Kanas City Chiefs Strategy for International Marketing
Transcript
00:00 Sports press Rick Horowitz on the $1.3 trillion business of sports.
00:03 We're your sports news minute more on the NFL International and the German game that's
00:08 coming up in a couple of weeks, the Dolphins and the Chiefs.
00:11 Chiefs have already spent $3 million on marketing in Germany and Switzerland and Mexico and
00:20 will focus on marketing even more.
00:23 They said that they bid against each other, the teams for the right to host NFL games.
00:28 Then they limit the assets, but the NFL has allowed access to unprecedented opportunities
00:33 to sell Chiefs sponsorships abroad and activate with them as well.
00:38 The championship docking in Frankfurt will be a testament to the world champion Kansas
00:43 City Chiefs and will also generate some excitement as they play the Dolphins with more and more
00:48 dollars available to factor into their national and international sponsorship program for
00:53 the year.
00:54 Certainly money well spent for the Kansas City Chiefs.
00:57 Spencer Riccardo Sports News Minute.