PH animation industry amid evolving viewer tastes, tech trends | The Exchange - video Dailymotion

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Your business is our business. Join our senior anchor Rico Hizon on The Exchange.  More animated films and shows have been heading to our big and small screens. But with evolving viewer tastes and tech trends, what does the local animation scene look like? Let's have an exchange with Juan Miguel del Rosario, president of the Animation Council of the Philippines and of Toon City.   Visit our website for more #NewsYouCanTrust: https://www.cnnphilippines.com/  Follow our social media pages:  • Facebook: https://www.facebook.com/CNNPhilippines • Instagram: https://www.instagram.com/cnnphilippines/ • Twitter: https://twitter.com/cnnphilippines

Transcript

00:00 Welcome back right here on The Exchange where your business is our business.

00:13 I'm Rico Gizon.

00:21 More animated films and shows have been heading to our big and small screens, but with evolving

00:27 viewer tastes and tech trends, what does a local animation scene look like?

00:32 Let's now have an exchange with Juan Miguel del Rosario, President of the Animation Council

00:37 of the Philippines and of Toon City.

00:40 Great to have you back, Mr. del Rosario.

00:42 What is the current state of the local animation sector?

00:46 Well, I would divide it into two sectors.

00:51 One is the service sector, of which I'm part of, and then the other one is the content

00:57 creators.

00:58 For the service sector, it's actually going quite well.

01:03 In fact, we were not affected by the pandemic because we are primarily digital.

01:09 So we are continuously growing and several other studios have been coming up lately,

01:15 smaller scale, but they have proven to be quite successful because their growth is quite

01:21 immense.

01:22 For the content creators also, that's slowly coming on stream.

01:30 We don't have a specific growth yet, but right now they are also marketing their own IPs

01:36 in different fora.

01:37 So has the Philippine Creative Industries Act opened up new local and global doors for

01:44 the animation industry?

01:48 It is still at its early stage.

01:50 In fact, I think there is no funding yet because that was just approved very recently.

01:58 However, it is under the very capable hands of Yusef Fita Aldaba of DTI.

02:06 He's a PhD in research and she's very capable and she's really adopted this quite well.

02:13 And her passion towards the creative industry just shows.

02:17 Her support is just there.

02:19 Although it's quite too early to tell because there are still a lot of I guess, I's being

02:26 dotted and T's being crossed.

02:28 So the IRRs are practically finished, but we still have to meet in different groups

02:35 to make sure that this answers the problems and the supports that is needed by the sector.

02:42 And local animators like yourself, Mr. De Rosario, are no strangers to technology and

02:46 making art.

02:47 I love that poster right behind you called Curious George.

02:53 It's an award-winning animation for a large US network.

02:59 Yes, yes.

03:01 If I may say, we did seven seasons of Curious George.

03:04 We won an Emmy as a result of this.

03:07 And that's why I have this poster in my office because it's very dear to me.

03:12 Obviously it says a lot also about Philippine artists, but yeah, definitely we're very proud

03:18 of it.

03:19 But how is the industry also dealing with the rapid developments in artificial intelligence?

03:25 Is the local animation industry using it more and less people?

03:32 Not yet.

03:33 However, our attitude is we have to embrace AI.

03:38 It's a reality.

03:40 It's developing much, much faster than anyone anticipated.

03:45 But let me just tell you an anecdote.

03:47 When we started going digital, and that was about 2011, and we were even ahead of Japan

03:54 when we went digital, and I'm very proud of that again.

03:57 We lost some people, we lost some artists because they could not get rid of the hand

04:03 drawing on paper.

04:05 And it was just different for them to adapt to the software and also to draw on tablets.

04:11 But I guess AI is similar.

04:15 The other people that embrace technology has proven that it was an advantage to them.

04:21 The efficiency is much higher, their productivity is obviously much higher, and things are just

04:26 better.

04:27 So in this case, we just have to adapt to it and learn how to use it properly as opposed

04:33 to resist it.

04:34 And you're also the president of this large animation local company called Toon City.

04:40 What are some of the big projects that you've produced for many global production firms,

04:49 apart of course from Curious George?

04:51 Oh my, now that you ask.

04:55 We've been around for 30 years.

04:57 So Little Mermaid, Kim Possible, Emperor's New Groove, Lilo and Stitch.

05:07 And then if you fast forward to more recent ones, Rick and Morty, Big Hero 6, DuckTales,

05:14 name it.

05:16 We've done more than 100 titles already, Rico, and we're still going strong.

05:21 Wow, a lot of box office hits, not only in the Philippines, but around the world.

05:29 Amid these rapid technological developments and changing consumer trends, how can local

05:34 animators better compete in the regional and international markets?

05:41 Well, the Philippine Creative Industry Development Law will really help us.

05:50 One, we have already through DTI, we've already developed the Philippine Skills Framework

06:01 for animation.

06:03 So that will help standardize the training all the way up to the jobs and the career

06:08 path.

06:09 So that alone is a solid, at least, I guess, path for which people can choose right from

06:16 training all the way up to being a senior animator.

06:21 So that alone is already a big thing.

06:24 And then, of course, with the other assistance of government agencies such as DICP, which

06:31 has really been supportive in training 400 in the past year, and we're still aiming for

06:40 a few more thousands before 2028.

06:43 So the other agencies, including DTI and the Film Development Agency, Film Development

06:49 Council of the Philippines, I should say, has been supportive.

06:52 And they are also supporting us in marketing in different international markets.

06:58 Thank you so much.

07:00 And congratulations for this Animation Exchange.

07:03 Juan Miguel del Rosario of the Animation Council of the Philippines and of Toon City.

07:12 And before we go, here are words from American director and animator, John Lasseter.

07:17 The art challenges the technology, and the technology inspires the art.

07:25 And this is the exchange that makes sense of the facts and the figures and the ups and

07:28 downs of the business cycle, because your business is our business.

07:33 I'm Rico Gizo, and thanks for watching CNN Philippines.

07:36 News you can use.

07:38 News you can trust.

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PH animation industry amid evolving viewer tastes, tech trends | The Exchange

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