Originally created as a traditional Danish pastry filled with cream and jam to celebrate a Christian holiday, the fastelavnsboller has evolved into a trend inspiring a frenzy of innovative cream cake creations.
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00:00 [Music]
00:19 We are doing around a thousand every day and it will culminate this weekend because we have the first launch weekend.
00:27 So it's quite crazy. And well, we have new ideas every year, but this year we went back to the traditional one.
00:38 We do one with the apricot and some with apple and some with plum.
00:43 [Music]
00:58 Everybody is doing very innovative things with yuzu and tonga and calamansi and stuff like this.
01:07 We took it back home to the traditional way to do it because it's amazing.
01:13 [Music]
01:22 Last year was the first year where we decided to do a fast launch ball and we wanted to do something that was playful.
01:29 And had the team basically take on any kind of childhood memory that they had from eating carnival pastries.
01:40 And we ended up doing something with banana.
01:43 [Music]
01:50 It's excellent. Marvellous.
01:53 [MUSIC]
01:55 [BLANK_AUDIO]