The Man Who Owns Global Media
Rupert Murdoch - The Man Who Owns Western Media. The most powerful man in the world isn't who you think it is. It's not the US President, it's not the Pope, and it's definitely not Elon Musk. The most powerful person in the world is Rupert Murdoch; the man who owns Western Media. Thanks to the hundreds of newspapers, radio stations, and TV networks he owns; Murdoch controls the world's information. Media mogul Rupert Murdoch. His media companies have shaped global politics, influenced elections and destroyed careers. He is the man Presidents and CEOs run to when they want to control what the masses think and do. Rupert Murdoch is the ultimate puppet master.
#rupertmurdoch #billionaire #news
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Rupert Murdoch - The Man Who Owns Western Media. The most powerful man in the world isn't who you think it is. It's not the US President, it's not the Pope, and it's definitely not Elon Musk. The most powerful person in the world is Rupert Murdoch; the man who owns Western Media. Thanks to the hundreds of newspapers, radio stations, and TV networks he owns; Murdoch controls the world's information. Media mogul Rupert Murdoch. His media companies have shaped global politics, influenced elections and destroyed careers. He is the man Presidents and CEOs run to when they want to control what the masses think and do. Rupert Murdoch is the ultimate puppet master.
#rupertmurdoch #billionaire #news
On this Channel we share everything about Luxury and help you experience the billionaire lifestyle. We rank the most expensive things in the world and we have a look inside the lives of the wealthiest people on the planet.
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00:00The most powerful man in the world isn't who you think it is.
00:04It's not the US President, it's not the Pope, and it's definitely not Elon Musk.
00:09The most powerful person in the world is Rupert Murdoch, the man who owns Western media.
00:16Thanks to the hundreds of newspapers, radio stations, and TV networks he owns,
00:21Murdoch controls the world's information.
00:27He never stops working. This is a man with no hobbies.
00:31No, he never goes to the theater, hates the opera, concerts, even movies he's not that keen on, even the ones he's made.
00:38His media companies have shaped global politics, influenced elections, and destroyed careers.
00:45He is the man presidents and CEOs run to when they want to control what the masses think and do.
00:54Rupert Murdoch is the ultimate puppet master.
00:58He's built a vast global media empire, and no doubt the business pages will give him credit for that.
01:05But he has done enormous damage to the democratic world, and in particular to the United States.
01:12But despite all Murdoch's power, very few people know the truth about how he built his media empire.
01:20Murdoch's story is so amazing, it inspired the hit TV show.
01:24It's a flame. A knife. A knife.
01:29Succession.
01:31Too often, he's used his power on the wrong side of history, and I think it's a pretty sad legacy.
01:38In this video, we'll explore Rupert Murdoch's rise to power, and uncover his formula for success.
01:45We'll also dive into his messy love life, reveal some crazy risks he took,
01:50and explain the family drama created by his kids battling for the inheritance.
01:56But be warned.
01:58This isn't the story of a man who got rich playing by the rules.
02:03On the contrary, no one builds an international media empire without breaking every rule in the book.
02:11Chapter 1. Genesis.
02:14Rupert Murdoch, the American media mogul, started life in a place you would never expect.
02:20On March the 11th, 1931, Rupert was born on a small farm in Australia.
02:27But that isn't the only surprise from his childhood.
02:30It turns out Rupert isn't even his first name.
02:33He was named Keith Rupert Murdoch.
02:36But he decided to use his middle name for most of his life, and the surprises just keep coming.
02:42While most kids raised on a farm spent their days milking cows, climbing trees, or chasing rabbits,
02:49Rupert was too busy doing something else.
02:52Rupert was obsessed with reading from a young age.
02:56His mother fueled the habit by setting up a massive library in the Murdoch home,
03:01and filling it with books on classic literature.
03:04But what about Rupert's father?
03:06What role did he play in creating a future billionaire?
03:10Actually, he did a lot.
03:12It's safe to say Rupert Murdoch wouldn't be a billionaire if he was born to any other father.
03:18Father of a future billionaire.
03:21Rupert's father was known as Sir Keith Murdoch,
03:25and Keith was lucky to be alive, particularly because he used to have an extremely dangerous job.
03:31During World War I, Rupert's dad was a war correspondent.
03:36A war correspondent is a journalist who works in a war zone.
03:40While bombs were dropping and bullets were flying, Rupert's dad was taking notes to report all that was happening.
03:47Thankfully, Keith didn't get his head blown off,
03:50and after surviving the horrors of the war, he returned to Australia and got into the newspaper business.
03:56He wanted to build a huge publishing company.
04:00With multiple newspapers and radio stations across Australia,
04:04Rupert saw his father work like a donkey for years, trying to make that dream a reality.
04:11But did it pay off?
04:13Yes, it did.
04:15Before long, Rupert's father owned a local newspaper called The News.
04:21Rupert idolized his father.
04:23He couldn't wait to grow up and join his dad in the publishing business.
04:28But Rupert had to do something else first.
04:31He had to attend college.
04:33Rupert's parents shipped him off to Oxford University in England to study.
04:38However, Rupert had other plans for his time at college, and it had nothing to do with studying.
04:44Young Rupert was a party animal at Oxford.
04:48Infamous for chasing girls, partying, gambling, and indulging in wild drinking binges.
04:55But one day, something happened that put a permanent stop to Rupert's partying.
05:01Chapter 2. Back to Australia.
05:04In 1952, Rupert received a message that his father, Keith Murdoch, was dead.
05:11Considering how much Rupert idolized his dad, The News hit him like a ton of bricks.
05:17After returning to Australia to bury his father, Rupert was confronted with another problem his father's death had caused.
05:25His father's newspaper was now without a leader, and someone needed to decide what would happen next.
05:32Should the business be shut down, or should it be sold?
05:36But instead of picking one of these two options, Rupert created a third.
05:41Rupert decided to keep his father's dream alive by taking over the newspaper.
05:47And that's how, when he was only 22, Rupert Murdoch became the boss of a small Australian newspaper business.
05:55Of course, many people doubted his abilities.
05:58They said Rupert was too young and didn't have enough experience.
06:02Rupert could feel their eyes on him, watching his every move.
06:06But then Rupert came up with an idea to prove his doubters wrong.
06:10The idea was batshit crazy.
06:14This idea would either collapse the newspaper, or make it into the biggest newspaper in town.
06:20It was the ultimate gamble, and Rupert rolled the dice.
06:25What happened next threw his Australian town into chaos.
06:35Before we reveal exactly what Rupert did, you need to understand how newspapers were in the 50s.
06:42Back then, reading the newspaper wasn't fun.
06:45Traditional newspapers were known for their serious tone and lengthy articles that focused on politics and important announcements.
06:53The journalists who worked for these papers were professional and unbiased.
06:58In other words, newspapers were for serious people.
07:02Then this 22-year-old kid named Rupert Murdoch came along and asked why newspapers had to be boring.
07:10Why couldn't newspapers be exciting?
07:13Why couldn't newspapers make your heart skip and your toes wiggle?
07:17Rupert Murdoch decided to reinvent the newspaper.
07:22And he was going to make it sensational.
07:25I feel in all our newspapers that we're competing with television for time.
07:30Not competing on just how to tell the news and how to be serious.
07:35Let's face it, only 10% of television is news, perhaps less.
07:4190% of our newspapers are news.
07:44We're not frightened to entertain as well.
07:46Murdoch shifted his dad's newspapers towards shorter, edgier tabloid news.
07:52He realized that tales of scandal, sex, and gossip attracted more attention compared to conventional news reports.
08:01And so he ordered his reporters to do just that.
08:04By prioritizing sensationalism, Murdoch transformed his newspapers into must-read sources of entertainment for millions.
08:13People were shocked. Some were outraged. Others were upset.
08:18But no one could ignore Murdoch's newspapers.
08:20And he thinks, yeah, we need, I remember once saying, yeah, we have to have a moral compass.
08:24But at the end of the day, we have to have a bottom line.
08:27Nothing, Neil says, nothing in Murdoch's life is more important than winning.
08:32And that was the beginning of Rupert Murdoch's winning streak in the media business.
08:37Rise of the tabloids.
08:40Eager to replicate his winning tabloid formula, Murdoch brought several newspapers in Australia and New Zealand in the 1950s and 1960s.
08:50And after applying his sensational formula, they were successful too.
08:55The Murdoch Empire is worth $89 million.
08:58News Limited, of which he's managing director, publishes some 43 newspapers in Australia and 40 overseas newspapers.
09:05Whether he was talking about politics, sports, or celebrities, his newspapers made the news exciting.
09:12By the late 60s, Rupert had created Australia's largest newspaper group.
09:18His dead father's dream had become a reality.
09:22But he didn't even pause to celebrate.
09:25Rupert was on a roll.
09:27He had won the battle at home, and now he set his sights on the UK and the US.
09:33Rupert didn't just want to be king of Australian media.
09:37He wanted to be king of the world.
09:43Rupert's first target was the United Kingdom.
09:46And in 1969, he came in guns blazing.
09:50He bought two British newspapers called News of the World and The Sun.
09:55The Sun was a struggling newspaper that was losing readers every week.
10:00But Rupert knew how to make those readers come running back.
10:04Rupert relaunched The Sun as a tabloid.
10:07And it quickly became the best-selling newspaper in the entire country.
10:12Under Murdoch's direction, the circulation of 850,000 more than doubled in a year
10:17to 1,750,000 copies a day.
10:20This week, it hit 2 million.
10:23It was stories like the one on train robber Ronald Biggs
10:26which brought both condemnation and kudos on Murdoch.
10:29I'm not ashamed of any of my newspapers at all.
10:32And I'm rather sick of snobs who tell us that they're bad papers,
10:36snobs who only read papers that no one else wants.
10:41I doubt that they read many papers at all.
10:43The Sun was packed with sex, celebrity gossip, crime, and sports.
10:49And if that wasn't sensational enough,
10:52the newspaper always had the topless photo of a girl on page three.
10:56Nude pics in a newspaper? Wow.
11:00It was insane, but it wasn't surprising
11:03because Rupert had given his employees strict orders
11:06about what he wanted them to put in the newspaper.
11:09Rupert said,
11:10I want a tearaway paper with lots of tits in it.
11:13You know what tits are, right?
11:16And Turner says that Murdoch's newspapers are just as sleazy.
11:20In Britain, on the third page of his biggest newspaper over there,
11:23every day he has a woman with bare boobs on it.
11:29I mean, there's not a newspaper in America, I think, that does that.
11:33Murdoch was selling millions of newspapers each day.
11:37Love him or hate him,
11:39Rupert Murdoch was now a bona fide media mogul.
11:43Coming to America.
11:45Murdoch moved to New York City in 1974
11:49to expand into the U.S. market.
11:52I love the free market. It's certainly been very good to me.
11:55He loves it. He gets a huge buzz out of it.
11:58He particularly gets a buzz like a cocaine high out of deal-making.
12:02He actually hasn't got the attention span for running things.
12:06He's actually got the attention span of an MTV commercial.
12:08So he's not a very good manager.
12:10But the deal, he's like a Las Vegas high roller.
12:13He loves the excitement, the adrenaline push of a deal.
12:17And in my view, he is the most formidable deal-maker in the world.
12:22Murdoch spent millions of dollars buying American newspapers
12:26and filling them with his sensational brand of journalism.
12:30And sales took off like a rocket.
12:33Having built a newspaper empire,
12:36Murdoch turned his attention to another form of media, television.
12:41In the early 80s, millions of Americans were glued to their TV sets.
12:46And as Rupert looked into the future,
12:49he knew that he would lose his status as a media mogul
12:52if he didn't dominate the world of TV.
12:56His first problem was that only American citizens
13:00were allowed to own television networks in America.
13:03To prove his seriousness, Rupert gave up his Australian citizenship
13:08to become a U.S. citizen in 1985.
13:12Now that Rupert could legally own a TV network in America,
13:16he went all in.
13:18He bought the 20th Century Fox Film Studio in 1985.
13:24This paved the way for the launch of the Fox Broadcasting Company
13:29in 1986.
13:31Fox was an instant hit,
13:34attracting millions of viewers with original shows like
13:37The Simpsons and The X-Files.
13:40In 1996, Murdoch launched the Fox News Channel,
13:44a 24-hour cable news station.
13:47Fox News shot to the top
13:49thanks to Murdoch's trademark sensational news coverage.
13:53He continued investing in media throughout the 90s.
13:57By the year 2000,
13:59Rupert Murdoch's media empire spanned more than 50 countries,
14:04encompassing over 800 companies,
14:07and his wealth surpassed $5 billion.
14:11Neil says that Murdoch is a workaholic
14:13and an obsessive micromanager of his whole global media empire.
14:18How can he keep his finger on the pulse of all of these various operations?
14:24By a mixture of telephone terrorism,
14:28in which he will just call out of the blue, you never know when,
14:32and he has a mind for figures, like an Einstein,
14:35and he just gobbles that up.
14:37That's hard work.
14:39But despite all his money and power,
14:41there was something Murdoch wanted that he didn't have.
14:45It was something money couldn't buy and power couldn't grab.
14:50Murdoch was searching for love,
14:52but no matter what he did,
14:54he couldn't find someone to love him forever.
14:58Let's explore the rollercoaster love life of Rupert Murdoch.
15:06They say money can't buy love,
15:08and no one knows that better than Rupert Murdoch.
15:11He's had multiple divorces,
15:13cancelled engagements,
15:14failed relationships,
15:16and broken hearts.
15:18Rupert's first rocky relationship was with Patricia Booker.
15:22Their relationship started on a bad note,
15:24because someone very important to Rupert didn't want them to be together.
15:29That person was Rupert's mother.
15:31She made it clear that she didn't support the relationship.
15:35However, Rupert defied his mom and married Patricia in 1956,
15:40when he was just 25.
15:43Unfortunately, it seems Rupert's mother was right all along.
15:47The marriage didn't last.
15:49After 11 years of marriage and one daughter,
15:52they divorced.
15:54But Rupert didn't stay single for long,
15:56giving love another try.
15:59Even before his divorce was finalized,
16:02Rupert had already found a new lover.
16:05Her name was Anna Torv,
16:07and she was a journalist in one of his newspapers.
16:10They met when Anna requested to interview Rupert for an article,
16:14and it was love at first sight.
16:16Anna described her first meeting with Rupert saying,
16:19it was like a whirlwind coming into the room.
16:22It was very seductive.
16:24Rupert was also attracted to her,
16:26and by the end of that interview,
16:28he decided to pursue her.
16:30And that's how in 1967,
16:33the same year Rupert divorced his first wife,
16:35he married Anna.
16:37Their marriage lasted 32 years and produced three children.
16:42However, they couldn't go the distance.
16:45Rupert and Anna divorced in 1999,
16:48with Anna receiving a $1.2 billion divorce settlement.
16:52But Rupert was allergic to being single,
16:56and before his divorce was finalized,
16:58he'd already found a new lover.
17:00However, this new relationship
17:03was going to end in a very embarrassing and painful way.
17:08Never ignore the red flags.
17:12In 1997, Rupert Murdoch met the woman
17:16who would give him his greatest heartbreak.
17:19Her name was Wendy Deng,
17:21a 29-year-old intern at his Hong Kong TV network.
17:25She was 37 years younger than Rupert.
17:28Wendy was smart and pretty,
17:31but she had a dark past that was full of red flags.
17:35Wendy grew up poor in a town in China.
17:39Her life improved when an American woman called Joyce Cherry
17:43visited Wendy's town, liked her, and decided to help her.
17:47Joyce Cherry brought Wendy to America,
17:50sponsoring her to study at California State University.
17:54But Wendy repaid Joyce's kindness with betrayal.
17:58Wendy had an affair with Joyce's husband.
18:02When Joyce found out, she was so disappointed
18:05that she ended the marriage.
18:07After ruining Joyce's marriage,
18:09Wendy took it a step further.
18:12Wendy moved in with Joyce's husband and married him.
18:16They later divorced after Wendy got her green card.
18:20With this background, many people were unhappy
18:23when Rupert fell in love with Wendy.
18:25They said,
18:26Don't trust her.
18:28She's just after your money.
18:30But Rupert didn't care.
18:32Just 17 days after his divorce from Anna was finalized,
18:36Rupert married Wendy Deng aboard his yacht.
18:40However, as Murdoch kissed Wendy on their wedding day,
18:44a dark cloud was already hanging over their union.
18:48Tony Blair, former Prime Minister of the UK,
18:51was one of Rupert's best friends,
18:54and he would play a crucial part in the collapse of the marriage.
18:59Betrayal
19:02They were married for 14 years and had two daughters.
19:06Then one day, Rupert saw an email Wendy had written.
19:11This email would destroy their marriage.
19:15In the email, Wendy was going on and on
19:18about how she adored Tony Blair.
19:21She talked about how she missed Tony's amazing body,
19:25sexy legs, and handsome face.
19:28Rupert's heart sank as he read the email.
19:31His wife was having an affair with one of his best friends.
19:36Of course, Tony Blair denied the affair.
19:38But what other explanation was there?
19:41Why would Wendy write this unless she was having an affair with him?
19:45Disappointed and embarrassed,
19:47Murdoch ended his friendship with Tony Blair
19:50and divorced Wendy in 2014.
19:53The billionaire was back on the market.
19:57In 2016, Murdoch married former supermodel, Jerry Hall,
20:02a week before his 85th birthday.
20:05Compared to Wendy, this new wife was perfect for Murdoch.
20:09But while Wendy's marriage lasted about 15 years,
20:13this one lasted only 6.
20:15They divorced in 2022 due to irreconcilable differences.
20:20But Rupert still hadn't learned his lesson.
20:23During a party at his Bel Air mansion,
20:25Rupert locked eyes with one of the guests,
20:28the beautiful Ann Leslie Smith.
20:32Two weeks later, he asked her out.
20:35Months later, he proposed.
20:37And they scheduled the wedding for the summer of 2023.
20:41It would be his fifth marriage.
20:44However, the engagement took an unexpected turn.
20:48The wedding was suddenly cancelled.
20:51No one knows what killed the romance so abruptly,
20:54but the biggest rumor is that Rupert hated Ann's extreme religious beliefs.
20:59Rupert Murdoch was now in his 90s,
21:02and he still couldn't find a forever love.
21:06Chapter 6. Succession
21:09After seven decades at the top,
21:12Rupert Murdoch had to accept age had caught up with him.
21:17He had to choose one of his six kids to take over his media empire.
21:22The main contenders were the three children from his second wife,
21:26named Elizabeth, Lachlan, and James.
21:30They had different personalities.
21:33Elizabeth was the smartest,
21:35but she was underestimated because she was a woman.
21:38Lachlan was the favorite,
21:40but he was easygoing and wasn't obsessed with work.
21:43James was the youngest of the three,
21:46but his vision for the business was very different from his father's.
21:50Rupert Murdoch wasn't sure who to choose,
21:53and so he hatched a plan.
21:56Succession Games
21:59Instead of simply picking one of them,
22:02Rupert Murdoch made his kids fight for the position.
22:06It was like a real-life Game of Thrones,
22:09or Clash of the Titans,
22:11happening right in the Murdoch household.
22:13An insider who knew the situation told reporters
22:17he pitted his kids against each other their entire lives.
22:21It's sad.
22:23The three potential successors
22:25spent years trying to outdo each other,
22:28impress their father,
22:30and win the multi-billion dollar prize.
22:33With all that pressure,
22:35Lachlan impressed his father so much,
22:37he was appointed CEO of Rupert Murdoch's media empire.
22:42Media magnate Rupert Murdoch
22:44is stepping down as chairman of the company
22:46that he built into a global powerhouse.
22:48The 92-year-old mogul announced yesterday
22:50he is putting his son, Lachlan,
22:52in charge of both Fox and News Corp.
22:54James was furious,
22:57but there was nothing he could do.
22:59Lachlan had won.
23:01Chapter 7
23:03Retirement
23:05Rupert Murdoch has lived a long,
23:07full, adventurous life.
23:10He fulfilled his dad's dream of building a media empire.
23:14He reinvented the news,
23:16making it fun and exciting.
23:19He's rubbed shoulders with the most important people in the world.
23:23He's made more money than he could ever spend.
23:26The only thing left on Murdoch's bucket list
23:28is to find true love.
23:31And he's close to doing that.
23:32But Murdoch has popped the question again.
23:35And time is of the essence for the 92-year-old.
23:38He's expected to marry his new fiancé
23:40in just a matter of months.
23:42In 2024,
23:44Murdoch shocked the world
23:46when he announced he was getting married again.
23:49His bride is 67-year-old Elena Zhukova,
23:54a molecular biologist.
23:56Hopefully, this love will last forever.
23:59But even if it doesn't,
24:00Rupert Murdoch has already built something
24:03that will last forever.
24:05His name,
24:06his media empire,
24:08his legacy.
24:10There will never be another Rupert Murdoch.
24:13For more stories about billionaire businessmen,
24:16watch this video about why Elon Musk's family
24:20is richer than you think.