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00:00Okay, Ali, it's not often that we talk about flowers and perfumes, but actually, I mean, it is, isn't it, a really important industry in some pretty big numbers?
00:12Yes, of course. I mean, the TAFE region is famous for the festival that's taking place currently.
00:21And, you know, we might sometimes across the world think about Saudi Arabia as a desert with mostly barren land.
00:28But TAFE is actually one of the few regions in this region where you see snowfall.
00:36And yes, you know, there are hundreds of millions of roses that are produced for the purposes of perfumery in the region, a lot of which is actually also used to wash the Kaaba at the holy site of Mecca.
00:49So it's a very important industry.
00:51We certainly don't get much time to speak about flowers and certainly from Saudi Arabia, but it's a very unique and interesting industry to take a look at over here.