Finding out who are the users with the highest level of engagement means discovering who mentions your brand and who interacts with your content most often.
Once you have done it, you can create a typical client profile or a buyer persona using the characteristics of those users as a base.
Make a balance between these users and the ones you thought were your target customers.
If they don't match, it's time to redo your social media marketing strategy.
Even if you continue to offer content to your most engaged audience, you can also create a parallel content program to better target your efforts and try to reach your ideal audience...
Once you have done it, you can create a typical client profile or a buyer persona using the characteristics of those users as a base.
Make a balance between these users and the ones you thought were your target customers.
If they don't match, it's time to redo your social media marketing strategy.
Even if you continue to offer content to your most engaged audience, you can also create a parallel content program to better target your efforts and try to reach your ideal audience...
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Tecnología