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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

KJ Apa Tries 9 Things He's Never Done Before

Bretman Rock's 10-Minute Morning Face

100 Years of French Beauty

3 Makeup Artists Turn a Model Into The Mona Lisa

Beauty Expert Tries Kim Kardashian's $357 Everyday Makeup Tutorial

A Burlesque Dancer's Entire Routine, From Waking Up to Showtime

Lili Reinhart Tries 9 Things She's Never Done Before

Chris Appleton's Lavish Bathroom Tour

Every Way Severe Allergies Make My Life Different

100 Years of Iconic Hairstyles

Meghan Trainor Photoshops Herself Into 5 Different Looks

Getting Tattooed For The First Time | I've Never Tried

Billy Porter Surprises Unsuspecting Superfan

Madelaine Petsch Tries 9 Things She's Never Done Before

Every Method For The Perfect Cat Eye (21 Methods)

A Veterinarian's Entire Routine, from Waking Up to Treating Pets

100 Years of Girls Hair

kenzie ziegler Tries 9 Things She's Never Done Before

Drag Superstar Willam's Glamorous Dressing Room Tour

A Rockette's Entire Routine, from Waking Up to Showtime

Beauty Expert's $709 Nighttime Skin Routine

The Wiggles' Emma Watkins' Entire Routine, from Waking Up to Showtime

Zendaya Tries 9 Things She's Never Done Before

Allure Editor's Winged Eyeliner Tutorial In Real Time (3 Looks)

Liza Koshy Tries 9 Things She's Never Done Before

100 Years of Fake Eyelashes

An NFL Cheerleader's Entire Routine, from Waking Up to Game Day

Kristen Bell Tries 9 Things She's Never Done Before

Lilly Singh Tries 9 Things She's Never Done Before

3 Makeup Artists Turn a Model Into The Scorpio Zodiac Sign

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