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IRTA 2020 Travel safe. And travel to support rural India! This World Tourism Day, come along with us as we head out again to some of India’s most extraordinary, most colourful places. Our next pitstop is… Tirthan Valley in Himachal Pradesh! Explore the Unesco World Heritage Site of Great Himalayan National Park with those who know it best!

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00:00 [MUSIC PLAYING]
00:04 The first purpose was really to find a way
00:07 to promote conservation in the Himalayas.
00:09 People being in competition, it might become
00:13 destructive for the environment.
00:17 And so we decided to develop a new model where
00:20 people are working collectively.
00:22 And you bring a healthy kind of relationship
00:25 between the community and the environment.
00:28 Earlier, the local staff, they were
00:30 working as daily wage earners.
00:33 As soon as they joined the cooperative society,
00:35 they have become owner of their own company.
00:37 [MUSIC PLAYING]
00:39 [NON-ENGLISH SPEECH]
00:41 [MUSIC PLAYING]
00:58 [BLANK_AUDIO]

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