Daytona 500 Sponsorships: Jimmie Johnson & Kyle Larson
Transcript
00:00 Sports Press Rick Harr with your Sports News Minute.
00:07 Updates after a week-long chatter about the Daytona 500.
00:11 What's happening with it and where's it going?
00:13 Well, the weather wasn't kind on Sunday, but it'll be okay.
00:17 The race still generates nearly $800 million to $1 billion of economic impact, all told
00:23 over the two-week series.
00:25 But how about sponsorships?
00:26 Well, the Monster logo has become a key element in Monster Energy all over NASCAR, all over
00:35 Daytona.
00:36 And next, for the second year in a row, Jimmy Johnson's Legacy Motor Club has attracted
00:41 a major entertainment sponsor to join with him.
00:45 It's Creed!
00:46 Love Creed.
00:47 So does Jimmy Johnson.
00:48 And then, Logan Paul and Kyle Larson, last year's Cup champion, have joined with an energy
00:54 drink of their own to maybe take prime hydration to another level after Monster and to the
01:01 next step.
01:03 (music)
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