Minimalist ne India ke skincare market mein kya kamaal kar dikhaya? 💡
Sirf 8 mahine mein 100 crore kama kar yeh brand active skincare ka king ban gaya! 🤯
Transparency aur efficacy se kaise banaya loyal fan base? Dekhiye full story abhi!✨
👉 Watch full video on Nazar Ya! YouTube Channel: https://www.youtube.com/@NazarYa-PoweredbyOutlook
Sirf 8 mahine mein 100 crore kama kar yeh brand active skincare ka king ban gaya! 🤯
Transparency aur efficacy se kaise banaya loyal fan base? Dekhiye full story abhi!✨
👉 Watch full video on Nazar Ya! YouTube Channel: https://www.youtube.com/@NazarYa-PoweredbyOutlook
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LifestyleTranscript
00:00Minimalist has made a big splash in the Indian skincare industry.
00:15In just 8 months of launch, they have earned 100 crores.
00:19And they have started active-based skincare in India, which is the hottest trend right now.
00:26With a big fan base, Minimalist is now making a special place in the industry of 16,000 crores.
00:33But how did this success come?
00:35Come, today in Startup Spotlight, I, Ashish Atrey, will tell you the story of Minimalist in minimal terms.
00:43Minimalist's story is a little different and quite inspiring.
00:46Yadav Brothers' entrepreneurial journey did not start with filling the market gap, but with the dream of living together.
00:53Rahul was a student at IIT Roorkee.
00:56And in 2008, he launched his first startup, Scopiel.
01:00His brother Mohit used to work in Credit Suisse.
01:04But when he got an offer to transfer to Hong Kong, he left his career and decided to work with his brother.
01:12This decision helped him to create the first Scopiel, which is now Mango Street, which is a kid's wear platform.
01:20Which was later acquired by Hush Babies.
01:23After selling it, they also became a part of the founding team of Car Dekho.
01:28At the same time, Sequoia noticed them.
01:31In 2018, Yadav Brothers launched Freewill, which was a customized hair care solutions brand.
01:37This was India's first brand to tailor products according to your lifestyle, hair type and local climate.
01:45But Freewill was a little difficult to scale.
01:48And marketing was also increasing costly.
01:50Finally, they thought that instead of giving customized products to everyone,
01:54they will make such products that anyone can read and use on their own.
02:00That's why Minimalist was launched in October 2020, which focuses on transparency and efficacy.
02:06Using active ingredients, scientifically backed skin care solutions were made.
02:12Which became very popular during the time of COVID-19.
02:15Because people were looking for transparency in the products they were applying to their skin.
02:19Within the first 8 months of Minimalist, they had earned 100 crores.
02:24This was a big milestone for a new brand.
02:27And they made a profit from the very beginning.
02:30Which is quite rare.
02:32After their initial success, Minimalist raised INR 110 crore Series A funding.
02:38Through Peak XV Partners and Unilever Ventures.
02:41Which paved the way for international expansion.
02:44In 2023, their operating revenue exceeded 70% and reached INR 184 crore.
02:51Now Minimalist is also setting up its second manufacturing plant in Jaipur.
02:56Which will increase their production capacity by 5 times.
03:00Minimalist's specialty is that it is completely transparent with its customers.
03:05The packaging is simple and informative.
03:07And they openly share the details of the ingredients.
03:11On top of that, they openly share the source of the clinical trials results and other ingredients.
03:18This approach helps people to gain trust and loyalty.
03:22They educate people about the ingredients.
03:26And in the planning of opening specific stores.
03:28Where customers can get professional advice.
03:31Initially, they started with serums and skin care.
03:35Now they have entered hair care and body care as well.
03:38They spend only 20-28% in the entire marketing.
03:42And want organic marketing to continue.
03:44So that loyal customers will come.
03:46This is why their profit is increasing.
03:50Because other companies spend a lot in marketing.
03:53Minimalist's founders say that they invest this money in research and development and products.
03:59On top of that, from this chart, we can understand.
04:02How Minimalist has placed their products comfortably in the cheap section.
04:06Which makes them more affordable for everyone.
04:09But they have been accused of copying USA's The Ordinary.
04:14Whose founders had the same philosophy.
04:16Like their packaging.
04:18Just like Minimalist, The Ordinary has also grown astronomically in the USA.
04:24Due to the active-based skin care in India.
04:28Many brands like Dermaco, Mama Earth, etc. have started coming.
04:34Even established brands like L'Oreal and Ponce have started highlighting their ingredients.
04:41Minimalist has reached out to new consumers.
04:44Who are different from typical DTC beauty users.
04:4750% of their customers come from tier 2 cities and beyond.
04:51And almost 30% are male.
04:53The good news is that many of their customers give repeat orders.
04:58Their idea was that by looking fair like False Narratives, you can become anything.
05:04Just like how Fair and Lovely became famous.
05:06By leaving them, they can solve actual problems like acne, pigmentation, etc.
05:12India's personal care market is worth 18 billion dollars.
05:15And is growing by 10% per year.
05:18Minimalist wants to take advantage of this growth.
05:21Today, Yadav Brothers' dream has become one of India's fastest-growing skin care brands.
05:28With transparency and clinically-backed ingredients.
05:31They have won the hearts of new-generation beauty-conscious customers.
05:36Have you also taken a look at transparent brands?
05:39Do let us know in the comment section below.
05:42And don't forget to like and subscribe to the video.
05:45I, Ashish Yatra, will see you in my next video.
05:48Till then, goodbye.