Christmas TV ads are a highly anticipated part of the festive season, with some retailers pulling out all the stops to market seasonal items.
From Aldi's iconic Kevin the carrot, to the addition of Michael Bublé in this year's ASDA ad - companies are going bigger, better and more unique each year.
Supermarket chain Iceland has decided not to launch a Christmas ad for 2023 in favour of cutting prices for its customers.
We asked people in Manchester what ads they have noticed hitting the TV screens this year, and whether they're still a worthwhile investment.
From Aldi's iconic Kevin the carrot, to the addition of Michael Bublé in this year's ASDA ad - companies are going bigger, better and more unique each year.
Supermarket chain Iceland has decided not to launch a Christmas ad for 2023 in favour of cutting prices for its customers.
We asked people in Manchester what ads they have noticed hitting the TV screens this year, and whether they're still a worthwhile investment.
Category
🗞
NewsTranscript
00:00 Christmas TV ads are a highly anticipated part of the festive season, with some retailers
00:06 pulling out all the stops to market seasonal items.
00:10 From Aldi's iconic Kevin the Carrot to the addition of Michael Bublé in this year's
00:15 Asda ad, companies are going bigger, better and more unique each year.
00:20 Supermarket chain Iceland has decided not to launch a Christmas ad for 2023 in favour
00:26 of cutting prices for its customers.
00:29 We asked people in Manchester what ads they have noticed hitting the TV screens this year
00:35 and whether they're still a worthwhile investment.
00:37 I don't think I've watched a lot so far but I don't know what the company is that did
00:42 the elderly ladies who get the sledges.
00:45 I love that.
00:46 Amazon.
00:47 Amazon?
00:48 Yeah it's Amazon.
00:49 Anything heartwarming.
00:50 Yeah I don't mind.
00:51 If you're going to be forced to watch adverts I would like to watch a Christmas ad.
00:56 I've not seen any of them really this year apart from the Amazon one.
01:00 I know the John Lewis one's normally good but I've not seen it.
01:03 But I don't know if that's because we don't really watch television in the way that we
01:07 used to watch it.
01:08 Yeah.
01:09 Interesting that I like the advert of the elderly ladies on a sledge but didn't know
01:12 who it was who made the advert so therefore it's got no impact on me shopping on Amazon
01:17 any more than it would to.
01:19 Yeah anyway yeah.
01:20 I can't imagine the amount of money it would cost to make an advert would have that much
01:24 impact really.
01:25 I suspect Iceland are probably using it as a bit of a way of getting in the press.
01:30 I've not really seen any this year to be honest.
01:33 I used to like the Coca-Cola one because you knew it was near Christmas you know what I
01:38 mean.
01:39 That's about it.
01:40 I think I've seen ads but whether it actually sinks in what they're advertising I'm not
01:46 really sure.
01:47 I've seen the one that's about a party and I think it might be Waitrose.
01:51 Reminds you that you know Christmas is coming and I mean if you're like me you're last minute
01:56 and you know to be reminded that you actually need to get into gear is quite a good thing
02:01 really.
02:02 I don't mind them but yeah I think they've got a bit like everybody does them now so
02:09 it gets a bit boring I think.
02:10 There's too many too much money they could they could reduce the prices rather than spend
02:14 so much money on the adverts.
02:15 Well I don't pay any attention to them at all and in fact if I've got the sound on me
02:20 tell you I mute it when the Christmas ads come on.
02:23 I'm not influenced interested in Christmas ads.
02:26 I'm not sure people are persuaded by the adverts to go and buy things that they either can't
02:32 eat or won't eat.
02:33 I like some Christmas ads.
02:35 Some Christmas ads are better than some of the TV programmes if I'm honest but some I'm
02:41 not so keen on.
02:42 I'm not so keen on John Lewis's advert this year.
02:45 I don't think it has anything Christmassy about it but I also think that Iceland have got
02:50 it right.
02:51 In the current financial climate it's a good thing to not spend the money on advertising.
02:58 They don't need to advertise because they've built up that reputation over years.
03:03 So yeah I think that's a really good plan.
03:05 Cut your prices.
03:07 Leave the ads.