What does the digital revolution hold for travel businesses and consumers? At the Outlook Responsible Tourism Summit Bansari Vyas, Head of Travel Business, Facebook shed light on how the omnipresence of the internet in India is shaping travel decisions of consumers and helping small entrepreneurs connect to the right audience.
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00:00 [MUSIC PLAYING]
00:05 We have close to about half a billion internet users
00:08 in the country.
00:09 Internet has been mainstreamed.
00:12 How do travel buyers or those who plan to buy travel
00:16 different from an average internet user?
00:18 About 98% of them have a smartphone.
00:22 Facebook family of apps play a role
00:24 as people try to discover their travel destinations.
00:28 About 70% of travelers found value in social interactions
00:34 as they heard about their travel experiences.
00:36 Over 2 billion people come together every month
00:40 using our platforms.
00:41 For a small business, sheer reach of the scale
00:44 is a huge advantage.
00:46 It's about being able to reach the right people.
00:49 86% of businesses that we spoke to
00:52 have been able to sell more, able to grow their business.
00:55 They're able to employ more people.
00:57 And for us, this is such a privilege.