Building Brand & Sales In The New Social Media World

Transcript

00:00 Really this is a follow up to Jab, Jab, Jab, Right Hook.

00:02 Get over here.

00:03 In a lot of ways, if you read this,

00:06 this is kind of the 301 and 10 years later update.

00:10 How do you do content?

00:11 But this one's even greater.

00:12 I really want content there,

00:14 whereas this one goes into media,

00:16 it goes into influencer,

00:16 it goes into a lot of other things.

00:19 Really the advancements of the biggest conversation,

00:21 which is if you are not a day trader of attention,

00:24 AKA where do people pay attention?

00:26 Predominantly screens like this and screens like this.

00:29 And do you actually know how to tell stories in it?

00:32 AKA do you understand how to make content for it

00:34 contextually, the difference between a carousel and a reel?

00:37 Do you understand the first three seconds

00:39 of the video matter?

00:40 The thumbnail, what time to post?

00:42 All that nerd stuff, the science behind the art

00:45 of making videos, pictures, and audio recordings

00:48 across the 10 to 15 platforms that matter most in the world.

00:51 Whether you're the CEO of a Fortune 50 company,

00:54 or you're a creator, whether you own three pizza shops,

00:58 or you're a B2B executive in sales and SaaS,

01:01 the LinkedIn, the YouTube, the Facebook, the Twitter,

01:03 the Instagram, the X/Twitter, all of it,

01:07 all in one book, I'm pretty proud of this.

01:09 Raghav, big shout out to you,

01:11 worked with me very closely on 12 and a half,

01:13 and now working on this.

01:14 Really the marketing book for 2024

01:18 that everybody on earth is gonna get value out of it.

01:21 That is what we went into it with,

01:23 and I've gotta say, and I've done this a long time now,

01:27 pretty excited about this one.

01:28 I think this one's gonna have a huge impact,

01:30 and I hope you check it out.

01:30 (upbeat music)

01:33 (upbeat music)