Why everyone is so obsessed with the John Lewis Xmas adverts

Transcript

00:00Why are people so obsessed with John Lewis's Christmas adverts?

00:04I think it's become a barometer for when Christmas preparation has officially arrived

00:09and for what everyone's feeling about it this year.

00:12Back when John Lewis started making these new, more cinematic, narrative-based adverts in 2007,

00:18it was all quite new.

00:20Now every big department store and supermarket has entered the fray

00:24and so people really want to see what the original brand has got up to.

00:28I think part of the reason it's endured for 18 years is because it's become increasingly rare

00:33for everyone to be watching the same thing at the same time and to have an opinion on it.

00:37There's so many channels and streaming platforms and social media,

00:41so this is the last final bonding moment.

00:44It's also a chance for people to lose their absolute minds and create some controversy,

00:48which obviously the media loves.

00:50My earliest John Lewis advert memory was the 2010 one called A Tribute to Givers.

00:56There was this huge drama about that particular advert.

00:58It showed a dog sitting in a kennel in the snow

01:01and everyone was so mad saying it was promoting animal cruelty

01:04and they had to put out a statement saying that no dogs were harmed.

01:07I was just obsessed by the drama of it all.