Planning for the Future: NBA TV Deal Considerations
Category
🥇
SportsTranscript
00:00 Sports Professor Rick Harwin, another $1.3 trillion business of sports with your Daily
00:04 Numbers game.
00:05 The NBA moment of truth with their TV deals are still two years away, but when you say
00:11 you're expecting $50-75 billion in rights, you certainly raise a question and you raise
00:18 an issue of, what about streaming?
00:21 The NBA has at least three things going for it.
00:23 Number one, cord cutting.
00:25 Look at the numbers.
00:26 In 2023, the numbers were about $68 million.
00:31 In 2016, it was over $100 million, say the numbers.
00:34 And the bottom line is, they're now ready to do these digital deals more than ever.
00:39 Second, streaming deals done with hockey and football and baseball.
00:44 Maybe it's basketball's turn.
00:46 And third, the prolific growth of the NBA, especially with that really important younger
00:51 audience.
00:52 Will they get the outliers like Amazon to up the bidding?
00:55 will tell, but the rosy picture continues to look good for the NBA.