Category
🥇
SportsTranscript
00:00 (upbeat music)
00:02 - Okay, so the next part of sports betting here in 2023,
00:06 Pat, as people know,
00:08 get ready to be inundated with sports betting ads.
00:10 And that's about to start here in the United States.
00:12 Saw a little bit of it, I think, in college football,
00:14 but I think we'll see more for pro football.
00:16 But very interesting that Ontario, Canada,
00:19 not having it at this point, more ad restrictions.
00:22 What's going on there?
00:23 - Yeah, I think to your point,
00:25 football season is when we start to really see it amp up
00:29 across North America.
00:31 I'd imagine it's pretty similar in Ontario as well,
00:34 but especially in new markets like Kentucky,
00:36 I can only imagine what their ads are going to be like
00:38 in the next couple of weeks.
00:40 North Carolina, the next couple of months.
00:43 We just talked about a story last week
00:46 where a bunch of regulators met
00:49 and up in Maine, Milton Champion saying,
00:51 "We haven't even launched yet
00:52 and we're getting overrun with ads
00:54 just in the regional section,
00:56 regional ads of the sports TV."
01:01 And so he was asking kind of what to do.
01:03 And this is, I think, something we're gonna see more of
01:06 and Ontario is just an example of that.
01:08 Regulators are really going to start saying,
01:11 "Okay, if you're not gonna tone this back on your own,
01:15 we're gonna tell you what you can and cannot do."
01:18 And we've seen that in Massachusetts,
01:20 we've seen it in Ohio,
01:22 we've seen national legislation be proposed.
01:26 Here in the US, but nothing of course coming yet.
01:30 We'll see how that evolves
01:31 over the next few months and years.
01:34 But in Ontario, they came out
01:36 and it doesn't take effect until next February,
01:39 but they came out and said,
01:41 "No, you cannot use current
01:45 or retired professional athletes and celebrities
01:48 that might be looked up to by children.
01:52 They really wanna push forward
01:55 the responsible gambling messaging."
01:58 And so in that sense, you can use athletes to say,
02:02 "Hey, if you're going to bet,
02:04 you have to bet responsibly, et cetera,
02:07 but you cannot use it
02:08 in just the general sports betting advertisements."
02:10 And that's, I think, pretty significant
02:12 'cause a lot of the sports books up there
02:15 are using NHL players.
02:17 And as we know, Canada loves hockey.
02:21 So the inability to use the likes of Wayne Gretzky
02:25 and Austin Matthews and Connor McDavid,
02:30 it's gonna hurt some of those sports books,
02:33 I think, in that sense, but maybe not.
02:36 But Ontario's already had
02:40 a pretty strict advertising regulatory framework.
02:44 They can't advertise promos
02:47 unless a user specifically says,
02:50 "Hey, you can send these to me."
02:53 We had lots of fines up there
02:54 in the first couple of months
02:55 of live commercial online sports betting
02:58 for radio, TV, and transit ads
03:01 that were saying, "Bet $5, get 25 free,"
03:06 or those advertisements.
03:09 And this is just another step in that direction.
03:11 And I don't think that's gonna stop.
03:13 I think more regulatory agencies down here in the US
03:16 will kind of follow that lead
03:18 or the lead of other newer states
03:20 like Ohio and Massachusetts and say,
03:22 "Listen, you guys really have to be careful
03:24 in how you're advertising."
03:26 In that meeting that I was watching last week or last month,
03:32 a couple of the regulators told Milton up in Maine,
03:36 "If you give them an inch, they'll take a mile."
03:39 And so these regulatory agencies are saying,
03:43 "Let's stop that inch."
03:46 (upbeat music)
03:49 (bells chiming)