Fairtrade Fortnight is upon us with a call to action for people to celebrate, promote and buy Fairtrade certified products to protect some of the world's most popular foods from the effects of climate change. The Fairtrade Foundation and partners will raise awareness of the impact of climate change on the future of our food, and how buying Fairtrade products can help.
As part of the event, Fairtrade will launch the 'Endangered Aisle', a pop-up experience in London's Shoreditch that will highlight the supermarket staples most at risk of becoming endangered from the climate crisis, including coffee, bananas and chocolate. The Foundation will also release new research on the effects of climate change on the availability of supermarket staples, which will be showcased at the Endangered Aisle and online, alongside 'Stories of Hope' - examples of farmers that are working to protect their harvests from climate change.
Jackie Marshall, Head of Brand and Marketing at the Fairtrade Foundation, stressed the importance of Fairtrade Fortnight, saying, "Fairtrade Fortnight highlights the urgent threat to the future of British staples produced overseas. Without our support for fairer prices today, farmers will find it even harder to tackle the climate and economic challenges of the future. Smallholder farmers have a critical role in addressing climate change and have the expertise and knowledge to do so – but they simply can't afford to foot the bill for adapting to economic and climate change on their current incomes. There is a huge amount we can all do. Fairtrade is asking each and every one of us to act now and shop Fairtrade so farmers can keep going through these tough times."
"This year's campaign will highlight the message that whatever your budget and wherever you shop, when you choose Fairtrade, you support farmers to take care of the environment through Fairtrade's Price, Premium and Programmes," said the Fairtrade Foundation.
As part of the event, Fairtrade will launch the 'Endangered Aisle', a pop-up experience in London's Shoreditch that will highlight the supermarket staples most at risk of becoming endangered from the climate crisis, including coffee, bananas and chocolate. The Foundation will also release new research on the effects of climate change on the availability of supermarket staples, which will be showcased at the Endangered Aisle and online, alongside 'Stories of Hope' - examples of farmers that are working to protect their harvests from climate change.
Jackie Marshall, Head of Brand and Marketing at the Fairtrade Foundation, stressed the importance of Fairtrade Fortnight, saying, "Fairtrade Fortnight highlights the urgent threat to the future of British staples produced overseas. Without our support for fairer prices today, farmers will find it even harder to tackle the climate and economic challenges of the future. Smallholder farmers have a critical role in addressing climate change and have the expertise and knowledge to do so – but they simply can't afford to foot the bill for adapting to economic and climate change on their current incomes. There is a huge amount we can all do. Fairtrade is asking each and every one of us to act now and shop Fairtrade so farmers can keep going through these tough times."
"This year's campaign will highlight the message that whatever your budget and wherever you shop, when you choose Fairtrade, you support farmers to take care of the environment through Fairtrade's Price, Premium and Programmes," said the Fairtrade Foundation.
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