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00:00And possibly in first as well, where people won't hear the music or the film soundtrack of what's happening beside them, but they won't need a headset either. How does that work?
00:09Well, I'm glad you described it the way you did, Tom, because you described first class, and that's what everybody thought when it was our reveal.
00:19The front row's actually our business elite, and we've deliberately tried to raise the bar in each of our product offerings almost to the next level.
00:29So our business elite and our business seats, there's 28 in total in the premium cabin, all have privacy doors, they all have unique suites, with our canopy twist over the top.
00:43So this unique piece of design signature, which is symbolic of the Bedouin tent, when it's pegged at either side, how it goes taut, and it presents a canopy twist, the canopy of the roof.
00:57That's your personal space inside, at the business elite end, 32-inch, super high-definition, 4K OLED screens.
01:09But the point you referred to, it has a system built into all the headrests.
01:13It's actually called Euphony, and it uses an incredible French sound technology produced by a company called DVL-E, and what that allows is hi-fi standard experience, but the clever bit is it's zonal.
01:29So you can't hear what I'm listening to in the seat next to you, and I can't hear what you're listening to.