Batten down the hatches: Christmas season is upon us once more, and that means more festive ads than you can shake a yule log at.In an age where supermarkets regularly spend millions on getting their 60-second clip just right, the business of making a Christmas commercial has never been more competitive. With Aldi, Asda and Sainsbury's all bringing out the big guns (in the form of heartstring tuggers and celebrity cameos, respectively), is John Lewis still the king of the heap, or has another arisen to surpass it?Here's our definitive ranking of which ads bring the cheer, and which end up flatter than an old bottle of bubbles: from worst to best.Argos
Category
🗞
NewsTranscript
00:00 It's the Christmas season, which means one thing, adverts.
00:04 John Lewis is famous for its festive marketing,
00:07 but has anyone else given it a run for its money this year?
00:10 They came in strong with a heartwarming tale of unlikely friendship
00:13 between a boy and a rapidly growing Venus flytrap.
00:16 Deviating from their usual pop music formula,
00:18 it features vocals from Andrea Bocelli.
00:20 Marks & Spencers pulled up the big guns when it came to celebrity guests.
00:25 Hannah Mortingham, Tan France, Ophelia Spexter and Zool Ashton
00:29 threw out old Christmas traditions and opted instead to do what they love.
00:33 Asda defrosted the king of Christmas himself, Michael Bublé,
00:36 who takes on a managerial position in this amusing skit.
00:39 Hey, everybody!
00:40 I hear someone tried to push Mackerel for Christmas dinner again this year.
00:44 Berry.
00:46 But then I also heard that brown butter and spiced dark rum
00:50 are this year's food flavour trend.
00:52 The advert was shot by Taika Waititi.
00:55 And food is the main event in Waitrose's advert.
00:58 Police call in on a raucous party but get distracted by tasty treats on display.
01:02 Excuse me, there are multiple reports of a...
01:05 Florentine-inspired panettone.
01:08 While Graham Norton makes a cameo.
01:10 What advert was your favourite this year?
01:12 [closing music]
01:14 [no audio]