:13Jump up!
18:14Jump up!
18:15We're going to stop!
18:16Coaching her cast.
18:17No!
18:18Come out!
18:19More energy!
18:20More energy!
18:21We need to sell pizza!
18:22Amber Rose.
18:24As soon as I say go, you start with your lines.
18:28Okay?
18:29Go.
18:30Oh my goodness!
18:32What a match!
18:33Stop!
18:34Stop.
18:35Yeah.
18:36Erm, okay.
18:37That was good.
18:38I need more energy quicker.
18:39You get it?
18:40Yeah.
18:41Action!
18:42Whoa!
18:43That match was incredible!
18:44What a game!
18:45Cut!
18:46Do that again.
18:47Quicker.
18:48Action!
18:49That game was incredible!
18:50What a game!
18:51Try not to pause too much in between your lines.
18:53We'll go again, guys.
18:54Action!
18:55Whoa!
18:56That game was incredible!
18:57What a game!
18:58Cut!
18:59And if you could speak a little bit louder for me.
19:01Okay.
19:02And also, Malika, please remember to look forward into the pitch from the top.
19:06I'm super excited making this TV advert today because I just feel like I'm in my zone,
19:12directing behind the camera.
19:13I feel like I've got a great eye for it and I'm going to come up with a really great TV advert.
19:17Let's do it one more time.
19:19And Malika, tiny bit more energy.
19:23We're going to just get a bit of a close-up now.
19:26Ready?
19:27Action, Nadia.
19:28For Team Aircon.
19:29Have you not got air conditioning?
19:30It warms up the house way quicker.
19:32A chance to check in.
19:34Perfect.
19:35Close there.
19:36Happy with that?
19:37That's great.
19:38They're cooling.
19:39Oh.
19:40Hi, guys.
19:41How are you?
19:42Yeah, we're good.
19:43So we've come up with the name of the company.
19:46It's called Domestical.
19:47Okay.
19:48Domestical.
19:49Instant cooling throughout your home is the tagline.
19:52Instant cooling throughout your home.
19:54Yeah, so come on.
19:55How are you, how are you getting on?
19:57Um, we was, we was looking to do more of a video basing around the fact that it warms
20:07things up.
20:08Um, people are going to be coming to us mainly because they're hot.
20:13Yeah.
20:14Alright, sweet.
20:15Well, that sort of, we've filmed a little bit and we was going to go down the other route,
20:19but obviously it's not too late to change.
20:22Um.
20:23Yeah, we just, we'll switch it all up.
20:25Yeah.
20:26It's fine.
20:27We'll, we'll, we'll switch it around.
20:28Yeah.
20:29You people know we're an air conditioning company for cooling.
20:31Alright, sweet.
20:32Bye, guys.
20:33Take care.
20:34Bye.
20:35Cheers, guys.
20:36So we're just basically starting from the top.
20:37We're just going to reshoot.
20:39Same, same scene.
20:40Nadia's going to not come in.
20:41I'm going to be, it's boiling in here.
20:42Of course, roasting in here.
20:43Yeah.
20:44You need to get yourself an air conditioning unit.
20:45Got it.
20:485pm.
20:49East London.
20:50So using something like this, like a dardo.
20:53Yeah.
20:54It's a big part of like Indian cuisine.
20:55Preparing a new pizza for tomorrow's pitch.
20:58They wanted something more standard, so that's what we'll give them.
21:02Oh, here we go.
21:03Anissa.
21:04I'm going to do a quick chana masala.
21:07Chana, oh, okay.
21:08What's a chana masala?
21:09It's like a chickpea curry.
21:10Yeah.
21:11Okay, let's go.
21:12The base of any Indian dish is pretty much onions.
21:15Yeah.
21:16And then let me just add some of the chickpeas.
21:18Mm-hmm.
21:19This is a chut masala.
21:20This pairs really well with the chickpeas.
21:22It smells delicious.
21:23So let's put the spicy masala sauce on.
21:25Mm-hmm.
21:26And then you can just add all the chickpeas and the onions.
21:28Like this, Anissa?
21:29Mm-hmm.
21:30Cheese as well.
21:31Yeah.
21:32Okay, our first pizza's going in.
21:33It smells great.
21:34Chickpea pizza on a dal base.
21:36This could be the winning combination.
21:39Lord Sugar himself said he wants me to stand out on a crowded market.
21:42And I think the pizza we're making right now definitely pushes that boat.
21:45It has dal.
21:46It has chickpeas.
21:47These are definitely ingredients you don't see on pizzas.
21:49And something that you can't get anywhere else.
21:52Mm.
21:53Definitely not flavors I've had before, but it's actually quite a nice mix.
21:57I'm actually really happy.
21:58Yeah.
21:59It's so unique.
22:00It's special.
22:01It's adventurous.
22:02Yeah.
22:03It's beautiful.
22:04Yes.
22:05It's beautiful.
22:06It's beautiful.
22:07It's beautiful.
22:08The other juego.
22:09What are the, the other ones here you want?
22:10Yeah, they get some of the things they have in here?
22:11Which, is this the emperor's name?
22:12That's a great record, what's it like?
22:13No, we're not here, but we're not here.
22:14We're all here.
22:15So, it's cool.
22:16It's cool.
22:17Yeah.
22:18I'm there.
22:19the different units yeah Dean's team what other things do we need I don't know how it works what
22:25do you think I think it could be cool to have a QR code underneath each one so they can scan it for
22:29more information yeah yeah let's do that that sounds really good Jordan should you have a tablet
22:34here yeah yeah I think we should do that one on either side and on each of them it can be like
22:38get a quote exactly that that's exactly what I'm trying to achieve what else can we do what I talk
22:43could be cool is having like a someone's living room or someone's bedroom if they want to see
22:48what it would look like above a bed you know next to a bed yeah make sense yeah that's good so I feel
22:54like we're taking it to the next level with this and we're expanding I'm really confident about heading
22:58into the pitch tomorrow and literally just blow them away with my nice cool showroom loving this
23:04so I'm not used to this virtual reality world you know you I got you edward yes sir 7 p.m. oh it's
23:17hot in here you need instant cooling throughout your home let me fix this for you ads wrapped we've
23:23got a lot of footage that we can work with tomorrow and hopefully create a great TV advert for Anissa
23:28brands built there's my showroom I'm happy with it thank you mate thank you for both teams back to the
23:38house 7 a.m. I'm excited to show you what we done yesterday for Dean's team I think it's really good
23:51let's show you and see what you guys think yeah yeah the big reveal of his branding oh the only thing I
24:01would say is just looks a little bit like any other domestic kind of household brand I guess in terms of
24:08like a plumbing company or building company I don't think it does I think it does exactly what it says
24:13on the tin it's domestical so you know it's sort of linked to aircon and then you got the home above
24:18it it's definitely been played really really safe it wouldn't grab my attention to look twice it just it
24:24wouldn't catch my eye across the hall oh what is this the Taj Mahal I think the Taj Mahal is a little
24:34bit random presenting her pizza it was a very much a last-minute decision the reason for it is more so to
24:40give the Indian feel yeah Anissa introducing the China chat pizza oh my tuck in mmm what this is is a dull
24:53base and then we have the China chat so China is chickpeas and the chart is like a spice in terms
25:00of the taste I'm like blown away I think you've smashed it the fact that those chickpeas in between
25:05the layer of cheese and the base like when you bite into it is delicious I mean I've cleaned this
25:11plate I absolutely love this I really liked the pizza I thought it tasted great I'd definitely go
25:18and order this I want her to start delivering to my area if I was to host a dinner party I would
25:23definitely put that on there and I do feel like it would really bring class into my dinner party as
25:27well it's very classy I'm a bit of an old fart when it comes to this right so let's have a look
25:35around next for Dean you can come over to here you can see all the different types of units I like
25:41the QR code thing nice class digital showroom demoed you can then come back into these rooms here where
25:47they actually give you an idea of what it's going to look like inside your home oh that's cool nice
25:51a chance to check in on the ad so guys with the advert I'm interested to hear how you got on yesterday
25:57yes obviously when we left the brainstorm we wanted to do a little bit more of an educational piece
26:04and the fact that you know air con does actually heat places up as well I am glad that we switched
26:09it back to the cooling main reason people come to us is for cooling in hindsight we probably should
26:14have just cracked on with that straight away yeah obviously there's a lot of information there so I
26:19think just keeping it quite basic air conditioning does cold air and then we can tell them about the
26:23benefits of it yeah but it sounds with they spent a lot of time making one video and then pivoted to
26:30something else so honestly I'm I'm not sure what to expect but I faith in Liam that he can edit a
26:35good video and you've something strong for the pitch later Mia I know how good you are with pitches
26:39so I'd love for you to help me out on this happy to and Johnny if you could switch over to the video
26:44editing and I'd like to do a team swap Frederick you've done presentations before your public speaker
26:51would you mind switching with Emma and if Emma you go to the video editing team yes let's do it
26:569am half of each team heads off to edit ads is the biggest day of her life really this pitch and we
27:08can help by making this advert be a good one so let's go on with it for the finalists my family's
27:16run a restaurant for 47 years I think this is a great way to start by starting off with you know
27:21it's your story pulls on the emotions and the heartstrings yes sir preparations for the big
27:26pitch I've never actually pitched before I've never done any sort of public speaking apart from
27:32my speech at my wedding I know what you can do in a pitch and how good you are I need you to give me
27:37that information to make sure I'm that good you're so personable just make sure it doesn't come across
27:43too informal I don't think it's a massive issue on how it's said as long as it's confident Lord Sugar's
27:49investment isn't just for your benefit it's for him as well like you need to sell yourself and
27:53you'll do that so effortlessly and naturally you know you've worked your way from just an apprentice
27:57starting a business with two kids showing that struggle showing them kind of your vulnerability
28:02there I am the most passionate person when it comes to air conditioning this is my life I think
28:08that's a lovely way to finish it off and then you open the floor to questions and that's it
28:11right cool it's starting to feel really real yeah I've got one shot here there's a lot riding on it
28:18so I'm just grateful for the team that I've got they've given me some really good advice I get
28:23it I just gotta deliver it everything in here is already in your mind
28:28at the edit get the mystical on the phone and turn your house into a home it's all looking quite
28:37wooden and quite cringy to watch while Liam's team add polish to their promo domestical perfect
28:43realising her vision so we'll use this as our first starting clip can we crop it so that they're in
28:50the center of the frame a little bit please amber rose yes that's the one we'll probably use I think
28:57you could drop the beginning part of this drone shot and it could just go oh what a game um I'm gonna
29:03disagree I can't lie because it needs to set the scene of where they are now we'll go to the next
29:07scenes I just want to see the footage that we have please I'm right if we can can we slow down the
29:13tempo as I pick it up probably be better not to if I'm honest yeah I do think it could be slower pull
29:18there yeah I don't think we need a longer pull guys just trust me going into this editing session I
29:25knew I'd be taking lead Anissa basically gave me free reigns to do it the girls are chiming in as much
29:31as they can but I do think that when it comes to something like this you just have to have a
29:35little bit of tunnel vision all right I'm happy with that who wants to do the voiceover I'm happy
29:40to do it yeah 2 p.m. one Marlebone in just two hours finalists will pitch their businesses to Lord
29:55Sugar it's getting real now guys this is what it's all come down to and leading industry experts
30:02peace of heart Papa John's the big players they are when I first started the business no one really
30:08believed in it and now I'm pitching it to industry experts Lord Sugar it feels insane just can't stop
30:16thinking about the wife and kids you know I proud they're gonna be of me you know it means so much to
30:21me and that means even more to them upstairs getting a taste of her pizza ad can I see it
30:31yeah yeah yeah really excited for you to see it Anissa have you ever wondered what could happen if
30:38your two favorite teams fuse together what a game Wow incredible but I'm not gonna lie I'm starving right
30:46now should we order a takeaway I mean I'm team Italian so I'm happy to order a pizza I'm more
30:51team Indian so I would rather get a curry if only we could fuse the two together we can have you
30:57heard of salt pizza Indian inspired pizza delivered straight to you the football stadium does feel
31:15random yeah no I could completely appreciate the randomness of the football ground and but I
31:21think yeah ultimately we try to tie it in as much as possible across the hall we've done our best on
31:30the video should we take a look hey service look man all right the premiere of Liam's promo
31:35what's that fan gonna do if you're not going to air conditioning unit I've opened the windows I've got a cup of ice I don't know
31:42what else I can do well I've got an awesome recommendation for you they call domestical why don't you give them a call
31:47definitely hi is that the rest of call I need a quote come in there he is
31:55I like it man I think it's good domestical you've covered all the points yeah I'm really happy with
32:11that now it's just down to me I've got to bring this home and hopefully get my words out and you
32:16just don't smash this 4 p.m. doors open to some of the biggest names in British business including
32:28aircon experts and pizza professionals the name of my pizza is a pizza let me tell you about my
32:42background in the air conditioning industry
32:48first to pitch calm and confident Anissa feel like in life anyone can have a dream but what you
32:55mean to do is work hard towards it I feel right now I'm so close and it would mean the world to me
33:02to secure that investment
33:06good evening ladies and gentlemen and pizza experts thank you all so much for coming to
33:12tonight my brand is all pizza my family have been running an Indian restaurant in South London for
33:20the past 47 years I guess you can say curry is in my blood how about I let you try it so let's bring
33:28out the pizzas so my current menu features items for example the chicken tikka masala pizza butter chicken
33:36pizza chile paneer pizza you think of any of the top curries I put on a pizza mmm oh god yeah and
33:44yesterday I actually developed a new pizza it has a dal based dough and the chickpeas on top is very
33:52similar to chanachat which is a big Indian street food this is very good I like to think as our pizza fixes an
34:01issue when you're having a takeaway and you want a curry or you want a pizza why not have both have
34:07us our pizza have you ever wondered what could happen if your two favorite teams fuse together I
34:14mean I'm team Italian so I'm happy to order a pizza I'm more team Indian so I would rather get a curry if
34:20only we could fuse the two together we can have you had a bizarre pizza Indian inspired pizza delivered
34:27straight to you so right now my business is a dark kitchen what's great about dark kitchens it's a
34:34scalability aspect there are low overhead costs therefore more profit margins available and in terms
34:41of numbers with the quarter million pound investment I want to have 10 new dark kitchens in the next five
34:47years and I want to be the pioneer of Indian style pizzas I now open the floor to any questions thank
34:53you I'm all mad out all a chief operating officer for Pizza Hut have you thought about how do you
34:58accelerate and scale your concept because my brand is still new I think in this first stage it's very
35:05important that I have the control because that way when people try is our pizza for the first time I can
35:10guarantee them a good quality and I can control that level of it I do want a franchise in the future but I
35:16think what's most important for the brand now is to develop a good reputation and have stand as a
35:22pioneer of Indian style pizzas hi Nisa I'm chef Romy broadcaster I know this is a very crowded market
35:30how are you gonna make sure you're creating more recipes that people come back to you the reason why
35:37is our pizza can do well it's because I'll be behind it and I've constantly be thinking of new ideas and I
35:42know the consumer they want different things so we can have monthly specials seasonal specials we want
35:47to keep the consumers keep coming back and keeping having something different thank you so much thank
35:53for all your questions and hopefully you see is our pizza very soon thank you
36:11for Lord Sugar the model going forward is dark kitchens expert feedback my worry is how you get people to come to it
36:20is it the deliverance or the uber eats or what dark kitchens are a very hard place to build a brand
36:26like she's trying to create something that's really unique which is a massive massive plus in a crowded
36:31market but she's got to sell that branch to sell that idea to people and that is hard to do through
36:37a third-party app I think it's a great concept but I'm not sure it's all that unique I think it's
36:41been done before and big brands have actually taken that main you think it's been done before I think it
36:46has Papa John's has just released their their tandoori range sure you shouldn't pinched it from
36:51that and how's it going it's it's one of our highest performing pizza you go so there's this
36:58clearly a demand for it next to take the stage Dean
37:16thank you all for coming and welcome to my presentation I hope you like the song that I
37:28chose I personally can relate to it because I am daddy cool I'm a proud dad of two beautiful children
37:37and they are the reason that I am here today I started off 15 years ago I was an apprentice getting
37:46sent to the shops for a glass hammer and a left-handed screwdriver I learned as much as I
37:52could because I always knew one day I'm going to have my own air-conditioning company we went with
37:58the name domestical because we want to make it as clear as possible exactly what audience we are
38:04appealing to we want homeowners to know that how easy and quick they can have an air-conditioning unit
38:10installed inside their home because I understand that when customers want air-conditioning they want it
38:16there and then I need a quote let me fix that for you whether you're hot or cold get the mystical on
38:29the phone and turn your house into a home domestical at the moment I'm currently working from home and
38:37it's not really suitable for being honest my wife hates it when I get a bulk order of air-conditioning
38:44units delivered and she's got a dragon through the corridor so we've created a virtual showroom if we
38:55was to go through that you'll be meeting by me waiting to answer any questions that you have to bear air-conditioning and if we turn around this is our range of wall-mounted units with the QR code you can shine your phone on it and it literally puts the unit on the wall right there in the room so you can see what it looks like at home
39:25it's the future thank you thank you thank you thank you thank you thank you it's got to go here now hi guys
39:38I'm back again I do believe I forgot the Q&A
39:46Mark Dyer from Daikin hello Mark great presentation thank you you talk about expanding your business
39:56yep there's a general skill shortage in the industry how will you recruit so at the moment Mark we've we
40:02run an apprentice base sort of thing I'll get the engineers in young we train them we teach them we show
40:08them the ropes I pride myself for my work and I feel like I am the best at what I do and if I can teach
40:15them how to install air-conditioning to my standards they will go a long way
40:19Dean what I want is just my bedroom air-conditioning how much for you Lord Sugar be free
40:28well then you won't be hired by me if you're giving things away giving things away for nothing
40:41so guys that's my presentation invest in air-conditioning
40:45thank you man well master it was perfect
41:01I think the issue is the scalability of this business he thinks that he could double his business
41:10straightaway because he's overloaded at the moment when you go into a home in a domestic market you're
41:16going to install one unit maybe two or three but it's not a repeat business that you would generate
41:20in the commercial sector yeah I mean I think that the market has a bit of potential in the sense that
41:27we do occasionally have heat waves occasionally and when we do people are you know finding it tough to
41:36sleep or whatever he's got a good product you know right now someone's hot exactly said they're hot they
41:41can't sleep they want to whack it on they want it tomorrow yeah I think there's something there
41:45pitch is over I'm so happy I was able to represent my business show my passion and I couldn't have asked
41:54anything more I left it all out there on that stage so hopefully I've done enough to impress Lord Sugar
41:59tonight there's nothing more the candidates can do tomorrow the final showdown
42:08you can go through to the wardroom now
42:20well a spectacular evening last night very well presented I would say no no criticisms there apart from
42:49Dean walking up and down the stage I was getting giddy I thought I was watching Wimbledon about I was
43:03nervous and I've never done anything like that and it was the first time yeah anyway I say anything you
43:09looked fantastic I loved your outfit beautiful I wanted to represent my Bangladeshi culture so I was happy I got the opportunity to wear a lingo
43:16yes now we'll start with Dean happy with your mob that came to assist you
43:23yeah I'm really proud of everyone everyone put in 100% good so me and Nadia and Liam went off to make the TV advert is that right yeah yeah to me it started to sound and look like a dodgy adult film
43:37now Liam I watched the TV advert
43:44here we go here we go I suggest do not try to do any acting don't take up acting no don't take up acting
43:52okay so go on tell me about the television advert yeah whatever was in a brainstorm obviously Dean was saying that people didn't really know that it does actually heat places up as well but obviously once we heard the name and the tagline and the
44:04we thought that it would be better obviously just put it to the cooling yeah obviously
44:11thank god you did absolutely now Dean the name domestical and then the tagline
44:18just remind me what it was said a tagline was instant cooling for at your home we're not silly about making you chilly
44:24it's a good one
44:26good one
44:27yeah
44:28um okay Anissa
44:29yes
44:30simple question because you're in the pizza business did your team deliver
44:34yes
44:35yeah
44:36I think they all did a good job and I was really happy with them
44:39the name Zal Pizza
44:41mm-hmm
44:42tell me
44:43so I wanted to put a bit of my culture in the name and I wanted to create a brand that people would remember and it describes what the pizzas are about
44:49now you decided to make a new vegetarian pizza is that right?
44:55yeah
44:56you tasted that one didn't you?
44:57I did yes
44:58I got the chicken one which was fantastic
45:00yeah me too
45:01I took two slices actually
45:04and half a line
45:06yeah so that's my number one pizza at the moment I'm very proud of it and I knew it would be a big hit that one
45:12so Amber Rose Malika and Frederick you were sent off to do the TV advert right?
45:20yeah I suggested we went to the football ground
45:23they had done a fact that two things are fusing together and just imagining what would happen if your two favourite teams fused together
45:29I mean there was an advantage that um you know Liam wasn't in it as well
45:34um yeah so um the colleagues of the two finalists what do you feel about Dean for example?
45:45I think Dean is a fantastic bloke what you see is what you get with Dean um he wears his heart on his sleeve
45:51you give it 100% the whole way throughout the process
45:54it's it's not smoke and mirrors with Dean he's just he's a he's a top bloke I've loved every task working with you mate
46:00oh thank you man all these words mean so much to me
46:02I'm gonna ask you people the same about Anissa
46:05I think Anissa has been the standout candidate in my opinion
46:08he said you're looking for someone with an entrepreneurial spirit
46:10I think Anissa has demonstrated that week in and week out
46:13well she put herself forward every bloody time
46:15exactly
46:18I have been with Anissa from the beginning from day one we've worked together a lot
46:22and honestly she has just stood out every single week she's been incredible
46:27right I want to thank you very much indeed uh old candidates
46:32um not old candidates
46:35ex-ex candidates for coming along and helping in this process
46:38so if you don't mind I'll I'll ask you to leave now
46:42so thank you very much
46:44thank you
46:45it was a pleasure
46:46thank you
46:47good luck Anissa
46:48good luck Dean
46:49thank you
46:52thank you
47:00so I've got spicy pizza versus air con
47:04chili versus the chiller
47:06yeah
47:07No disrespect to you or indeed to you,
47:12but profits of £20,000 of £30,000 a year
47:16is of no interest to me.
47:18I'm looking for big business, right?
47:21I understand.
47:22So, Anissa, if you are the winner,
47:26tell me how you're going to go forward.
47:28So, what I'm very proud about is my product.
47:31I believe my pizzas taste great
47:33and I'm very confident of that.
47:35I agree. My numbers are not that big.
47:37But with those numbers, I basically did it by myself
47:40in terms of idea, conception, pizza.
47:42With your investment, with your advice,
47:44I know I can make it into a big thing.
47:47So, how important are people like Deliveroo
47:50and Uber Eats and all that to you?
47:52They're crucial to the business.
47:53As a dark kitchen, you do rely on the delivery services.
47:56What I've done the last few years is hone my operations.
48:00So, my average review number on Uber Eats is 4.7.
48:04On Just Eat, it's 4.8.
48:06On Deliveroo...
48:07It's really high.
48:08Yeah.
48:09So, I've been consistently good.
48:11Okay.
48:12Dean.
48:13Yes.
48:14You've already started making money.
48:16Yep.
48:17Yep.
48:18And your idea is that by doubling up the amount of vans you've got,
48:23we're going to double our money.
48:25Is that right?
48:26Yeah, pretty much.
48:27That's the next step for me.
48:28If I buy a couple of vans and got more engineers,
48:31I can deal with the workload that I've got at the moment.
48:33I've been a supervisor for one of the biggest air conditioning companies in the UK
48:38and I've seen the operation.
48:40I know how it works.
48:41I had 24 blokes underneath me.
48:42If I can get to that stage, I can run it a lot more smoother and better than what they've
48:47done.
48:48And I know it's possible.
48:49Yeah.
48:50So, you're going to continue with the residential market.
48:54That's right.
48:55Yeah.
48:56Not try to address offices and things like that.
48:58Yeah.
48:59So, at the moment, 90% of my work is domestic.
49:01I just prefer the domestic market because that's where I think the gap is.
49:04Hmm.
49:05Right.
49:06Well, I have got a dilemma, really, because you're both very credible.
49:11Both very, very credible.
49:13I'm going to ask you to step outside and I'm going to have a final chat with Baroness Brady
49:20and Tim.
49:23Well, a very, very difficult situation I find myself in because they're two great candidates,
49:36right?
49:37So, what do you think?
49:38I like Dean.
49:39I think the issue for him is he doesn't know how to scale up.
49:44This is where he needs you.
49:45He's lacking that bit of confidence that the decisions he's making are the right decisions.
49:50And I think you'll give him that push that he needs.
49:53Yeah.
49:54I mean, his business has got great potential.
49:57So, Anissa.
49:59Listen, Anissa's a wonderful candidate.
50:01She is bright, really articulate and really clear about what she wants to create.
50:06The challenge is always going to be, is it big enough for you?
50:10I think the difference between the two candidates is this.
50:13Dean's got a business.
50:14You're investing in that business and helping him scale it up.
50:18Anissa, yes, she has a business.
50:20It's tiny.
50:21But you're really investing in her.
50:23Yeah.
50:27Could you turn the two finalists in, please?
50:30Well, I've got a very tough decision to make as to which one of you is going to be my business partner.
50:46So, Anissa, whilst you say that your recipe is unique to you, could be quite easy to copy, I think, no?
50:55What makes it special is we're honed in to just Indian-style pizzas.
50:59Yeah.
51:00For example, if I went to Pizza Hut or Domino's, I wouldn't necessarily trust them in making authentic toppings.
51:06With the money, I would be able to develop my current kitchen to become a central hub and then develop other dark kitchens around it.
51:13It's a very cost-effective way of scaling and getting my pizzas out there to more people.
51:18So, what is in the dark kitchen then?
51:20So, with dark kitchen, you only need one person there.
51:23Because the ingredients are all cooked beforehand by professional chefs, you only need someone to assemble it.
51:28It's a lot cheaper than making a brick-and-mortar store because if you think of the space you need, it's smaller than this desk.
51:33So, my investment could fund a cup of new dark kitchens, is that right?
51:38Yes, correct.
51:39What do you do next?
51:40How do you fund the fourth one or the fifth one or the sixth one?
51:44Because the profit margins are so high, my goal was to have 10 within five years and I think that's very reachable.
51:50There are bigger brands for doing it even quicker than that at the moment.
51:53So, what's your profit potential in five years' time with 10 all singing and all dancing?
51:59So, we had around half a million pounds profit with the 10.
52:02Sounds good, but it's got to be done. It's got to be achieved.
52:07Now, Dean, according to your figures, your next set of accounts is going to show half a million.
52:12Yeah, before we come into this process, I had it done and it showed 11 months was 461.
52:16Right. And your guesstimate of profit on that?
52:19It's about 160.
52:20Right, okay. What are you going to do from the get-go, day one?
52:24I've given you the money. You're going to get a smaller warehouse of some kind?
52:28So, I'd get a base, even if it's just an office, a small office.
52:31So, that's going to cost a bit of money, yeah?
52:33Yeah.
52:34And then, next, two more vans?
52:36Two more vans and two more engineers, two more apprentices.
52:41Are you ever going to be in a position where you are not personally driving a van around?
52:46Yeah, so this is what the investment's for.
52:48It's going to give me the opportunity to come back off the tools and literally go to the jobs, quote them and just run the operation a lot more smoother.
52:55Right. You're a bright lad. You've listened to Anissa. In your opinion, why is your business about proposition to me than hers?
53:05Because mine's future-proof. We're getting hotter summers. People are trying to save money on their bills.
53:10It's the way the industry's going. It's getting busier and busier. My business has grown organically from the start.
53:16And you've seen what I can do with two people. Can you imagine what I can do if I had 24 people?
53:21So, Anissa, there's quite a big of a mountain to climb for you in the sense that he says, give me two new vans and I'll get a couple of new blokes and then I'll double my turnover.
53:32Right. That's what he says. You say that I'm going to open a dark kitchen. It's not going to be as quick.
53:39But with Lord Sugar, with your advice, with your guidance, this has the opportunity to be big. With my business, it is unique, special and stands out in the market.
53:47What's really making you special in the AC market?
53:50Because I am the best. We get a lot of work from CheckerTrade, TrustTrade, all them sites, and we've got a 9.96 rating out of 250 reviews.
53:59It comes up the top rated in my area. And I'm the top rated pizza in my area.
54:04I know, but this is what I'm trying to say. I am the best at what I do. So am I? And I've proven it.
54:09Like, it's there. I've also proven it. It's in black and white. I've got awards for it.
54:13I've also got awards for it.
54:16Both awards for it. This is the cream. This is the cream.
54:19Anissa, give me your kind of final pitch to me of why I should choose you as my business partner.
54:30Lord Sugar, throughout this process, I've proven myself a strong leader.
54:33I've consistently put my neck on the line. I am an all-rounder candidate.
54:37I'm very confident in my abilities in business and I'm very confident in my product.
54:41I do genuinely believe Indian-style pizzas is the future of the food business.
54:45Through dark kitchens, the costs are low and the profit margins are high.
54:48The scalability is there. And I genuinely believe that this is going to be the next big thing.
54:53Hmm. Same question to you, Dean. Why should you be my business partner?
54:59I know my industry, like the back of my hand. I've got a good reputation.
55:03I've got customers waiting for us to install. They're literally on a time they can get, um...
55:10Yeah, so this is another thing I'm not good at. It's things like this. Um...
55:16Take your time. Take your time.
55:18Yeah. So...
55:21Alright.
55:23Um, so yeah, I'm a very loyal and honest person. What you see with me is what you get.
55:28And I'll just give it my all at everything.
55:31With the investment, I'll be able to take the next steps when needed to get to where I want to be.
55:37Right. Well, look, this is the way I see it. Um...
55:42Dean, yeah, through the process, you've been quite good.
55:47There's been a few rocky moments where you remained in it by the skin of your teeth.
55:53But, do I have the confidence in the residential market buying more and more air conditioning and laying out 1,500 to 2,000 pounds and all that stuff?
56:05That's the big... That is the big issue. You know, it's a lot of money.
56:08Um, as opposed to food where everybody's got to eat.
56:14Um, and a 10 quid, 12 pound, 11 pound pizza is affordable by most people.
56:21Um, so that's where I am at the moment.
56:24Um...
56:26And I said, you've always put yourself forward to be the leader.
56:32Sometimes you've led successfully, other times you haven't.
56:36Um...
56:37I'm only interested in big turnover, big profits.
56:42I'm not interested in peanuts.
56:45So...
56:55Giving it deep consideration, I'm gonna say that...
57:08Dean, you're gonna be my business partner.
57:14Honestly, you don't understand what this means to me.
57:16And...
57:17Yeah.
57:18Thank you, man.
57:19Congratulations.
57:20Oh, God.
57:21Congratulations, Dean.
57:22Well done, Dean.
57:29This is good.
57:30Carry on.
57:33This is what we've signed up for, you know?
57:35This is what we've worked so hard for.
57:37Yeah.
57:38Thank you very much.
57:40Well done.
57:41Off you go.
57:42I'll see you soon.
57:43I can't believe I've just won The Apprentice.
57:46This is gonna mean the world to me and my family.
57:49My kids are gonna be over the moon.
57:51I'm sure they're gonna be the most popular kids in school.
57:54Um, yeah.
57:55I can't wait to tell them.
57:56I can't wait to get home to them.
57:5718 candidates.
57:58One investment.
57:59For now, Lord Sugar's search is over.
58:00Bravo, Dean.
58:01Well, I think that deserves a debrief.
58:02The two finalists.
58:03The two finalists will be joining Tom Allen for your hired here on BBC One next.
58:06And big business makes great drama battling between life and the bottom line.
58:09Press red for the critically acclaimed industry on iPlayer.
58:12iPlayer.
58:13iPlayer.
58:14iPlayer.
58:15iPlayer.
58:16iPlayer.
58:17For now, Lord Sugar's search is over.
58:24Bravo, Dean.
58:25Well, I think that deserves a debrief.
58:27The two finalists will be joining Tom Allen for your hired here on BBC One next.
58:31And big business makes great drama battling between life and the bottom line.
58:35Press red for the critically acclaimed industry on iPlayer.
58:38iPlayer.