Cheez-It Bowl: New NIL Program Proves Cheez-It is Here to Stay
Transcript
00:00 Sports professor Rick Haro. Happy New Year with your Daily Numbers game. We're here at Campy
00:06 World Stadium, but let's focus on the Citrus Bowl game, the Tangerine Bowl game. No, let's cheese
00:13 it. They went through Vrbo and Capital One and others before Kellogg Company, Kellogg Nova,
00:21 turned into a company that diversified and wanted to make sure that they had a major product that
00:27 spoke for a bowl game. Cheese it has jazzed up its activation all over this game. A new NIL program
00:36 focusing on obviously the Big Ten and SEC like they have in the past, and it's a New Year's Day
00:43 game clearly overshadowed by the national semifinals, but relevant nonetheless. And in 1947
00:50 when it started, it becomes one of the oldest bowl games ever. You hear the excitement behind?
00:55 sports professor Rick Haro, Daily Numbers game.