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IRTA 2019 Outstanding Achievement Award: CGH Earth

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Transcript
00:00 (water splashing)
00:02 - CGH actually was an experiment which we did
00:07 where we coined the term less is more.
00:10 Spice Village, we gave the vocation
00:14 of tribal village in a spice garden.
00:16 Really, if you analyze the development of tourism
00:20 in Kerala, Spice Village would have been the paradigm shift.
00:23 We started a restaurant in Spice Village
00:26 called 50 Mile Diet, where we say that
00:29 everything has to come within a radius of 50 miles.
00:33 So obviously, the carbon footprint is not there
00:35 and the local farmer is benefiting
00:37 because we are sourcing it from the local community.
00:40 We were traditionally farmers,
00:43 and my father made the big leap
00:45 from a farmer coming an entrepreneur.
00:47 So always that blood of the farmer is there in our veins.
00:51 (upbeat music)
00:53 (upbeat music)
00:56 (music)
00:58 [Music]

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