Was the council right to give a £140,000 contract to a London firm to create a Sheffield brand ?
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00:00 There's no need. Sheffield can speak for itself because it has a lot of good concepts.
00:04 Good university, fantastic environment around it, not too expensive accommodation and so on,
00:11 good club life, etc. It's a good place to be and I think that's universally known in the UK.
00:18 Once you've lived here, as I have, you don't really want to live anywhere else. It's a great place to be.
00:24 What would be the best way to promote it beyond its boundaries?
00:31 Promotion? OK, well, why not put up some social media stuff?
00:38 A council could do that kind of thing. It would be much cheaper than employing somebody from London.
00:46 I can see the pros and cons. It would be nice for local business to get the call.
00:51 But at the same time, I think it could well be that somebody coming from outside could see things that we sometimes miss,
00:58 that we just take for granted. And if it were up to you, what would you brand about Sheffield?
01:07 Sheffield, I think it's a lot about the countryside and the parks, but I think there's an awful lot more to it.
01:14 It's just that Sheffield is not very good at shouting for itself. What else would there be?
01:21 I think the history of the football. I think we need to make a lot more of that than we have done in the past.
01:28 And I think we need to build on that to make that a real visitor attraction in the future.