Skyscanner’s Naomi Hahn joins TheStreet to discuss what people are looking most forward to doing on vacation, as well as AI’s impact on the travel industry.
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00:00 Does your data tell you much I wonder about people booking elsewhere looking to the United
00:03 States as a destination?
00:04 That could be New York or you have some people who may say, "Hey, I'd love to get out and
00:08 not necessarily be in a crowded city."
00:10 Is there an interest in like the American Southwest or areas like that?
00:14 So I don't know.
00:15 I'm trying to think if you've got anything specific on that.
00:17 What we are seeing, there's an interesting trend that I think persisted from last year,
00:23 which was last year you had people going on a lot of solo travel, which was to do with
00:27 well-being and space.
00:29 And to that you had a lot of people not doing the city stuff but wanting to go and reconnect
00:33 with nature.
00:35 And this year the trend we're seeing is sleep, destination sleep.
00:40 I know.
00:41 And I get it.
00:42 When I go on holiday, I want to sleep too.
00:44 But the number one activity that came through in the research was that 33% of people said
00:50 the first thing that they wanted to do on holiday, the most important thing, was sleeping.
00:54 So this is the whole thing around kind of combining holidays with experience, but also
01:01 recuperation, which is quite an interesting move.
01:04 Absolutely.
01:05 Talk to us a little bit about the role that AI is playing when it comes to making travel
01:08 plans for 2024.
01:09 Yeah.
01:10 So AI has always been a big part of what Skyscanner does.
01:13 So in terms of machine learning and using data intelligently to be able to crunch 80
01:17 billion different prices every day to be able to serve them to travelers so they can decipher
01:22 them and figure out what's right for them.
01:24 So AI has always been important.
01:26 As we go into next year, we're finding that travelers are proactively searching for generative
01:34 AI, suggestions for where they should be going on holiday.
01:38 And I think, I don't remember the specific stat, but there's a high number of Americans
01:43 who have actually actively used generative AI to search for things on their mobile phones.
01:50 And they're the highest.
01:51 They were the highest out of the whole globe that we interviewed.
01:53 So it was America who were trending more towards using that.
01:57 And the great thing about generative AI is that they can identify different sources of
02:01 information and pull them together really, really quickly for a consumer like you or
02:06 I to say, well, what's it actually going to be like in that destination?
02:09 Or if I want to go somewhere where I can see Taylor Swift, I can get a good night's sleep
02:13 and I can go to a Michelin star restaurant that isn't going to break the bank, like this
02:17 can all come back to you.
02:18 Yeah.
02:18 Yeah.
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