Country footballer turned online influencer Tom Baulsch, 24, said employing social media was essential to the success of his personal training business.
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00:00 Social media is the number one most important thing
00:04 that you can utilize to have a successful business.
00:08 My name's Tom Walsh, but many people know me as Primetrain.
00:12 My business is Primetrain Proprietary Limited.
00:15 What I do is kind of
00:17 con around social media,
00:21 create content based around fitness, training,
00:25 a little bit of footy and AFL stuff in there as well,
00:27 which keeps me very busy,
00:28 and trying to educate people on the right way to train
00:31 and educate people on the right things to eat
00:35 and those sort of things.
00:36 I didn't really enjoy waking up at 2 a.m., 3 a.m., 4 a.m.
00:41 every morning to be a personal trainer,
00:43 and I think that that started to take
00:44 a little bit of a toll on me.
00:45 So eventually I decided that I wanted to move
00:49 a lot of my business online,
00:50 or at least 50% of my business online.
00:52 So that's kind of where it all started,
00:54 and I started posting on Instagram and TikTok,
00:56 and I was very fortunate that my TikTok
00:58 really blew up and grew pretty heavily at the start.
01:02 And I think within the first six months,
01:05 I grew 150,000, 200,000 followers,
01:08 which was just ridiculous to me and incredibly humbling.
01:11 And that was probably the reason that I started,
01:14 and what motivated me to start,
01:15 was being able to move some of my business
01:19 to an online perspective,
01:21 and be able to, I guess, to work and earn money,
01:26 but then also kind of be able to not work
01:28 and earn money.
01:28 So I guess the online programs
01:30 was a good way for me to do that.
01:32 (upbeat music)
01:34 (upbeat music)