iHeartMedia's Gayle Troberman suggests the audience gives audio a try and avoid over targeting
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00:00If you haven't done audio, give it a try. Reach is there, the attention is there, and I guarantee you're probably going to find growth with some audience that's not on your chart, that's not in your gritty striver archetype that you've been describing at length and researching at length.
00:16There's a lot of people out there in this country ready to support your brands and services, but you're probably not reaching them if you're just over-targeting.