Menilik Master Plan Industri Halal RI 2023-2029
Komite Nasional Ekonomi Dan Keuangan Syariah (KNEKS) telah meluncurkan Master Plan Industri Halal Indonesia Tahun 2023-2029. Kehadiran MPIHI 2023-2029 adalah untuk menyelaraskan amanat Rencana Pembangunan Nasional yang terdapat pada Rencana Kerja Pemerintah Tahunan, Rencana Pembangunan Jangka Menengah Nasional (RPJMN) dan Rencana Pembangunan Jangka Panjang Nasional (RPJPN). Sekaligus menunjang pencapaian visi Indonesia Emas di tahun 2045.
Dan dengan masuknya pengembangan industri halal pada Rencana Pembangunan Nasional, industri halal Indonesia akan tumbuh semakin baik, serta memperkuat posisi Iindonesia di pasar global. Apalagi visi, road map, strategi, program dan indikator yang tertuang dalam masterplan dapat menjadi panduan strategis yang komprehensif dalam memperkuat industri halal di Indonesia, sehingga akan berdampak pada penciptaan lapangan kerja yang semakin luas dan berkualitas.
Dan dengan masuknya pengembangan industri halal pada Rencana Pembangunan Nasional, industri halal Indonesia akan tumbuh semakin baik, serta memperkuat posisi Iindonesia di pasar global. Apalagi visi, road map, strategi, program dan indikator yang tertuang dalam masterplan dapat menjadi panduan strategis yang komprehensif dalam memperkuat industri halal di Indonesia, sehingga akan berdampak pada penciptaan lapangan kerja yang semakin luas dan berkualitas.
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TVTranscript
00:00 The National Committee on Economic and Financial Affairs has launched the Halal Indonesia Industry Master Plan for 2023-2029.
00:09 This Master Plan is a solution for the government to achieve the vision of making Indonesia the center of the world's halal industry.
00:17 The National Committee on Economic and Financial Affairs has launched the Halal Indonesia Industry Master Plan for 2023-2029.
00:29 The presence of the National Committee on Economic and Financial Affairs in 2023-2029 is to implement the National Development Plan,
00:37 which is included in the Government's Annual Work Plan, the National Development Plan for the Long-Term and National Development Plan,
00:44 as well as supporting the achievement of the vision of Indonesia as a gold in 2045.
00:49 And with the introduction of the development of the halal industry in the National Development Plan,
00:54 the halal industry in Indonesia will grow better and strengthen Indonesia's position in the global market.
00:59 In addition, the vision of the roadmap, strategy, program, and indicators in the Master Plan can be a strategic and comprehensive guide
01:06 in strengthening the halal industry in Indonesia, so it will have an impact on creating a wider and better working environment.
01:12 The Halal Industry Master Plan has four strategies for the development of the halal industry from 2023 to 2029.
01:20 First, increasing productivity and competitiveness. Second, implementation and strengthening policies and regulations.
01:26 Third, strengthening finance and infrastructure. And finally, Halal Brand and Awareness,
01:32 which is also supported by 11 main programs and 8 indicators that will monitor its development in a timely manner.
01:38 The halal industry in the Halal Industry Master Plan is divided into two, namely the Halal Industry and the Halal Industry is developing.
01:45 The Halal Industry is based on food and drink, pharmacies and cosmetics, as well as related services.
01:51 While the Halal Industry is based on modest fashion, Muslim-friendly tourism, and Sharia creative economy.
01:57 So, will the Halal Industry Master Plan Indonesia 2023-2029 be a booster for the growth of the industry and the national Sharia economy?
02:07 See the full discussion in a moment.
02:10 [Music]
02:17 Yes, Pak Mir, to discuss our topic today, the Halal Industry Master Plan Indonesia 2023-2029.
02:24 We have been connected via Zoom with Mr. Afdal Al-Yassar.
02:27 He is the Director of the Halal Industry Product, the National Economic Committee and the Sharia Finance Committee of the Indonesian National Economic Council.
02:33 Good morning. Assalamualaikum, Pak Afdal.
02:35 Waalaikumsalam. Good morning, Mr. Presidio.
02:38 Yes, Assalamualaikum, Pak Afdal.
02:40 Always healthy.
02:41 Okay, thank you. And this is finally, after a long wait, the Halal Industry Master Plan Indonesia is finally out.
02:48 But before we discuss further, how is the update for the Halal Industry in Indonesia?
02:53 Where is it now? Pak Afdal, please.
02:57 Okay, thank you, Mr. Presidio.
02:59 Ladies and gentlemen, everyone.
03:01 So, if we look at the development of the Halal Industry in Indonesia, this is very interesting.
03:06 Some studies conducted by Bank Indonesia show that the growth of the Halal value chain sector,
03:14 several industry sectors that are included in the Halal value chain, such as the agriculture sector, the food and beverage sector, the modest fashion sector, and tourism sector,
03:24 have accumulated to increase higher than our GDP economic growth.
03:31 So, this is an interesting thing. If we look at it, it turns out that the Halal Industry in Indonesia has grown better than the average economy.
03:41 This is one thing that shows that the Halal Industry in Indonesia can be a locomotive to the future,
03:48 to be a driver for more, our economy can grow faster.
03:53 And Alhamdulillah, if we look at the rankings in the world, in 2023, we were also awarded as the first in the Global Muslim Travel Index.
04:07 So, for Muslim tourism, we are already in the first ranking.
04:11 Halal food, we are still number two in 2022.
04:15 We will wait for the report at the end of December, we will see how the development for 2023.
04:24 Okay, and the latest, KNIKS has also announced the Halal Industry Master Plan Indonesia for 2023 to 2029.
04:33 Can you explain more about this Master Plan?
04:36 Yes, so the Halal Industry Master Plan Indonesia for 2023 to 2029,
04:42 we deliberately made it this year, 2023 to 2029,
04:49 it is in line with the National Development Planning Cycle implemented by the Ministry of Public Works and Public Housing.
04:57 So, this Master Plan will be synchronized with the National Long-Term Development Plan,
05:04 RPJPN, and the Mid-Range Development Plan, National RPJMN.
05:10 And it will also be used by the regions,
05:14 provinces to develop the Mid-Range Development Plan for each region.
05:20 What is interesting about this Master Plan is, of course, because of the development plan we have prepared,
05:27 it will have an impact on all ministries and institutions,
05:32 including provinces and regional governments,
05:35 to be able to create programs in accordance with the existing Master Plan
05:39 to build the Halal Industry in the regions and also from the main programs in the ministries.
05:47 So, we hope that the regions can take advantage of the development programs
05:52 that have been designed by Bapak Nas and are in this Master Plan,
05:55 to then be seen specifically in each region,
06:00 what will be the main leverage factor in the region.
06:08 For example, if there is a very strong region in the food processing industry,
06:13 maybe there will be a heavy point there.
06:16 There may also be a strong region in the tourism sector,
06:19 or also a strong region in the Muslim tourism sector,
06:26 modest fashion, and other sectors.
06:29 This is a synchronization.
06:33 How the Halal Industry in Indonesia, the Sharia Economy in Indonesia,
06:37 does not move alone.
06:40 We don't move alone, but we are really synchronized with the development plan set by the government.
06:47 So, the color of our development will be very colored by the Halal Industry.
06:53 This will be good and inclusive, and can be enjoyed by the majority of Muslim populations in Indonesia
07:00 and also all Indonesian people.
07:03 With the data and verifications in this Master Plan,
07:07 it will be a guiding guidance for all parties to develop the Halal Industry.
07:12 Can it be a booster for the Halal Industry in the future?
07:17 That's right. We hope that with this Master Plan,
07:21 both provinces and regions that already have it,
07:26 there are already 23 regional committees, the Sharia Economy and Finance,
07:30 which have been born in the region,
07:32 this has a guideline
07:34 on how they move the development of the Halal Industry in their respective regions.
07:39 We hope this can boost economic growth
07:43 through the development of a better Halal Industry.
07:46 If we look at the Master Plan,
07:48 the first pillar, the main strategy is
07:51 how we increase productivity and competitiveness.
07:54 We already have a lot of raw materials resources in Indonesia.
07:59 We may still do a lot of imports for ready-made products.
08:04 We will try to do a shifting,
08:07 how we substitute our ready-made products with products that we can produce from abroad.
08:14 This will increase the growth of the manufacturing sector,
08:19 especially in the food and beverage sectors,
08:22 and will also be able to provide competitive power for our future economy.
08:27 We also know that the Master Plan carries the theme
08:30 of Halal Industry for a sustainable economy.
08:32 How is the correlation, especially with synchronization?
08:35 We will discuss this in the next segment, Pak Avdol.
08:38 We will take a break for a while.
08:39 And, Mr. Mirsa, we will be back soon after the next conversation.
08:43 Thank you for joining us in Market Review.
08:46 We will now present some data related to the Master Plan of Halal Indonesia.
08:52 There are several targets for the Master Plan
08:56 that will be implemented in the coming year, 2029.
08:59 The first is to increase the added value,
09:01 then the job market and investment in the rail and industrial sector.
09:06 Then, strengthen the pillars of growth and competitive power for the economy.
09:10 Third, increase the value of export and replace imports.
09:15 Fourth, strengthen the business sector and the micro-business sector,
09:19 small and medium, and strengthen the Halal brand and awareness.
09:23 Okay, what is the next strategy for the development of the Halal industry?
09:27 First, increase productivity and competitive power,
09:30 implementation and strengthening policies and regulations,
09:34 strengthening finance and infrastructure.
09:36 Then, strengthen the Halal brand and awareness,
09:39 which is supported by 11 main programs
09:41 and 8 indicators that will monitor the development in a competitive way.
09:45 Next, we will see the types of Halal industries
09:50 that are divided from this Master Plan.
09:52 There is the Halal industry, which consists of food, drinks,
09:55 pharmacies, cosmetics, and services.
09:58 Then, the Halal industry develops.
10:00 This consists of modest fashion,
10:02 peaceful tourism, Muslim, and creative economy.
10:06 We will continue our discussion with Mr. Afdal Al-Yassar,
10:10 Director of the Halal Industry,
10:13 the National Committee on Economic and Financial Development.
10:15 Mr. Afdal, we will continue.
10:17 Based on the data that has been delivered,
10:20 the achievements of the target by 2029,
10:23 how do you see the implementation
10:25 that is expected by the Indonesian community
10:28 for the development of our Halal industry?
10:31 Yes, so if we look at the implementation,
10:34 of course, in the future, we hope that with the existence of the Master Plan,
10:37 the development of the Halal industry in Indonesia
10:40 has already made its way.
10:42 So the community, stakeholders, and the Halal industry in Indonesia
10:47 are able to then implement the programs.
10:50 And the government has also become one thing
10:52 that is very interesting in this matter,
10:54 already knowing where we will do
10:58 more strong support later
11:01 for the development of the Halal industry.
11:03 For example, for Halal products that are developing in modest fashion.
11:08 We have just finished Indonesia's
11:11 Sharia Economy Festival or ISEF, the 10th.
11:15 For a decade, together with Bank Indonesia,
11:18 KNFIS, and all stakeholders of the Sharia economy,
11:21 we have been holding showcasing events.
11:24 Several designers who are famous, of course,
11:28 from modest fashion in Indonesia.
11:31 The products that are shown are indeed very high quality.
11:34 Maybe later we will also help
11:37 how these designers can
11:40 get more opportunities for financing
11:44 from the supply chain,
11:46 the procurement of raw materials,
11:48 even to open up the market more widely in the future.
11:52 Not only in Indonesia, but also to the global market.
11:56 So, hopefully this master plan can be used as a roadmap
12:02 for our Sharia economy stakeholders.
12:05 Okay. Well, Pak Abdul, it's interesting if we look at it from the perspective of achievement targets,
12:09 then there is also the Halal industry development strategy.
12:11 Actually, this is parallel, right?
12:13 It was running before this master plan was finally launched.
12:16 As you can see, is this more towards strengthening,
12:19 so that there will be a kind of law,
12:22 and then also a stronger guidance for the Halal industry?
12:26 Yes, what is interesting is how this master plan is now synchronized.
12:32 Synchronization of the Halal industry development initiative in Indonesia
12:38 is synchronized with the government development plan.
12:42 So, our RKP has a press,
12:44 which already contains information about the development of the Halal industry.
12:48 Later on, when our RKP Jemen also provides a law enforcement,
12:56 it also includes the development of the Halal industry.
12:59 So, the development of the Halal industry does not require a special law,
13:05 but it is already blended into the development planning structure
13:10 and also government program planning.
13:13 This master plan provides guidance
13:15 in which sectors we can provide further pressure.
13:22 For example, if our Syariah finance has developed well,
13:26 we will see how our Syariah finance can support the development of the Halal industry.
13:31 In the future, it will be even better.
13:33 Yes, Datas also mentioned earlier,
13:35 divided into two industries, Halal Inti and then Halal Berkembang.
13:38 What does this mean and what is the purpose, Mr. Afdal?
13:41 So, if we look at the Halal industry sector,
13:45 it is a sector that we can approach with the certification process.
13:51 For consumers who consume Halal products,
13:54 who eat, drink, or insert the Halal products into their bodies,
13:59 or let's say, food, drinks, cosmetics, stick to our bodies,
14:06 the approach is indeed certification.
14:09 So, there needs to be some kind of assurance
14:12 that guarantees that the product has complied with Halal assurance.
14:17 Not only Halal, but also hygienic and toyeb, of course.
14:20 It complies with food safety, it complies with health,
14:25 and is good for consumption in society.
14:28 Other Halal products in the Halal industry
14:31 that we are not close to the certification process,
14:35 let's say with ModestFashion, also Muslim tourism,
14:39 and also creative economy in other sectors.
14:42 For sectors like this, what we will do is
14:46 how the ecosystem that we will support in a better way.
14:51 Let's say, for example, the ecosystem of ModestFashion,
14:55 how designers can get more easily,
14:58 can get more access to financing,
15:00 the source of raw materials can be easier,
15:03 cheaper, and the market access will be better, of course,
15:07 including tourists as well.
15:09 How our tourism is getting ready to welcome
15:13 guests who will travel to Indonesia.
15:17 Of course, we will serve with extended service,
15:20 Halal food is provided at our tourist destinations.
15:25 Then there is clean water to wash in.
15:28 They travel, they are not left out for worship,
15:32 and of course, interesting dishes for the family.
15:36 Okay, Mr. Avdal, interesting.
15:38 If we talk about synchronization,
15:40 how do we synergize various parties
15:43 that will implement this master plan?
15:46 Who will be the director?
15:48 Then we will harmonize so that everything is in line
15:51 with the vision and mission of this master plan.
15:55 KNKS series consists of 16 ministries and institutions.
16:01 KNKS is directly headed by the President
16:05 and acts as a representative and also the Chairperson is the President.
16:10 The current Finance Minister is the Secretary of KNKS.
16:14 So in KNKS there are 16 ministries and institutions,
16:17 including three ministries there,
16:20 then the Ministry of Religion,
16:22 Ministry of Economic and Creative Tourism,
16:25 Ministry of State-Owned Enterprises, Ministry of Trade,
16:28 and also important institutions in the Sharia economy,
16:33 such as MUI, then KADIN.
16:35 So this collaboration will be held together
16:40 in coordination with the National Committee on Economic and Sharia Finance.
16:44 So those in this committee already have a shared responsibility
16:49 that will implement this master plan, right?
16:53 Correct. So the direction that was conveyed by Mr. Wapres yesterday,
16:58 on the 26th, when launching the master plan of the Halal Industry,
17:03 our Vice President ordered that
17:06 this master plan be implemented immediately
17:11 by members of KNKS together, simultaneously,
17:16 in synergy to implement what has become
17:19 the roadmap for the development of our Halal Industry.
17:21 So we will monitor this periodically, of course,
17:25 with the leadership of Mr. Wapres,
17:28 we will see the development of the Halal Industry,
17:31 which is currently very good in Indonesia,
17:34 we will push it to be stronger again,
17:37 and can be a better economic growth in the future.
17:41 Okay, so how can the Halal Industry in Indonesia
17:44 also push the economy forward?
17:46 We will discuss it again in the next segment, we will be brief.
17:49 Mr. Mirza, please stay with us.
17:51 Okay, Mr. Mirza, thank you for joining us,
17:54 and we will continue our discussion with Mr. Afdal Al-Yassar.
17:57 Okay, Mr. Afdal, we will continue our discussion.
18:00 How interesting is this discussion?
18:02 How does it correlate, if we talk about the Halal Industry,
18:04 and also the sustainable economy,
18:07 which is currently a very warm and intense discussion
18:12 in the government,
18:14 regarding the industry or sustainable economy, Mr. Afdal.
18:17 Yes, okay.
18:19 Of course, if we look at the Halal Industry,
18:21 it is very close to the sustainable economy.
18:25 Sustainability.
18:26 So how does the Halal Industry pay attention
18:29 to sectors related to people,
18:32 related to planet, environment, and green, of course.
18:36 This gives a very important thing.
18:40 For example,
18:41 Halal is not only from the point of view of Sharia
18:44 that the material is Halal in terms of its assurance,
18:49 based on the Halal material,
18:51 but the production process in these Halal products,
18:55 we also see what we call the toib,
18:59 or something that is healthy.
19:01 And also pay attention to how
19:03 we do not serve the consumer with products that,
19:07 what is it called,
19:10 can affect life in the long term.
19:14 So food safety from the Halal industry is very important.
19:21 Now we see the future development,
19:23 for example,
19:25 we make the food and beverage industry,
19:27 of course we hope it consists of very good ingredients,
19:32 and also in the management of frozen goods, of course,
19:37 we also pay attention to how the Halal industry can be good for the environment,
19:43 not pollute our sea, for example,
19:47 or maybe how the agriculture can be sustainable, of course.
19:52 Sustainable in the sense that we keep pushing agriculture,
19:56 or we keep pushing our farms,
19:58 but there is sustainability there.
20:00 Maybe there is something planted again,
20:02 there is replanting, and so on.
20:04 So this process will be interesting,
20:07 how we will pay more attention to the environmental friendly sector
20:13 also in the future Halal industry.
20:15 Because we do feel,
20:18 lately we also see that we are facing more and more
20:21 by the trails of natural phenomena,
20:24 whether it is drought, pollution, and all kinds.
20:29 We hope that the Halal industry
20:31 is a good approach, sustainable,
20:34 we take care that we will still live on this earth.
20:39 Therefore, the development of the Halal industry
20:42 must certainly give room for the next generations
20:47 to be able to enjoy what is being done by the current generation.
20:52 Okay, but if we look at the ecosystem,
20:55 the preparation from the SDM,
20:58 then the applications used by the business people
21:03 from the Halal industry itself, is it ready?
21:06 In terms of human resources, we still have a lot of homework.
21:11 Literacy does need to be improved.
21:14 We know that in Indonesia,
21:16 the number of Muslim population is very high,
21:18 spread throughout the region.
21:20 Therefore, we need to continue to develop Halal literacy.
21:24 Not only Halal literacy,
21:26 but also literacy on the understanding of the Sharia economy as a whole.
21:31 So the SDM itself has actually started to be implemented.
21:36 For example, the health program carried out by the BPJPH,
21:41 Halal free certification,
21:43 has reached one million business people.
21:49 And business people, when they are doing the Halal certification process,
21:54 they get guidance.
21:56 They get support on how to make a Halal production process
22:01 healthy, good, and also hygienic.
22:04 So this is ongoing, and not only in the center,
22:08 but already throughout Indonesia,
22:11 the process is going very well.
22:15 We currently have more than 75,000 Halal production assistants
22:21 spread out at universities, universities,
22:25 Halal centers, and also associations in the community.
22:29 Indeed, what we need in the future is how to make publications and information
22:34 more massive to our community
22:38 to be more open-minded,
22:41 to be more concerned about Halal products and healthy products.
22:45 Okay, Mr. Avdal, lastly, how optimistic are you about this Master Plan?
22:49 Also related to the future development of the Halal industry in Indonesia.
22:53 Remember that this year, 2024, will also be colored with the rainbow.
22:58 This is our democracy festival.
23:00 God willing, I am very optimistic about this Halal industry Master Plan.
23:05 And this is very good.
23:08 We hope that future leaders of Indonesia
23:13 can see this Halal industry Master Plan
23:15 and make it part of the work program
23:19 or even maybe part of the socialization program,
23:22 the campaign that will be delivered to the community.
23:24 This is our common promise that we will implement this Master Plan well.
23:29 We are waiting for Indonesian leaders
23:33 to immediately pay attention to the sectors of the Sharia economy,
23:37 the sectors of the Halal industry.
23:39 Because this is an important part of the national economy.
23:43 Our relatively large population
23:46 needs a good industry, a healthy industry,
23:50 and an industry that is competitive.
23:52 Therefore, the productivity in the Halal sector
23:55 will be an important contribution to the future.
24:00 And maybe politically, it will be good
24:03 to be noticed by the leaders.
24:06 Okay, Master Plan, so optimistic about the development of the Halal industry in Indonesia.
24:10 Moreover, Indonesia is also a target as a center for the global Halal industry.
24:15 Okay, Mr. Avdal, thank you very much for the sharing and information
24:18 that you have conveyed to the Master Plan today.
24:21 Keep going, sir, for the future of the Halal industry in Indonesia.
24:23 And see you again.
24:25 Thank you.
24:26 Thank you. Assalamualaikum.
24:28 [Music]
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