Top Sports Business Issues of 2023: PGA & LIV Merger
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00:00 Sports press Rick Hart, our once-in-a-million-trillion-dollar business of sports, with your Daily Numbers
00:04 Game, the top issues business-wise from 2023, 5 to 1.
00:09 Number 5, baseball rules.
00:11 Number 4, the growth of women's sports.
00:12 Number 3, messy.
00:14 Number 2, the NBA.
00:15 How about number 1?
00:16 Yes, it's the transformation of the golf business.
00:20 The middle of the year, a historic merger between the Live Tour and the PGA, working
00:25 out the details by the end of December.
00:27 End of December comes, no details, but still a hope to move forward, and the PGA Tour
00:33 looking for other investors.
00:35 In the meantime, they increased their prize money by 33 percent, and the Masters, for
00:40 example, has 12 million viewers, the Major still holding their own.
00:45 But what about the regular season, and how do you deal with it?
00:49 Well, that's going to be nagging the golf industry in the future, but certainly have
00:53 taken a major step, John Rahm expediting it as a live guide.
00:57 We'll have to see how it all shakes out.