Content creator Leenda Dong explains when she decides to adopt trends

Transcript

00:00When you're looking at viral trends and what's going on right now, how do you decide what you

00:04want to participate in and what might not be worth your time? I feel like with a lot of brands,

00:10they want to jump on a lot of viral trends but don't know which one to jump into. And if you're

00:17working with a creator, it's best to figure out if they have their own style and format. For example,

00:23I do a lot of like self-deprecating humor. And so there was a trend going around. It was like,

00:30over millions and everyone was doing it on my feed. And I was like, okay, how, as a creator,

00:35how am I going to do this different? The video is about when a girl meets a guy and then she's like

00:42so happy and then he pulls her out of frame. And I'm like, okay, what can I do? And so my style would

00:50be me picking up like a bag of drunk food and I'm like being swirled around. So when that's just how

01:01my brain works for things. I don't know. My content's really weird, but I would say like,

01:07like what with a creator, like what is their style of tone? Like mine is like, okay, I always make fun

01:12of myself or something. Right. And then everyone has their own style of ways. And so I think with

01:16trends, um, for me, it's like, if I see it three times when I'm scrolling in a span of like five

01:23minutes, I'm like, this is going to go viral. Like you should probably jump on it, but yeah,

01:27have your own spin. And I feel like a lot of brands do a really good job at doing it.

01:32kind of like a little bit, but yeah, that's a little bit. And then,