Stellantis Spotlight February 2, 2024
"Stellantis Spotlight" is a weekly recap of some of the major stories at Stellantis. The top stories for the week ending February 2, 2024, include a sneak peek inside the all-electric Jeep® Wagoneer S, a new collaboration drops between FIAT brand and music artist Jennifer Lopez and Pro One expands its commercial vehicle lineup production capabilities.
Transcript
00:00 The art of design.
00:04 Can't get enough.
00:07 Pro1 Expansion.
00:10 All right now on Stellantis Spotlight.
00:13 The Jeep brand offered a first look inside its first globally available fully electric vehicle,
00:21 the Wagoneer S, built on the all-new highly flexible Stella Large platform.
00:27 Inside, the Jeep Wagoneer S offers premium technology that is seamlessly integrated
00:33 with meticulously crafted artisan details.
00:37 Featuring a standard dual-pane panoramic sunroof and segment-exclusive 19-speaker premium flagship
00:42 Macintosh audio system, the Wagoneer S goes on sale in the U.S. this fall,
00:48 followed by key markets around the world.
00:52 Fiat is teasing the release of its next all-new all-electric Fiat 500e product drop in the U.S.
00:58 in Jennifer Lopez's brand-new music video "Can't Get Enough."
01:03 Building off a long-standing relationship with the artist, the next Fiat 500e version
01:07 is the second drop of 2024 and will be available for order starting March 12.
01:13 As part of its innovative marketing plan, Fiat is the first automotive brand to incorporate
01:18 a "product drop" strategy, which involves the creation of different variants of the 500e
01:23 being released at a particular time in a limited quantity to create buzz and cultivate customer
01:28 loyalty across the brand.
01:31 You can head to Fiat's social media channels to view the new 30-second music video teaser.
01:38 And finally, the company's Pro One commercial vehicle lineup expands its production capabilities
01:44 of hydrogen fuel cell vehicles, with in-house production starting now on both midsize and
01:50 large vans, boosting its zero-emissions offerings.
01:54 Stellantis is the undisputed leader of commercial vehicles in enlarged Europe, with more than
01:59 40 percent market share in battery electric vehicles, and is ranked No. 3 in North America.
02:05 The scale in production helps cement the company's standing as a leader in zero-emission propulsion
02:10 in commercial vehicles in Europe and beyond.
02:14 Those are this week's top stories on Stellantis Spotlight.
02:17 Reporting for Stellantis Digital Media, I'm Peter Spezia.
02:21 [Music]
02:31 [BLANK_AUDIO]